Welcome To The Forge – Membership Call #11

The Forge: Exclusive Members’ Training Session July 9, 2025

Live Q&A with Syd Michael and Brian Anderson 

(Raw transcription; not proofed for grammar or spelling.)

Click here for Google Doc of the transcript

0:03

What’s happening? What’s happening?  

0:05

Happy Wednesday, everybody.

0:10

Couple of things to knock out real quick.

0:12

I just want to mention, because I know a lot of us are putting our money where we need.

0:18

What’s up, Thomas? Good to see you, buddy.

0:21

Big day today—2 o’clock Eastern.

0:23

It’s going to be a big FOMC meeting.

0:28

Wall Street’s a little weird. As long as they talk like we’re going into a recession, I think you’ll see the market explode.

0:36

The main thing is, they’re trying to—you know, if we look like we’re going to get a rate cut, then we’re good.

0:42

If they talk good, you know, then it’s going to hurt us.

0:45

That’s why when you watch the job numbers come out, if they come out good, Wall Street dumps. If it comes out bad, it catches on fire.

0:52

Another thing—they’re meeting today on crypto and discussing whether or not they’re gonna charge capital gains on American-based cryptos. I thought they said they’re not. Or is that only Trump that said that?

1:08

No telling what he said, really. He’s probably said both things, for God’s sake. They’re meeting about it today, but that’s why you see XRP getting real frisky right now. And Brian, I know you got a nice XRP position. You’ve been in there for a while.

1:24

I don’t have that much, but I got in early. I have like 10,000 or 11,000 coins, I think, of XRP. But I did—I got in between 20 and 50 cents.

1:39

Yeah, so that’s huge, right? That’s huge.

1:46

And they’re also announcing that they’re gonna IPO Kraken now. Really should be good.

1:46

Yeah.

1:48

So I personally—anything that’s based in crypto right now, you know, for this year, with the bull cycle—you know, every four years—I think you can’t really get hurt that much.

2:03

You know, I’ve been helping our mutual friend do some stuff, and he was down seven figures in his account about a year ago. And he told me yesterday he’s up 1.7 now.

2:19

Yeah, it’s sick, dude.

2:21

Yeah, he’s a riverboat gambler for sure. He gets wild. He gets wild. And, you know, you gotta be careful.

2:27

Like, I recommended a position last week—about 75,000 shares.

2:32

Yeah, he just said he has a lot of money—is the problem.

2:34

It’s a good problem for him, but he’s gotta be careful, right?

2:38

Yeah, so another thing just to talk about, and one position that I’ve played with—and Brian, I think you’ve even played with a little bit—is BTBT, right?

2:47

Yeah, I sold out of it at a loss, but don’t even—don’t even talk about that to me right now.

2:54

Well, they’re starting to get a lot friskier too, because what they’ve been doing—the same strategy as MicroStrategy—they’ve been doing the same thing with Ethereum, and they’re the second-largest Ethereum holder in the world.

3:07

Syd, like, you know, I don’t think I’m the only one that doesn’t know a lot about this.

3:11

I know you’re pretty up to speed. I know you’re into the MicroStrategy stuff.

3:15

But what is that leverage call option—that yield max dividend producer that’s tied to that—talk about that. Because let’s think about it for a minute—how many of you guys are at the stage where you’re trying to generate an income?

3:31

It’s less about growing your position.

3:33

It’s more about income. And let me tell you why I say this: right now, I’m managing my own portfolio for myself and my wife and family, but I also manage my mother-in-law’s. And my mother-in-law, obviously, is older than me, right? She’s in her early 80s. And, you know, I’ve got a smattering of dividend things. I got a little NVIDIA, a little bit of equity, but not very much, right?

3:57

Not to interrupt, but congratulations—you got her in the first four-trillion market cap company in the world today.

4:02

NVIDIA.

4:03

I got in reasonably early—not early enough—but I got her in on a dip when it was down in the 90s and so bought like 30K for her.

4:14

But yeah, look at what Guy said: “Income right now—as I slowly grow investments, I mainly need increased income.”

4:21

Yeah, for sure. For sure, Guy.

4:25

So there’s this—and we’re gonna switch into—we’re gonna do a little bit of investing, and then we’re gonna switch into the telehealth in a second.

4:35

But Syd has been talking to me about MicroStrategy for a long time.

4:39

And I—just to be totally honest—I don’t own any.

4:43

I own Bitcoin, and I own XRP, like Syd just said, but I don’t own any MicroStrategy.

4:48

But one thing that I found interesting is—I think it’s you that was talking to me about the—what is the amount you’re earning on that?

4:55

The dividends—is it like 80% or something?

4:58

No, it’s well over 100%.

4:59

And I’ve shared MSTY with everybody on here.

5:01

In fact, I got Jean Kalinda in some MSTY and she’s doing pretty well with it.

5:05

Okay, MSTY—is that the M-S-T-Y or something?

5:09

MSTY, yeah. It’s basically a YieldMax.

5:11

Yeah, I don’t know a lot about it.

5:12

I mean, full transparency.

5:13

I only know what you and I talk about on the phone sometimes.

5:16

It’s a covered call strategy where you’ve got—you know, I mean, I’m not trying to be an options expert.

