Welcome To The Forge – Membership Call #20

The Forge: Exclusive Members’ Training Session September 10, 2025

   Live Webinar with Syd Michael & Vanessa Roberts

(Raw transcription; not proofed for grammar or spelling.)

Click here for Google Doc of the transcript. 

0:01

Wednesday, 11 a.m. Eastern Standard Time. 

0:06

Good to see everybody.

0:07

I hope everybody’s excited.

0:10

See a bunch jumping in, so we’ll give them a minute, make sure the whole family is here.

0:18

What’s going on? What’s going on? What’s going on?

0:20

I see a few of you that I jumped on the phone with last week.

0:25

Hopefully, we can share some stories or what’s going on.

0:33

I know a lot of you are tied in with some—well, it’s no secret—chamber of commerce.

0:41

So I want to get some feedback on that, some feedback on that.

0:48

We’ll wait until everybody gets here so that way they don’t miss it.

0:55

The other thing is, well, I want to wait until a few more people get on here before we say it—before I say it anyway.

1:05

Things are starting to tighten up, right?

1:07

Things like we’re getting to the go time.

1:13

I feel like a lot of you may have heard me say this before in the past in some other trainings, but now is the time where I’ve got to go ahead and tell each and every one of you: are you here to be trained or entertained?

1:31

I’ll give you the option.

1:32

You want to be entertained?

1:34

Let me know. If you want to be trained, let me know in the question box. And the reason why is because being entertained is blowing a bunch of smoke up your skirt, making you feel good about everything. Being trained is sometimes not agreeing with everything that you say—not saying I’m always right—but I’ve got to put my best foot forward knowing that I left you in the best position I possibly could, for my own moral compass, to be successful.

2:06

That doesn’t always mean trying to make you feel good or worrying about upsetting you or anything like that.

2:15

It’s all about knowing that if something happened to me—God forbid—and I got in a car wreck or something, I would know that I left you the best I possibly could in a man-to-man or man-to-woman situation, right?

2:30

For me, that’s important.

2:31

And for you, it’s important that you understand that also, because some people probably aren’t gonna be used to somebody sometimes disagreeing with them, correcting, or giving them some insight. Because a lot of people are here just to collect whatever you’re paying or whatever, and that’s not the situation, right?

2:55

Honestly, I could care less about any of that ****.

2:57

My job is to make sure you’re trained and the best prepared possible.

3:03

Sometimes that’s not agreeing with everything you say.

3:07

See, a lot of you already put “trained” in there.

3:09

Some of you might want to be entertained and trained.

3:11

Who knows? But just know that.

3:15

I’ve said this to all of you before, so I know this is nothing new.

3:19

But by accepting that, then that gives me permission to go to work, and that’s what we’re gonna do today, okay?

3:28

Alright, I see a lot of people saying “trained,” that’s good.

3:35

Last week, I fell off the rocker and gave out some potential money to be given.

3:43

I think I said I would give out $100 to any successful deal sold, but also I offered to give out $50 for any objection that you heard. Right, it was going to be my first volunteer to give us any objection they heard so we can overcome it. And you can either type in the question box or I can make you go live also. Alright, Thomas, you got you a few here, let’s hear about it. He put it here that he heard—and by the way, I’m gonna send you a $50 Amazon gift card for this. Just send in a support ticket if you would, and they’ll get it over to you.

4:46

“Never heard of your company. Do you have a video or something to show how telehealth works?”

4:53

We do. In fact, a lot of that stuff’s getting dropped this week along with the dashboard, by the way.

5:01

So I know I was on the phone with Tommy speaking with somebody at the end of last week, and it should be any day.

5:09

So we will have that video.

5:12

And anytime somebody says something like that, say, “Hey, I totally understand.

5:16

And listen, we’re just launching this.

5:21

It’s not something that we went out and made a bunch of feel-good stuff.

5:25

But let me tell you more about exactly what it is, because I can tell you better than a video can.”

5:31

You acknowledge their objection, and then you reframe the question.

5:38

Simple response: “Now isn’t a great time.

5:41

We’re too busy to focus on this right now.”

5:44

Hey, I get it, man. We’ve been busy like crazy too.

5:47

I just want to try and leave you in a better position than I found you.

5:50

When you have time, let me know.

5:53

Will you be available next week, or are you thinking next month?

5:56

Close-ended question with two options.

6:01

“Let me think about all the options by looking at your site and talking with my people, okay?”

6:14

That’s an easy one.

6:18

And that’s a good objection, right?

6:21

So when somebody says that, it means maybe we did over-abundance them with too many options.