5:20

You know, I let them do the options on it. But just to give you a clue, I made a dividend—it pays a monthly dividend—and my dividend this month on July 7th was $3,777.26.

5:33

Nice.

5:36

Oh yeah. I mean, you know, every month. Every month. So that’s huge.

5:43

What’s the risk of that going to zero? Like, what would have to happen for you not to get a dividend on that? I know it’s only on one stock, right?

5:48

It’s like a—it’s a covered call play where you don’t hold the stock.

5:53

And you’re just playing both sides on MicroStrategy, right?

5:57

Yeah, well—ETF, right? A fundable, you know, fund. But last month it paid $4,100, right? And I just keep reinvesting the dividends and, you know, growing it, right? I mean, I started out with—I think—I don’t know, I mean just real numbers, keep being transparent, we’re all friends—I started out with like 25 grand in it. I’ve got $70,000 in there now.

6:28

So you—okay, so 70 grand, and you’re getting—let’s just call it 3 to 4K a month.

6:29

Yeah, 3 to 4K a month.

6:31

That’s pretty sick.

6:33

Now, you know, I also mentioned Tesla. A lot of people were in Tesla.

6:34

I gotta be honest—with all the back and forth with Elon Musk right now, I actually exited that.

6:44

Okay.

6:45

I think Tesla’s a little risky right now.

6:48

I’m not—you know, anytime emotions start moving stocks, you can’t predict emotions.

6:53

And, you know, he’s sitting there poking the bear.

6:58

I don’t own any Tesla outside of index funds and stuff for that reason.

7:02

But yeah, I’m going to turn it over to you for one sec.

7:04

I’ll be right back. I apologize.

7:08

And then, you know, talking about ETFs—just finishing up—you know, I was in three of them.

7:13

I mentioned to everybody: MSTY, Tesla, and then also CONY—C-O-N-Y—which happens to be with Coinbase.

7:23

Well, Coinbase is on fire right now, right?

7:26

I mean, I’ve got $65,000 of that—about 7,000 shares—and I’m up $4,300 in the stock alone.

7:36

But in addition to that—hang on, I’ll tell you what—my last dividend on that was—hold on. My last dividend on that was $36,000, right?

7:56

So just to point out, right?

7:59

So I got rid of the Tesla, which was paying me around a $3,000 or $4,000 dividend also.

8:04

I got rid of it because Tesla’s a little nerve-wracking right now.

8:08

But between these two positions on a small $140,000 investment, you know, it’s brought in between $7,000 and $7,500 a month in income for me.

8:20

That’s how to live boring—but grow, right?

8:28

Which is everything.

8:30

Now, I’ll tell you the one that I’ve actually been kind of attracted to here recently that’s really got my attention.

8:38

And that’s GRYP—it’s Griffin Digital Mining.

8:41

It is a crypto play, but Donald Trump Jr. is tied to it.

8:47

In fact, I think he’s—he might even be CEO, right?

8:52

So, all right.

8:58

Let’s see here.

9:07

Let’s see here.

9:10

All right.

9:15

I’ll mention just one or two more.

9:17

Just as—obviously, Circle is a great play right now.

9:20

I’ve told it—exactly, Guy.

9:22

G-R-Y-P, C-R-C-L. Circle’s a good one.

9:27

And then I’ll tell you—a great buy right now is A-P-P, AppLovin.

9:33

It’s a very—

9:35

What is that?

9:40

Every time I hear that, I think about that movie from 20 years ago, McLovin.

9:41

AppLovin? What is it, Syd?

9:42

I know, right?

9:43

That’s what I think of every time too.

9:43

It’s a mobile marketing platform.

9:52

I lost you. Are you there, Syd?

10:08

Hey, give me a 1 if you can hear me, a 2 if you can hear Syd, and a 3 if you can hear both of us.

10:15

1 for Brian, 2 for Syd, 3 for both.

10:19

Okay, yeah, I think something must’ve happened to Syd’s connection.

10:24

Syd, if you can hear me, we’re not hearing you.

10:26

Maybe log out and log back in or something.

10:27

Okay, Reggie hears Syd now, but why do I not hear—

10:30

Nobody else hears Syd but Reggie.

10:34

I don’t know.

10:36

But everybody—looks like a lot of people are saying they can hear me.

10:38

Syd, yeah, he’s trying to reboot his audio.

10:44

Let’s see.

10:44

Syd—

10:44

All right, I think—yeah, he just dropped off, guys.

10:57

So we’ll give him one second.

11:02

Yeah, I don’t know. I don’t dabble as much as Syd in the day-to-day stuff.

11:06

I’m more of a buy-and-hold guy.

11:08

But yeah, my neighbor—good friend of mine that used to own some World Gyms and stuff—he’s all about little trades and gambles, and Syd’s been helping him, and they’ve been sharing.

11:18

And he’s hit a couple—I would say one or two that would be home runs, and a couple solid doubles.

11:24

You know, making north of 100% in a short amount of time. So pretty, pretty sick.

11:31

Syd, how about now? Can you hear us?

11:35

No?

11:39

All right, well, I’m gonna just take over for a second.

11:44

Hang on, let me grab the screen.

11:48

All right, how about not my screen?

11:51

How about just PowerPoint?

11:54

All right, I’m gonna try that.

12:02

Slideshow, there we go.

12:04

All right, so hey, I want to update you guys on what we’re doing on the telehealth.

12:10

Syd, feel free to interrupt when your audio is working.

12:13

I know you’re on the phone now, so let me know if you’re back.

12:16

But yeah, so I had some developer mishaps. The whole platform actually works great.

12:20

Man, I’ll be honest.

12:23

I got taken for a ride by a development team that I had hired—to the tune of like $20K.

12:29

Hey buddy, sorry about that.

12:37

There you go.

12:39

All right, no, good deal, Syd.

12:41

I had to dial back in by phone.

12:42

It’s all good.

12:44

For whatever reason, I have no audio on—

12:46

I thought it was me.

12:47

All good.

12:47

Well hey, we’re just hitting the basics on the telehealth side.

12:54

And so what we’re talking about is—we’re going to do an official launch.

12:58

It looks like right after Labor Day.

13:01

I’m calling it September 1.

13:02

But I haven’t told anybody else outside of this group here.

13:06

I’m going to do a beta launch probably a month prior.

13:11

So probably like, you know, roughly four weeks from now—maybe a little sooner.

13:16

And if you’re interested in being in the beta, there’s no fee or anything for you guys. Let us know, and we’ll get you teed up.

13:25

You don’t have to do anything. There’s no problems or anything to fill out.

13:30

But I want to keep it small.

13:30

And I just want to test stuff.

13:33

And we’re rolling out—we replaced the development team with a new team.

13:37

And we’re doing daily meetings with them.

13:39

And you know, it’s all progressing.

13:42

The whole idea is—

13:44

Syd, you’ve got to mute. I’m getting back on the phone.

13:50

I think—test, test. Let me see if I can—

14:00

All right.

14:00

Let’s see.

14:00

Yep, that fixed it.

14:04

Yeah, Thomas, absolutely. We’re happy to have you in the beta.

14:06

And Syd, just unmute yourself and I’ll shut up in a second.

14:12

But so yeah, we’re going to roll out 25.

14:15

We’ve got the new development team, and things are rolling along nicely.

14:21

Because what we’re doing is—we’re building a custom commission platform to pay out multiple tiers.

14:27

So there’s going to be—hang on, let me see if I have a slide. I’ll give you all the basics.

14:34

So the product is a flat-fee unlimited usage telehealth for small businesses, and technically individuals.

14:43

But we’re going to have a little workaround for that—I won’t get into it here.

14:46

But what’s cool about it is the $39 includes not only—

14:50

Like, not only myself, but it would be my family as well.

15:00

So complete no-brainer.

15:01

Imagine you own an HVAC company, and you’ve got—like my brother had 12 employees before he sold—and plus his wife.

15:09

And he didn’t really have healthcare, which is very common in the trades, right?

15:13

Most of the time, the people didn’t have the money.

15:16

But even if they did have the money, losing the employee for a couple of hours to go to a doctor’s appointment is challenging for these kinds of small businesses.

15:23

And the beauty of this—you’ll be able to use an app.

15:25

It’s super slick.

15:26

I’ve used it.

15:27

Very easy to use.

15:30

And they’ll be able to get help in it.

15:33

Look, if you need antibiotics, you need a Z-Pak, or medicine called in, it’s a great option.

15:37

And you know, it’s not going to replace needing a hospital or—you know—you broke a bone, something like that.

15:43

But for certain things that telehealth fits, it’s a really, really good option.

15:48

Cost-effective.

15:50

And the best part about it is—we’re going to be able to lock in recurring income.

15:56

And, you know, I looked at a lot of the benefits plans out there—the Section 125s.

16:00

I looked at all of them, every one available from every group, and they’re all basically the same, as you would imagine, right?

16:06

And the reason the commissions are different on all of them is how greedy the person running it is.

16:12

It’s pretty fascinating.

16:13

You get a good feel for how greedy somebody is because I know what the real cost is, and it’s interesting.

16:17

Between five and forty bucks a month on those plans—the problem is, they’re not easy to sell.

16:29

And after ERTC and dealing with the IRS, which I’m still doing—I’ve got an IRS meeting tomorrow—we want easy, and we don’t want to be partnered with the government.

16:40

Give me a seven if you get what I’m saying.

16:42

An easy payment on a very predictable schedule and no partnership with the IRS.

16:49

If that makes sense, just give me a seven.

16:51

Trust me, I know it does for Syd and me.

16:53

I’ll speak for him because it completely does.

16:57

Cool.

17:00

Sorry, guys, I’m sipping my coffee.

17:03

I’ve been getting into grinding the beans and making it.

17:07

Oh man, it’s amazing how much better it is than my Keurig.

17:11

All right, but so right under 40 bucks—and what we’ve been able to work out is a $5 commission for the agents on every sale, recurring based on each life.

17:27

And we’ll talk about that in a second.

17:29

There’s also a tier two.

17:30

So like if Steve Brandt signed agent Guy up, Guy Bergstrom—whose name happens to be right next to Steve’s—then Steve would get an override on all of Guy’s deals as well.