6:29

I don’t know if any of you remember I did a course on mastering direct mail, and I talked about how I used to go and do like everybody else did and drop 400 mailers off on somebody’s desk.

6:39

And then I realized I was basically overwhelming my clients.

6:43

So I started just showing one mailer, but I would interview them first, right?

6:48

And then offer them one of four mailers that I kind of had really dialed in based on what their questions in the interview were.

6:57

So when somebody says something like that in this scenario, again, you need to acknowledge their issue.

7:04

Say, hey, man, I totally get it and I totally understand.

7:06

I know you want to talk to your people, but I tell you what, I can probably answer the questions they’d have better than you can, so let’s go talk to them right now.

7:19

But accept the objection and reformat the question.

7:24

Hopefully, that helps you, buddy.

7:26

I had one say, probably not. She was thinking it was $39 a person.

7:32

I explained to her no, per family, okay?

7:42

I mean, if somebody really balks over the price point—that’s one thing I love about this—if somebody balks over the price point, they might just not be the right customer, right?

7:52

I mean, if you’ve got an employer that’s not willing to invest $39 into their employee, they’re probably a little short on their employee everywhere else also.

8:03

Guarantee you there’s not even paper towels in the bathroom.

8:06

You know what I mean?

8:10

“I’m the Assistant GM. That decision is on George, the owner.

8:12

He’s not here today.”

8:19

Great. When will he be in?

8:20

I’d love to be able to sit down with you so I can answer all questions, because I know whenever you hear something, you like to get your questions answered, and I want to be that person for you.

8:31

Reformat the question and close in on them.

8:38

Steve, send in a support ticket and ask for a $50 Amazon gift card.

8:42

Reggie, you too. Thank you for your objections.

8:45

Chamber. Who’s with us here?

8:50

Sorry, it’s Vanessa. I just got everything up and working.

8:53

Okay. All right. My bad. I thought it was Brian because it said Brian on there.

8:56

Oh, well, let me fix myself.

8:58

Let’s make sure Thomas B, Steve, and Reggie all get $50 Amazon gift cards for bringing us objections.

9:09

All right. Donald, leave, please.

9:13

There is no limit to the number of times a family can call in?

9:17

Correct. 100 percent correct.

9:21

On that, some of that, they were asking about some stuff, and I know Tommy was talking about it with me.

9:27

I think we were on the phone with Steve last week.

9:30

He said we’re going to get some marketing materials, and he’s even got some video stuff being created.

9:37

I think that’s exactly what it’s going to talk about.

9:39

It’s going to really set apart the difference.

9:42

There are two different things that are cool about this that I like, that I’ve kind of dug in on.

9:48

One, like telehealth to telehealth, right?

9:52

We’ve got one of the premium products here.

9:55

It doesn’t have any.

9:56

I’ve seen some that even charge copays, right?

10:01

Obviously, a lot of them are just for the employee, not for the employee and their family.

10:06

A lot of them have a limited number of times you can call.

10:09

So one, our product is by far superior. But even better than that—every single person you talk to can and will need it or use it.

10:19

They just have to realize it.

10:21

And the best way to get them to realize that is by asking questions and letting them come to the conclusion themselves.

10:27

Rarely will you tell somebody how to think and they’ll think that way.

10:30

It’s just in our natural DNA to refuse help, right?

10:38

I’ve got a buddy of mine who asked me, “Dude, will you please help me with my trading account, my investment account?”

10:45

I said, “Dude, pass. I ain’t got time. I’d rather go slam my head in the door over and over and over.”

10:51

He’s like, “Why?”

10:52

I said, “Because you don’t listen, right?”

10:54

So he said, “Please.” He begged me and begged me, begged me and begged me and begged me.

10:57

So I gave him a little bit of advice.

10:58

I told him to consolidate his positions, quit being in so many different ones. He’s watered down—he’s got like one and two shares of stuff.

11:06

I’m like, “You need to consolidate down to less than 10 positions. I would get rid of these, this, and this. That way you can be more concentrated in what your plays are.

11:14

It’s hard enough to win, much less 50 positions. At least being in 10, if you win on 20%, you’re winning on two, as opposed to winning on little baby ones that aren’t… you know, whatever.” Anyways, I gave him some advice.

11:27

Sure as ****, what he told me today—he showed me where he’s up like four percent in the position and said, “Dude, I’m so glad I didn’t sell that.”

11:34

I’m like, “See? You don’t listen. You don’t listen. Yeah, you’re up five percent on four shares, bro.”

11:41

Yeah, it’s exactly what that is. He calls him an ******* right. Oh, that’s funny.