17:42

Not MLM. Think more life insurance, like when you’re a master agent, like a sales manager-salesperson.

17:49

I’m not really interested in the multiple-tier thing.

17:52

It just opens you up for a lot of problems, and it brings in the wrong crowd, truthfully.

17:58

Platinum—we’re going to do $7, which is a 40% bump on the basic.

18:04

All of you guys are locked in at the higher amount.

18:07

I think Syd had already talked to you about the $5, but I wanted to be really clear.

18:12

And he’s been careful not to say too much, which I appreciate, just because we’ve been—while the contracts and stuff are done—I’ve just been playing this game trying to get the interface, the replicated sites and stuff like that, functioning right.

18:27

But in essence, you’ll just make more on your deals, and then you’ll also be able to get the overrides.

18:32

But it’s super cool.

18:34

I’ll be honest, when I first looked at this, which was about 18 months ago—maybe a little more—Syd and I both were just like, “Eh, I’m just not interested.”

18:44

You gotta understand, we were dealing with multiple-thousands-of-dollar payments, right? Think of your ERTC payments.

18:52

But I missed the obvious.

19:01

Sometimes, when things are easy, you make it confusing—and I was totally guilty of that.

19:08

So eventually, Tommy Fry, who’s a good friend of Syd’s—and I’ve become friends with him over the years through Syd—

19:18

We actually live—my lake house is right near Tommy’s house.

19:24

He’s the real driver of this.

19:26

He’s our number three overall ERTC agent. Just crushed it, candidly.

19:30

And yeah, just unbelievable—what he was able to do in a town of 15,000 people, guys.

19:38

We’ll have to talk about that another time, but I’ll be—

19:44

Phone?

19:45

You said you’re better now, Syd?

19:47

It’s perfect.

19:48

Okay.

19:48

It was big-time echo for a minute, but now it’s gone.

19:52

Okay.

19:52

Sorry, but I just wanted to mention—since you mentioned Tommy—and I know for myself, dude, submissions have—I mean, I don’t even want to brag, but the last eight weeks have been, not only for myself, but I’ve seen everybody else—

20:07

It’s sick.

20:08

And you’re not the only one, dude.

20:11

Yeah.

20:11

We’ve sent out about $5 million in the past 8 to 10 weeks of commissions. Five million bucks across all the agents. It’s pretty ludicrous.

20:21

And you may go, “Wow, I didn’t get that much.”

20:24

Just remember, there are thousands of agents and lots and lots of people getting paid.

20:29

Last month was the most ERTC deals paid out by the IRS since we started in ’21.

20:38

The single most deals that we’ve been able to track have been paid out—was last month.

20:44

And now I have the collections team.

20:46

I have five working pretty good.

20:49

One of them was a sales guy and moved over.

20:51

So I hired another collections lady that’s about to start, and she’s going to get up to speed.

20:56

You know what happens—businesses get amnesia.

20:59

You guys know it from your agency. I sure do.

21:01

And when they owe you money, sometimes they just want to forget to pay.

21:07

And sometimes they’re not being a bad actor. Sometimes they are.

21:10

You know, it’s a mix.

21:13

But the collections team knows how to apply the right pressure and just move it forward.

21:18

And we’re seeing a lot of that.

21:20

Typically, we’re seeing multiple $100,000 of fees come in every day.

21:26

So just to give you guys an idea.

21:28

And then out of that, I try to pay commissions at least twice a month, if not more.

21:33

And up till now—since everybody went through the wringer just like I did—I’ve tried to bend over backwards and do it like every week.

21:41

And some of you guys have probably noticed that.

21:43

Syd, I know you’ve done a bazillion deals, but the reality is you’ve probably been getting paid every week for a while, if I had to guess.

21:53

Anyway, that being said—

21:55

Especially the last eight weeks.

21:56

Yeah, the last eight weeks have been good, and it’s only getting better, y’all.

22:01

I don’t want to get too far down that rabbit hole, but Syd’s point is valid.

22:05

The beauty of what we’re doing here, though, is recurring commission.

22:09

And we’re going to talk about it.

22:10

You’re going to go through the same process I did.

22:14

“Oh, that sucks,” which is where my head went.

22:18

And Syd’s did too, right?

22:20

Syd, you were negative too at first, right?

22:24

100%.

22:24

Yeah, both of us were, you guys, because we were talking about two-, three-, four-, $5,000 deals on the ERTC side on average, and now you’re talking to me about five dollars.

22:36

Let’s see.

22:37

All right, I’ll come back at the end, Guy, and hit that, okay?

22:40

I’ll come back.

22:42

So, let me give you an example.

22:46

This landscaping company—Tommy signed them up at a bar.

22:50

Now, this wasn’t a hard sell.

22:52

The guy had a hundred and something employees. They don’t care.

22:56

Telehealth doesn’t care whether they’re legal or illegal.

22:58

Which—some businesses in the blue-collar space have a lot of the undocumented visitors, if you will.

23:05

But—hundred-ish employees, 110—I can’t remember the exact number.

23:09

Five bucks a pop—five to six hundred a month.

23:12

You’re like, “Yeah, that’s nice.”