11:47

All right, let’s—we got some more. Hey, Guy. Good to see you, buddy.

11:58

And a little research this week found that there are too many charges per call. That’s right.

12:10

Or if they’re subscription-limited calls, two per month. See? That’s what I’m talking about.

12:17

I’m telling you, and hopefully—I see Tommy just jumped on.

12:21

I know we’re coming out with some marketing materials this week.

12:24

That’s one major, major, major thing that we got to hit: how our telehealth is by far superior to the majority of the competition out there, right?

12:39

Yeah, so Guy says, “A little research this week—I found that many others charge per call, or if their subscription limits the calls, two per month or 10 a year, additional charge for family, and I haven’t seen anything better.”

12:53

That’s exactly what I’ve seen too.

12:54

And that’s good that you’ve done that research, because you need to intimately know your product and your competitors.

13:00

That’s when you’re lining up for success.

13:03

Good job, guys.

13:04

Even if you go to our provider Tegrity, on their website, their family plan is $45 a month for the same product by itself without any of the other products we have.

13:17

So we’ve got a screaming deal that we’ve been able to negotiate with these guys.

13:23

So it’s pretty special.

13:24

So where would they go to see that?

13:27

Because, I mean, some might want to use that in a close scenario.

13:29

If you Google, they have individual plans at 29,

13:35

a couple plans at 35, and family plans at 49.

13:40

Just Google. All right.

13:43

That’s good to know. Let’s see here.

13:50

“I’ve been included in my current employer benefit program.”

13:53

All right. So that’s a good one too. That’s a good one.

13:57

So if that’s the case, two points on that.

14:02

One, people are asking—real quick before we move forward—it’s not Integrity, right?

14:09

Like Doc, will you type in chat?

14:13

Do you not type in chat, Tom?

14:17

Type in the chat, Cheryl.

14:18

I’ll type in exactly what you said there.

14:21

Yeah. All right.

14:24

So if somebody talks about their current employee benefit program: one, you can tear it down side by side.

14:31

Two, if they do have that, to be honest with you, you’re really going after the wrong customer, right?

14:39

Somebody that has some maxed-out benefit plan—I wouldn’t try. I mean, you can, but that’s really the wrong customer, right?

14:51

This is for the construction company, the landscapers, the independent car dealers—they have no benefits whatsoever, right?

15:02

That’s the ideal customer.

15:05

I would not say that you can’t compete with those people, but I think your time would be best spent going after the small businesses looking to hire better, more loyal, longer-term employees.

15:21

It’s exactly the mindset I would have and verbiage.

15:25

I would talk out of the gate with anybody.

15:28

Okay.

15:29

He said, I tried to send that channel to have access to all jazz. It just gives me how to respond.

15:36

Just respond.

15:38

I got it.

15:39

I got it.

15:40

There you go.

15:42

Let me pop it open just so I can see their doc integrity, literally doc integrity.

15:49

Okay.

15:51

All right.

15:52

It’s innovative.

15:55

Yeah, there you go.

15:56

Yes.

15:56

So the little drop-down box down in the below where you just sent it to panelists and our guys only, so it’s good. You just got to switch to all our entire audience.

16:04

So, you know, Tom, because we might be doing that. It doesn’t give me that option in my chat. It doesn’t give me the… Yeah, I think if he’s a panelist, he can’t talk to everybody. I got him.

16:16

She’s got the roadblocks, the guardrails on the eye.

16:19

That’s right. That’s how we got your hand covered.

16:21

We don’t need a maverick over here, Tommy.

16:24

I’m all shackled down. Lock me.

16:31

All right. See what else.

16:34

All right.

16:35

Vanessa, will you make sure we get a $50 Amazon gift card to everybody that participated?

16:40

There’s five people.

16:44

Donald, Thomas, and who’s the fifth that I missed? Guy?

16:48

Guy.

16:50

You got it.

16:52

He needs to buy some heating oil already up there.

16:56

His summer is over. Welcome to Minnesota.

17:01

That’s probably pretty nice up there right now.

17:05

Should we start asking, do they provide employee benefits?

17:08

You can, yes, yes, absolutely, 100%.

17:13

I mean, again, you want to intimately… oh, Brian Wade, I am Brian Wade, if you would.

17:21

All right, then we’ll stop it there.

17:23

All right, so, yes, you definitely want to know if they’re offering benefits because you want to intimately know your client before you start talking, right?

17:37

Thomas, that’s for a single-person plan?

17:41

He said that. For an individual, it is $29.

17:46

We’re offering a family plan, so it’s apples and oranges.

17:52

Plus, you get the other benefits.

17:54

You get the shopping discounts, you get the prescription discount card, you get the accidental death and dismemberment.

17:59

There’s a lot more to what we have than just basic telehealth.

18:03

I mean, that’s the sizzle, that’s the sweet and ****.

18:04

There are a lot of other things that are pretty cool that we have that help.

18:12

Yeah, I agree. All right.

18:24

It sounds good, but I’m not familiar with your company.

18:27

I want to look into what other similar companies are offering.

18:33

Yeah, that’s a left-handed turndown.

18:36

If somebody says something like that.

18:38

That’s perfect because once you go look and you find that nobody else has what we have, I’ll be waiting to follow up with you.

18:45

When can I follow back up with you?

18:47

And what information can I provide for you?

18:50

Yeah, see, I would hit somebody head-on if somebody said something like that to me.

18:53

I’d go, what, the other companies have never called you or cared about you?

18:56

I’m sitting here right in front of you right now caring about you.

18:58

Look at me. Absolutely.

18:59

Caring all day. Absolutely.

19:01

You know, I would make an *** out of them on that.

19:04

Personally, just because, you know, one, I think if you do it tactfully and let somebody know you want their business, it makes them feel better.

19:11

And people like to see people fight for them, right?

19:15

I don’t want to hire the guy that’s going to forget about me.

19:17

I want to hire the SOB that’s going to sit there and fight for me, and it wants my business, personally.

19:42

The website presents pharmacy discounts, etc. Where do we find explanations of the same?

19:48

There’s a lot of that stuff on there.

19:52

Right, Tom, on the website, it goes into each individual.

19:55

It’s not just telehealth.

19:56

Telehealth is the sexiest thing. And for me, I think telehealth is probably the hottest chick in the group, you know what I mean?

20:06

So I think focusing on one product is, you know, focus on, it keeps everybody focused, right?

20:16

You don’t want to overwhelm them with too much stuff, you know?

20:20

You know, the business owner, I’ve got the business owner package.

20:22

I have credit monitoring issues.

20:24

My credit score shows me a few things going on.

20:25

I have identity theft.

20:26

I have security protection on my cell phone.

20:29

I have a concierge service for discounts on restaurants where they pay me back money, have telehealth, and have VISTA deals where there’s certain local restaurants giving discounts immediately.

20:40

We have legal protection, have health discounts, that’s for your dental and your vision where you go to one of their providers and there’s thousands of these providers. It’s a search tool and you can get up to 50% off dental procedures.

20:53

And there’s a financial wellness sort of a budgeting tool that helps you, you know, like a sound financial planning kind of product on there as well. For the people, the employees, you know, they have telehealth, they have instant deals, and they have the… so it’s pretty simple for them.

21:12

Like I said, since the telehealth is the sizzle and the **** For the employees, the other stuff is just really nice to have for the business, and you don’t want to… there’s a lot more to it than just telehealth. It is the **** sizzle.

21:25

Yeah, and listen, there are going to be times you need to know the product well enough that you can fight for the product. However, I think, you know, keeping the ball of yarn on the table, right?

21:38

I think you’re letting the yarn roll off the table if you start letting the conversation really go too hard that way, because what the conversation really is about is that we’re giving you a position to be able to hire and maintain better employees and giving you a nice little package with telehealth and a slew of other things that’s going to make you stand out above the other garage door repair facility down the street.

22:02

And they said just… I’ve had nobody shoot me on price. As a matter of fact, the only thing anybody’s talking about is the price . How are you?

22:12

Is this per person? I’ve had them ask me that. Is this per person? No, it’s not per person. It’s total for the family.

22:18

So, you know, I haven’t had anybody push back on price, so I don’t look for that to be a huge problem for anybody, guys. I’m just telling it. And Tommy, let’s face it. Let me go a little bit more like psychology. Why? Why is that?

22:32

It’s tonality, it’s tonality and confidence, right?

22:35

So when you’re talking to somebody, if you speak to them with a direct tonality, such as the same tonality that I’m using right now, people are a little bit less likely to falter from the direction.

22:51

When you have that confidence and they’re going right into the direction that you’re trying to push them.

22:58

Why did Brian finally decide that he would work with me on this project? He said, dude, you’re so passionate about it.

23:03

I said, Brian, I’ve talked to people. It resonates. It freaking resonates. I’m telling you, this is a winner.

23:11

And at first, he didn’t—you know—he just felt like, yeah, yeah. And then all of a sudden, he saw the passion.

23:15

He started getting a little more passionate about it. Now he’s—now he drank too late, right?

23:18

So he’s seen it, he’s talked to people, and he’s had the same experience we have.