23:14

I mean, a $500 deal on my agency—I’m always like, yep, stacking the recurring.

23:19

But what I want you to think about—

23:21

Syd, help me do some webinar math. What is 18 months of $500?

23:28

Nine grand.

23:30

So think about that for a minute.

23:31

That’s an ERTC deal. It took about 18 months to pay.

23:35

I don’t know—Steve Brandt, you got some of those nine-grand deals for sure. I’ve seen them.

23:39

So think about this—you’re just getting paid a piece of it every month, and you don’t have to wait.

23:45

You’ve got to look at it differently.

23:47

And it’s about stacking the recurring.

23:50

And stacking the recurring is very real and very fast.

23:57

Reggie, I don’t know how long—I’m probably going to keep the beta for four weeks.

24:02

Reggie asked about the 25-member Forge beta.

24:04

Reggie, if you want to be in it, I’m happy to have you.

24:10

But I just want to test things—just being 100% honest with you guys.

24:19

My new development team—I’ve got five people—and they’re building out all the cool whiz-bang stuff that we need and want.

24:26

And they’re good.

24:28

We’re paying for it, but they’re good.

24:29

And that’s what I needed.

24:31

I unfortunately bumped into a guy that somehow snowed me on the front end—and then Vanessa for a little bit—and then we just, yeah, we got to a point where we had to reset on the development side.

24:43

That has zero effect on the product.

24:45

It was more about commission tracking and interfaces and stuff for you to look at.

24:49

It had no bearing on the product.

24:51

But I need all the niceties and tracking to work right, because that’s a lot of what we’re trying to make happen.

24:59

But like—you look at this deal.

25:01

It signed up in under five minutes.

25:04

And at the same conversation—like Tommy was sitting around with a few people—he ended up signing up three businesses at the same time.

25:11

This one.

25:12

The other two—I don’t remember—one was a vet. They had like eight or nine employees.

25:16

The other one was some other business with like—

25:20

Like a landscape company?

25:21

Well, no, this one was landscaping.

25:23

The other one was—shoot, I don’t remember.

25:27

The other one was a sports bar. I’m wrong.

25:28

The other one was a sports bar—it’s the one I go to.

25:31

You can look it up at Lake Oconee.

25:34

If you look up a place called the Bistro—Lake Oconee Bistro, B-I-S-T-R-O in Eatonton, Georgia—you’ll see this. It’s like a sports bar.

25:45

They have two locations—one here and one in Florida.

25:48

They probably have a couple hundred employees—a lot of part-time restaurant employees.

25:53

And same thing. Same exact concept.

25:58

All within 10 minutes, he got all the deals.

26:01

So what’s cool is—we’re going to bill them.

26:03

We’re going to bill the client.

26:05

You’re going to get paid twice a month on the recurring, depending on when the deals fall.

26:10

And the sign-up rate is faster than anything I’ve ever seen for real products, right?

26:21

Now, giving away free money when you just had to fill out those 10 questions was a pretty darn high sign-up rate.

26:27

But this is people that are willing to pay money—they’re willing to pay.

26:34

So let’s just say 40 bucks.

26:36

You’ve got 12 employees—you’re out $480 a month.

26:41

But now all your employees and their families have telehealth.

26:44

And it’s been really, really easy.

26:48

Most of the people have agreed to pay at the business level, but you can have the employee pay as well.

26:52

So it’s up to the business.

26:54

We’re trying to avoid friction, right?

26:56

Now, the company—the telehealth company—has been in the business for 50 years.

27:03

Right at 50, 51 years.

27:05

And I’ll be honest—like I said, at first, I wasn’t motivated.

27:07

I was really excited about those Section 125 plans until I realized that 99% of people would not be able to sell that.

27:14

And that’s just the reality.

27:18

This is mindlessly easy to sell—at least in the trades.

27:21

I haven’t tried in other industries, but HVAC, electricians, plumbers, landscaping—all of those guys in general seem to lack healthcare.

27:33

And they all want benefits, because one of the biggest challenges they’re having is keeping their employees.

27:38

I think we’ve talked about that over the years from the agency perspective.

27:43

But I’ll bring on some of the clients, some of the business owners at some point.

27:48

And I’ll bring Tommy on as we get closer to the real launch, and his partner Tim.

27:53

Now, you can also sell associations, and the model allows for the association to get a little fee—you know, because they all want a handout.

28:02

They all want a taste, if you will—as well as you to get paid.

28:06

And we’ll get into some of the specifics on those as it rolls out.

28:09

But I want you to think about—let’s do this live rather than—

28:13

Syd, help me do a live deal.

28:17

Well, let’s paste a pipeline.

28:23

All right.

28:24

Is the screen showing?

28:27

There we go.

28:34

All right, I’m going to call this the Guy Bergstrom Pipeline since Guy, your name is on my screen.

28:37

All right, so Guy gets a—give me some businesses.

28:39

Used car store, used car dealer, HVAC, a plumber.

28:45

I know Guy’s done some churches.

28:47

He’s done two churches.

28:49

I don’t know—you’re going to get a landscaper, Guy.

28:52

Syd, give me some employee counts.

28:54

Thirteen.