23:22

And like you said, it’s exactly right.

23:24

When you come across something as confident, and you know the product—you know—price is so easy to sell, right?

23:31

We’re so low on price.

23:33

This is not a $10,000 product you’re trying to sell, or a mailer that you’re trying to sell, or something like that, or—you know—kind of windows or roof.

23:41

So, I mean, it’s nothing like that.

23:43

This is an absolute end-user product.

23:45

It is quality, quality, quality, and extremely affordable.

23:49

Forty bucks a month for your family—it’s a no-brainer.

23:53

And I mean, again, I know I still got it because I am.

23:56

This includes an identity theft program for the owner.

24:04

Yeah, yeah.

24:06

He’s mentioned that he’s getting rid of some of his stuff.

24:10

That was $22 a month right now.

24:12

So, you know, I mean, look at Life, Credit Karma. Credit Karma is free.

24:18

That’s what—it’s free.

24:19

Who’s the product? You are, right?

24:21

They’re selling your information. That’s another great thing.

24:23

We don’t sell anybody’s information.

24:25

We are completely 100 percent locked down on privacy.

24:28

Nobody’s information gets sold, ever. I did.

24:32

I’m about to delete my Credit Karma because I get pounded with—I get the, I get—I get called four times a day with somebody going—

24:39

Hey, your personal loan’s approved. I’m like, I don’t need a personal loan.

24:42

I got something to say: get your credit back on track. I’m like, dude, I’m a 780 with zero debt. **** you. What are you talking about?

24:50

Somebody gave you a bad lead, bro. And that’s what it is—something Credit Karma, or somebody shot him a lead, or somebody else shot him a lead. So yeah, you don’t need all these other subscription services if you have this.

24:59

It takes care of a lot of those.

25:01

Yeah, that’s nice.

25:03

All right, so Brian, what did you say?

25:05

I’ve got the jump.

25:07

I’ve got something I’ve got to be on.

25:10

But I wanted to hop on real quick and just give a shout-out to everybody and say thanks for everything everybody’s doing.

25:16

And I’m so excited about this launch.

25:19

And I can help or do anything.

25:21

Let me know, brother.

25:22

Yeah, of course.

25:23

All right, so I see Brian Wade said, interested in the association details once they get determined.

25:28

Let me just go ahead and give you a little bit.

25:32

Here’s the important part of that.

25:35

One, make sure you’re talking to a decision-maker.

25:39

Don’t serve up an associate, or if somebody’s just a member of a Chamber of Commerce, make sure you are talking to the CEO or the decision-maker.

25:51

That’s the most important part.

25:53

Secondly, until it gets—I think we’ve got forms where you can fill out—until that happens, don’t be afraid to send me a DM and say, hey, we need to get on the phone, whether you’re talking to me or we actually call your client.

26:06

I am 100 percent available to each and every one of you in this Forge membership, just so you know.

26:12

And like I told you, I talked to a couple of people last week—you can ask any of them.

26:17

I was on the phone with them within 15–20 minutes of them requesting, needing to speak with me, right?

26:23

And I’m here to support you on that.

26:25

That’s part of the value that you do get with being an early action taker, such as the Forge.

26:33

Okay, everybody understands that?

26:38

The main thing is, before we get them to 10, we just want to make sure that they are a qualified lead.

26:42

That’s all. Yep, 100 percent.

26:56

So I understand, in order for us Platinum agents to sign up an agent, that agent has to pay $2,400.

27:03

If so, that will be hard to sell.

27:07

That’s for them to go Platinum.

27:09

There’s going to be a lower entry, just so you know.

27:13

But if they want the seven bucks, if they want to be Platinum like all of you are—absolutely. It’s actually going to be $2,497, just to be clear.

27:23

Yep, there is no free path to an agent.

27:28

Right.

27:31

And the reason why—and just so you know—like this business model, and listen, it has been in the past, you know, years ago, 10 years ago, the business model was, you know, selling the $24.97, so to speak.

27:46

But for me, and take it from me—I mean, you know—me and Vanessa trained over 19,000 agents with ERTC.

27:55

And at one point, when we were bringing in some of the freebies, I think 18,000 of the 19,000 weren’t even U.S. citizens or spoke English.

28:06

And I’m just being transparent here.

28:08

Don’t hate on me for anything.

28:09

But that was very, very, very, very, very hard to train.

28:14

And we’re not looking to spend our effort and time into that, because that would be grinding, and I’m not here to grind.

28:19

I’m here to share what I’ve learned over my 51 years of experience and to assist action takers—people that jump on the bandwagon, people who are ready to ride out, right?

28:30

And I don’t want to be bogged down with teaching people how to log into email and crowd.

28:37

You know what I mean?

28:38

And we got bogged down with a lot of that with the ERTC, and we’re not looking to make that mistake now.

28:43

I’d rather have 20, 2,497 people than 20,000 free people.

28:49

Does that make sense?

28:56

Sorry if I stepped on any toes, but that’s just the truth.

29:03

So that’s actually how important each and every one of you already are with us, okay?

29:09

All right.

29:13

And you’ll find somebody who puts a little skin in the game tends to be a better associate anyway, right?

29:24

Somebody who gets in too cheap tends to be—you know—easy come, easy go, and they don’t take it seriously.

29:30

They don’t show up to the calls.

29:32

They come in, you know, every four months, and—oh, can you catch me up?

29:35

Oh, I thought we were doing this.

29:37

Well, you know what?

29:37

A lot changed in 160 days, pal.

29:42

I don’t want us to be bogged down doing that.

29:44

And we take on the responsibility and accountability for compliance with our agents, right?

29:54

We have a responsibility to our partners to commit to adherence to compliance training, etc.

30:02

By not having the sub-agent concept that we had in previous ERTC, where you were siloing off your sub-agents, you were completely responsible for training them.

30:18

A lot of folks went rogue, off book, caused a bunch of problems, and we had no grip on that, right?

30:30

Because—we had situations where someone would call us trying to roll you in the grease.

30:34

Yep.

30:37

So we learned from that.

30:39

Like everything we said about how we’re managing agents, and commissions, and onboarding, etc.—

30:44

We learned from the past and we’re making it better.

30:47

This way, if you recruit someone, you find another person who wants to be an agent. We take on the responsibility of setting them up correctly, giving them approved marketing materials, training them, paying them.

30:59

There’s no question about how much money they’re getting.

31:01

There’s no question about where they’re getting their money from, and it does not affect your commissions.

31:07

Your deals are your deals. You get paid your commission. And if they close the deal, you get two bucks for every single deal. It’s not going to be variable.

31:16

You’re not. In fact, there’s not even going to be subagents.

31:19

There’s going to be affiliate agents, where you’re an affiliate that’s signing up an agent, just like a promoter, just like Anik was with us or any of those guys.

31:31

Ron Douglas, all of them—when they would promote, you know, they got an affiliate on everybody.

31:38

How much is a non-Platinum agent to join?

31:41

I have some people asking me.

31:43

I’m not 100 percent sure yet, but I think it’s going to be around the 497 mark.

31:49

Yeah. But that’s up.

31:53

Brian will figure that out.

31:54

Yeah. That’s the last number I got for that product.

32:09

Just to be transparent on a couple of things, the biggest difference is, you can go take a chance—and I think every one of us here are guilty of buying that product that never made any money—and once you got into it, you realized it would never pay, and there was really no money there.

32:24

It was pretty much just a webinar, and you bought the webinar.

32:29

You can share with them that we paid out—

32:32

I don’t know.

32:33

I don’t know what the number is, but it’s millions of dollars in commissions in the last 12 months.

32:38

So this is the difference between the real and webinar world.

32:45

So I’m not 100 percent sure of that, Steve.

32:57

Well, do you know that question? They’re asking exact commissions.

33:01

I don’t get involved in that, so I don’t.

33:04

Yeah, let me see. When we sign an association, they get three. Do we get our seven?

33:09

Steve, yes.

33:11

Your commission is your commission on all the deals you generate.

33:15

And the way an association works is essentially you generated the association. So all the deals quoted under or through that association are your deals. You earn your seven. The incentive for the association to work with you is that they get $3.

33:31

Also, so again, with the subagent concept—

33:36

Clean slate, you know, so you’re talking about—

33:40

Yeah. When we sign up an association, they get $3 per member on every deal.

33:48

Yes. And we get our seven.

33:51

Yes, exactly right.

33:54

Your deals are your deals.

33:55

Your commission is not diminished because you bring on an association.

34:02

We are only incentivizing, adding to, paying more, right?

34:07

So for those association deals.

34:08

So when I tell people, I don’t get involved with this—if you want to know what gets Syd out from under his rock, it’s if it’s ever not a win-win for the agent. Like, you’re not going to find where there’s any punishment for success. That doesn’t work with old Syd Row, right? And it’ll never go that way. So yes, you do get paid, and your association gets paid 100 percent. There’s no big catch for you selling somebody, you know what I mean? That’s not fair. You get your seven bucks. You’re a Platinum agent. You’ll get treated accordingly. Fair enough? Everybody on the same page? Give me a “roger that.” So I understand, I know everybody understands. Work very nice. Good. All right, all right, all right. Hey Joe, what’s up, buddy? Good to see you. Okay, all right. Are there any other questions?