28:56

Okay.

28:58

Twenty-five.

29:00

Okay.

29:02

Twenty.

29:04

Okay. Remember, full or part-time, y’all.

29:08

Twenty-five.

29:10

Yep.

29:12

Forty—say it’s a big church.

29:16

I know we saw some of those.

29:18

Yeah, I’ll bet the big ones are in the hundreds.

29:21

These are still smaller—different sizes of small—but yeah.

29:23

Twenty.

29:46

All right, so—I’m not a mathematician, but I play one on TV. Eighty-three and sixty—143.

30:06

I’ll be mindless about this. To stack that thousand, you’re going to be surprised how easy it is.

Here’s the transcript with the spaces between paragraphs removed, and “swear” words addressed:

30:17

Tommy hit a thousand lives really, really fast.

30:22

Remember, he lives in a town like, I don’t know, you have to look up how big Eatonton, Georgia is, but that’s where he lives.

30:29

It’s not big, 15,000 to 20,000, something like that at most. It’s probably less.

30:36

He hit a thousand pretty fast.

30:38

So the goal in this is you’re stacking small businesses, you’re bringing on other agents.

30:45

And it’s different than the sub-agent concept.

30:48

You know, when we did the sub-agent, you were paying them a percentage.

30:52

This one is more of an override for bringing on other full agents, if you will.

30:56

And it’s going to be less.

30:58

This model is going to be less about having 25,000 agents and more about having 500 to 2,500, realistically. We’re not going to have 25,000.

31:08

I may eat my shoe because I told Syd we’d have, what did I tell you, like four or five years ago on ERTC, Syd?

31:14

And you’re like, “I don’t think you’re going to have any.”

31:16

And I said there’d be like, what, 30 or 40 people that got involved? Yeah, we were thinking 20, 25 people, maybe.

31:23

25 people.

31:23

Yeah, I sat in the room to convince Syd to come on board and help me with the ERTC thing day one, he and Vanessa.

31:29

And I said, “Dude, this is outside of our sweet spot.”

31:31

“We’re going to have a small group of people that probably enjoy this like I do,” and lo and behold, it became the biggest agent thing I had ever done. But this is going to be smaller. I’m pretty sure, hold me to it, it’s going to be more like a couple thousand at most. But what you’re going to see happen is a stacking of recurring that’s a little different. And there’s no wait for payments. And there’s a game here. Syd, talk about exiting, right? So we have another telehealth company that, um, yeah, but also, just mentioned real quick, Brian, I mean, on the average ERTC deal, you would collect $18,000 in commissions before you would even get paid your ERTC. Just note that. Explain what you mean to everybody, Syd. Yeah, explain that, meaning that on average over the whole timeframe, it took about 18 months for us to get paid on the ERTC deals.

32:35

Now, at one point, we were down to six to nine months, which was beautiful, don’t get me wrong.

32:40

And that’s the way it should have stayed, but we got left-hand jabbed.

32:46

But I just want to point out, yeah, $1,000 might sound a little lower than what some of these ERTC commissions, I know they’re a lot lower than some of mine. I’ve been averaging like $40,000.

32:58

But the fact that, realize you’ve made 18 payments before you would have even got dollar one of an ERTC commission. Yeah. That’s right.

33:07

That’s right, Syd.

33:08

Because over 18 months, and what Syd did is he took 18 months times a thousand, and now you’re at 18,000.

33:15

So if I do this, somebody asked a really good question, I think it was Reggie, target areas. And then I’m going to show you the real money, you guys.

33:25

I’m going to, all right, target areas are going to be trades: HVAC, electrician, plumbing, construction, landscaping, churches, organizations, associations. What does that really mean?

33:53

How about one to many, right?

33:57

of Commerce, builder, I’m going to call it the County Builder Association.

34:06

We’ve got one of those right now. They brought in over 70 deals.

34:11

You can get the models built to cover you to have, you refer agents and make an override on their deals and for associations.

34:25

So imagine, I’ll tell you a good one that I’ve been working on, I’m not going to tell you the official name, I’m going to call it a Black Church Association.

34:36

That’s the internal name. One of our members signed up an African American church group.

34:42

And I just had it labeled, poor on me, but I had it labeled the Black Church Association. I met with one of the pastors.

34:49

And this guy has thousands of churches.

34:52

Now they’re smaller, but I want you to think about it.

34:56

And you know what?

34:56

The guy was very clear with me, and I appreciated his honesty.

34:59

He needed to get paid on the ERTC side.

35:04

So guess what?

35:05

He got paid on the ERTC side.

35:07

He got paid, and each of the churches are getting paid.

35:13

Same thing here.

35:14

When you think about organizations and associations, think about getting a deal once and getting multiple deals.

35:22

Chamber of Commerce in my little town of 110,000 people has like 700 members.

35:28

There’s only 110,000 people in my whole county where I live. 700 members. This is a pretty unique little offer.

35:38

Tons and tons and tons of businesses don’t have anything like it.

35:42

And the cool thing about it is the unlimited usage and the flat fee priced where it is, and the ability to sign up the family members, not just the one person.

35:55

Those are kind of the hot buttons.

35:56

But when you start looking at these kinds of targets, I’m going to call this more niches and areas, it really gets interesting.

36:09

Yes, Steve McCown just said, “Brian, so we can talk to an association, they can be second tier.”

36:14

They’re not even second tier, really, Steve.

36:17

We have a carve-out with the company that if we get an association, the association gets paid.

36:23

And we’ve got a couple bucks a member that the association is able to get per life. Because we knew this would happen.

36:32

We’ve been down this road before, it’s not the first rodeo.

36:36

And I just, you know, we’re trying to negotiate money out of an already tight pot.

36:41

And the reality is, I just said, “Look, we may get some monster organization, and it’s going to break the commission model you’re giving us,” is what I told them.

36:50

And I said, “I need the ability to not have to say no.”

36:54

“Because if you’re telling me we’re not going to get paid, that’s going to be really demotivating.”

37:00

It’s a disincentive, right?

37:01

And we got over that.

37:03

So we were able to negotiate to get the association paid.

37:07

That does not affect, Steve, the first and second tier.

37:11

Does that make sense?

37:12

So if Thomas B signed up Steve McCown, Thomas gets the override on Steve, Steve gets paid, the association gets paid. Does that make sense?

37:24

Now, they’re pretty particular. They’re not going to let me play any games with associations.

37:28

They’re going to get the company will be involved. This is going to be a very cool relationship. So let’s talk about the sales side. So how is that really going to work?

37:43

Let me show you, so everybody’s going to have a website. Clients can sign up there. It’s a two-step form. First step collects the lead info, right?

38:07

Second step finalizes payment. Because here’s what’s going to happen.

38:11

You’re going to have people go all the way through and do it.

38:13

You’re going to have a lot of people that fall out and become, quote unquote, leads, just like ERTC.

38:18

So we’re going to have a team that’ll come behind, do the same thing, and help bring in the deals.

38:23

Does that make sense?

38:25

Syd, you want to talk about that?

38:26

Because that was an important part of ERTC.

38:30

I was answering a question real quick.

38:34

Talk about exactly the second steps to finalize the payment.

38:39

Yeah, so let’s say a client signs up.

38:43

It’s, I don’t know who else is on this call.

38:45

How about it’s, how about Brian Holleran?

38:51

Brian signs up and Brian puts in his name, his phone number, his email. Then he goes to step two where he’s supposed to put in his credit card, but then he gets distracted by the crypto market, his wife, his boss, ESPN, whatever, right?

39:06

So he never finished.

39:07

But we had his initial information.

39:10

The beauty is we’re going to be able to come behind and follow up with that person.

39:14

Yeah, absolutely.

39:15

Yeah.

39:16

Follow up and finalize the deal the same way.

39:19

I mean, we did a lot of that with the RTC also, 100%, man.

39:23

I mean, if you think about it from an ERTC standpoint, that was the game changer. A lot of the agents weren’t good at closing business, right? It is what it is.

39:33

I’m not here to be one, it’s just that’s just the truth, right?

39:38

What else? Now the beauty of this, just to add in, I’ve been talking with Tommy and Tim. You know, they’re going to make themselves available and include myself to even close these telehealth deals for them.

39:56

So we’ll mimic very closely what Tommy and Tim are really, really good at closing. I mean, they’re like sales guys, sales guys.

40:04

They’ve got one or two other people who are like inside salesy kind of people.

40:11

I may throw in one or two inside sales guys on the team, plus Syd. Syd’s a complete beast at closing.

40:20

And guys, you are going to see deals stack up in a way that we all could have dreamt about on the agency side.

40:27

You know why?

40:28

Because you’re selling something people actually want and need.

40:32

It might not quite be as good as free money, but free money that takes a year to two years wasn’t always as easy to sell as we thought, right?

40:40

If so, every one of you would have had a thousand deals, and nobody had a thousand deals.

40:46

I mean, I did, but I had the benefit of PPC and stuff like that.

40:50

So, this is a product that’s hot, it’s cheap, that’s simple and easy to understand, and it pays out like clockwork.

40:58

And I’m going to control all the payment.

41:02

Because this isn’t. Tom is one of the principals, and I just said, “Yeah, I’ll be involved, but I need full control of the affiliate side.”

41:09

“I need to be able to make sure people get paid because I’ve seen it so many times, you guys. People get started and they have a business, and they get upside down paying their partners and their affiliates or their agents. And you know what happens when you mess over your salespeople? The business dies.”

41:26

I’ve seen it on the IM side a lot, good reputable internet marketers, right? Whatever that might mean. They mess over their affiliates. They don’t pay them.

41:39

It’s very common, and the one thing I’ve always tried to do is be honest with people and make sure people get paid because everybody can handle the truth when they know it, when they know what’s going on, right? Nobody wants to be lied to or misled, and the last thing anybody wants is to not be paid.

41:57

So money comes in. I said, “I need full authority to be able to pay agents like clockwork with no BS, no games.”

42:05

And they are eager to say yes to that.

42:09

So, we have that.

42:11

So, not to go into detail, but we’ve witnessed recently a very large marketer having some problems because he chose not to pay.

42:23

Yeah, yeah, a very big, alleged top five internet marketer having the same issues.