35:24

Is there a limit to the number of affiliates you may sign?

35:27

Nope. The gate is open, brother.

35:31

Gate is open. Is there a member size to determine an association?

35:41

Not yet. There might be, but I don’t think so.

35:48

Any R&D program updates?

35:50

I’m not included in that, so I would be the wrong one to tell you.

35:57

When does a portal and more marketing come out?

35:59

I was told this week. Vanessa, do you want to verify that before I speak?

36:04

Yes. I am actually testing—I’m multitasking right now on this call, working on testing to make sure that the logins I’ve created for you for the membership site are working, and that you can see all of the content. So we don’t want that dead page problem that we had with the Forge sometimes with the videos, right?

36:23

And I’m loading up the templates.

36:25

You guys, as Forge VIPs, we made your marketing materials for you, right?

36:31

We already put your name, your QR code, your link—all of that.

36:34

We did that for you.

36:35

But for everybody else, they’re just getting a template.

36:38

So I’m loading that and testing the user IDs.

36:40

But by the end of the day, you’re going to get a “Welcome Platinum Agent to Small Business Advantage” email. Yep, end of day today.

36:50

At the end of the day today, you heard that.

36:53

And I got a chance to take a look at it.

36:55

It’s super clean.

36:57

I was very, very impressed with the job these girls have done in getting this set up.

37:03

The only thing that it doesn’t have that it’s going to have—that we did discuss—is I want it showing you what your monthly revenue is, right, immediately.

37:13

And so it’s going to take a few weeks before we can get that added in.

37:16

But on the front page, I want it to say, “You’ve got X number of dollars a month recurring right now.”

37:22

I want everybody to see that.

37:26

Will you be able to submit a lead after you get in today?

37:32

Yes, right, Vanessa?

37:35

Everybody should already have your affiliate links, so there’s nothing holding you back from submitting—I’m sorry, from sharing that link to generate your deals.

37:49

Are you asking if you can, once a customer has completed their enrollment—like, did they pay or did they not pay?

37:59

You want the designation?

38:00

Is that what you mean?

38:02

Well, basically so they can see it so they’re not like a mushroom in the dark.

38:05

That’s probably what he’s asking.

38:07

Well, what we’ve got now is if they’ve paid, they are in the dashboard that you will have access to by the end of the day—yep, the agent dashboard.

38:17

So we’re talking about two things.

38:18

There’s a membership site for the Core Small Business Advantage, and there is the Illusional.site login for the agent customer.

38:29

Yes, the portal.

38:30

In the portal, you will see your deals, right?

38:34

In the membership site, that’s what I was talking about with the training and marketing materials.

38:43

Inside the portal, yes, you will see all of your deals and how many lives they’ve got.

38:51

Will the association have…

38:53

Oh, sorry, Carrie, yes, please.

38:54

Can you guys hear me?

38:54

That’s okay, and I’ll just tag on to what Vanessa said.

38:58

So in your Illusional platform web portal where you’ll see your dashboard, it will tell you if your customer’s a deal, right?

39:07

And it’ll tell you if your customer is a lead.

39:10

And just to be clearer, what that experience is—think about it like this: the customer onboards, they start to onboard, they hit the “enroll now” button, but they don’t pass the payment screen.

39:22

That would be a lead, right?

39:24

Because they got spooked, their internet went down, they said, “I’ll do this later,” stuff happens, right?

39:33

We will capture that customer information.

39:36

It will show up in your dashboard as a lead to close into a deal. And basically, the good news too—once we have that customer as an enrollee, like the lead, right, we’ve defined that role—they will get an email that says, “Hi, John, thank you for enrolling.

39:57

Here is your password and your account.

40:01

Please log in,” and Vanessa finalized the email, so Vanessa, if I say anything wrong, but “Please log in and finish your payment details, right?

40:08

And add your employees,” right?

40:09

And so they can go back in and do it, right?

40:12

If they don’t go past the payment screen, they will be able to go back in.

40:17

And when they go back in, they can’t enroll their employees until they make a payment.

40:23

So we have captured the ability to say, here’s the lead—they didn’t pay, and here’s your deal—they did pay.

40:31

So you’ll be able to see that in your sales agent dashboard.

40:35

And again, just as a reminder, if you see anything and you say, “Hey, can you add this or add that?”

40:41

Feel free to send Vanessa and me an email because we coordinate very well together in regards to the technology that has to be built and her vision.

40:48

Because sometimes she comes up and she goes, “Oh, let’s do it like that.”

40:51

I love working with her, right?

40:53

So whenever you have an idea, send it to us and we’ll see, hey, is it already on our docket?

40:57

Is it something we have planned for?

40:59

Or no, let’s add it—or if we can’t add it because it doesn’t make sense, right?

41:04

Because it may be a duplicate or something similar to what we were already doing.

41:08

So feel free to send it my way and happy to assess it.

41:14

Got some girl power over here, I can see.

41:17

Yeah, we do.

41:19

All right, so a lot of people are asking, are they going to still be able to pull the lead list, Vanessa?

41:26

I see you answer it, but let’s answer that out loud to everybody because I know a lot of people are asking about it.

41:32

Absolutely, yes.

41:33

With your membership, we have the exact same setup—unlimited lead list generation.

41:38

You can request a list every single day.

41:45

Boom, boom, pow. There you go.

41:49

I don’t know how the portal would actually show which domains the lead came from to keep track, because you’re going to have a sign-up link.

41:58

They’re all going to come through your sign-up link.

41:59

I don’t know how we could actually decipher.

42:01

Yeah, no, I’ll answer that.

42:04

We will not be able to tell you if it came—if you set up different redirects, right, different pretty links, different tracking links—we will not be able to tell you that they came through any other method.

42:19

Like if you posted on Facebook versus LinkedIn, or you routed it through different tracking links, that’s on your end before it comes through us.

42:28

We will record that the lead was captured, the enrollment was begun on your affiliate link, right?

42:37

However they get there, we know it when they land on the link that I’ve sent you via email—you have one tracking link with us.

42:46

If you are tracking your clicks or links or sources through other methods, that will be tracked how you choose to do it before it comes to us.

42:57

All deals inside your portal, in your dashboard, will all have come through the one link I gave you.

43:10

There you go.

43:14

Paul’s asking some questions about the digital brochure.

43:17

The difference between a Z-fold and a trifold?

43:20

Yeah, he’s asking if the digital brochure—if it’s supposed to… I get what you’re saying.

43:25

Z-fold is more like an accordion, and a trifold is the right side folds in first and then the left side folds over, and it opens up more like a book. That’s a fantastic question. A burrito, right? I think burrito, I think trifold.

43:46

The template I used was a trifold brochure, 99%.

43:51

I can print it out and test it out, and I’ll put it in the Facebook group. How about that? We’ll figure it out together.

44:00

Very cool. Very, very cool. Any social graphics coming out?

44:07

I know they are doing a couple of videos, so hopefully those will be like short-form videos that you could use on social media.

44:14

I will have the video. I made one. Tommy loved it.

44:18

So far, we’ve got one video, a business card, a flyer, and a brochure.

44:27

And we’ve got an email.

44:29

Let me just add this in.

44:30

I mean, you need to fire off your own creativity.

44:32

You know what I mean?

44:33

Like this is just to really kind of give you inspiration.

44:37

You know, don’t just use our marketing materials.

44:39

You need to create some of your own—some of your own ideas. And short form is definitely the best way to go viral on any social media platform right now.

44:59

Is there going to be a Spanish-English toggle on the website?

45:06

That’s on a wish list.

45:09

I don’t speak good enough Spanish, or I don’t speak any Spanish well enough to create one.

45:20

I know a lot of marketers are doing it now, but I talked about it 12 years ago—we should create both forms.

45:25

But with AI, who knows?

45:27

That could happen weeks from now, whereas before it was hard to do.

45:31

Yeah. I’ve talked about using AI to do translations.

45:33

I can’t check it.

45:34

AI could be selling me a bill of goods, you know. I will.

45:43

Bueno, that’s all I’ve got. So until I have at least someone who can proofread in Spanish, I’m not going to trust AI to give it to me in Spanish.

45:50

But yeah, it is definitely on our vision board.

45:55

For all the marketing materials.

45:58

Yep.

45:59

All right, cool. Any other last-minute questions with respect to everybody’s time?

46:05

We’ll see you next Wednesday.

46:08

Anybody’s got one last question?

46:11

Fire it off and let us answer it. If we’re all good, man—

46:14

I hope you all have a great day.

46:16

Ladies, thank you so much and I appreciate you.

46:17

I know you are working a lot harder than people probably know, so I just want you to know I appreciate it and I notice it.

46:24

I see it for sure.

46:25

Thank you.

46:26

All right. Thank you so much.

46:28

I appreciate you.

46:29

See you, everybody.

46:30

Bye, everybody.

46:31

Bye.