42:30

All right.

42:32

All right. So pretty easy to sell. We’re going to roll the beta out. I want you to start thinking about, I want you to start thinking about your clients. We started talking about it. It’s about to get really real.

42:47

And now I want to tell you about one other monetization outside of what we shared.

42:51

So there’s a back-end exit. Let me explain what that means.

42:59

So I’ve been negotiating with that telehealth vendor.

43:07

The goal is to get them to acquire the entire operation.

43:17

Guys, yeah, because I’m not. I am in the last three to five years of my working in this manner kind of part of my life.

43:25

Like, I’m going to do other things.

43:26

I want to get more involved in volunteer and charity stuff and maybe mentoring and stuff like that.

43:33

But right now I’m having too much fun to stop.

43:39

However, I want to find a way for all of you to get paid on an exit.

43:45

And let me explain how it’s going to work.

43:47

There’s going to be a percentage of the business allocated to the agent pool. Based on how many deals you have, you will get that percent of the exit pool. So, if there’s ten million dollars in the exit pool and you have eight percent of the business, you’re going to get an 800K payout. Does that make sense? Like, I’ll be honest, Steve Brantz did a lot of deals. The guys on ERTC did a lot of deals. Tommy Fry did a lot of deals. I could see any one of you guys having a large percentage. So, this exit pool is very unique. Let me explain why. Usually, what happens when you sell your business, like my brother sold his HVAC business about 11 months ago, it was October of. Well, it’s not 11 yet, but October of last year is when it closed. Guess what happens when you sell a business? What happens? You get paid, and then what happens? See what everybody’s saying? Yeah, you’re done, right? You move on. I’m going to tell you what’s different here. The way I’m setting it up is when this company acquires the business in two to three years, right, 36 months or less, everybody’s going to get their part of the exit pool, right? And you’re going to still get paid on the recurring of your clients every month thereafter.

45:28

Think about that for a second.

45:31

It’s a genius idea I had, and I got them to say yes to, because they’re really excited.

45:37

Syd, you get what I’m saying?

45:39

So we sell the business to parent company.

45:43

Every agent that hit the minimum, I’m going to put a minimum to get in the agent pool.

45:47

So if you did two deals, you’re not going to be in the payout pool.

45:51

Because I don’t. I don’t. I want the people that really made the business to get paid, and I don’t want all the ones, you know, people to be in there. Honestly, I was going to be transparent. It’ll be honest from the gate. Everyone will understand it. So this is a chance to wind it up for the last, you know, for the next 24 to 36 months, apply yourself the way we did with the RTC also, and potentially make revenue and a nice extra exit pop, way past that.

46:24

Right?

46:25

I mean, Syd was on the phone, and he’s like, he’s laughing.

46:31

All right, straight up, he’s sending me messages like, “Get the heck out of here,” and stuff.

46:36

I’m like, “Look, I remember Syd said something to me, ‘first one to talk loses,’ right?”

46:41

So I threw it out there that we would be willing to sell the business to them at an agreed upon amount, a multiple we can agree on within 36 months, under one condition: the agents. I would no longer get paid, Syd would no longer get paid, Tom would no longer get paid, but all the agents would continue to get paid their commissions after the acquisition.

47:12

And they’re like, “Hmm,” you know, they were a little suspicious, and I just said, “Look, you need the agents.”

47:18

“One, they’re going to bring in more business.”

47:21

“They’re not going to just stop because we sold.”

47:24

“Two, they’re going to make sure, they’re going to be that potential bridge between the client and the company if needed, and help solve problems.”

47:36

“Like first line of support sometimes.”

47:38

“And three, if you don’t, they’re going to just take the business somewhere else.”

47:44

I said, “That’s what’s going to happen.”

47:45

“So do you really care about continuing the commissions after the buy? Think of it as paying your sales team. They’re now your sales team.”

47:52

So the beauty is everybody in the agent pool is going to get whatever your percentage is, right? It’s going to get allocated. You’re going to get a lump sum payout, all of you.

48:05

Then you’re going to keep getting commissions. And the guy goes, “I can do that, Brian.”

48:10

And I go, “Done.”

Exit Pool Details

48:14

Yeah, I’m going to roll the exit pool stuff out with the real launch, Steve, because I need to run.

48:19

I’m pretty sure I have the final numbers.

48:22

It is a percentage, not a flat number.

48:25

It’s a percentage of the overall, because we don’t know. You guys don’t see Steve’s question.

48:30

Let me throw it up there.

48:33

Good question.

48:34

Yep, it’s a good one.

48:35

Let me put it up.

48:36

This is from Steve.

48:41

All right, so, does this make sense, you guys?

49:14

It’s going to vary.

49:15

We don’t know how many deals. We don’t know where we’re going to end up.

49:21

So it’s going to be a percentage of the pool.

49:28

And then we’re going to set a minimum number to be in the pool.

49:33

And I would like your feedback.

49:35

Honestly, why don’t I ask you guys right now, as we’re kind of nearing the hour.

49:39

I’ve been talking to Syd, Tom, Tim, the whole crew.

49:44

What do you think is the minimum number to be included in the pool?

49:48

Is it unique businesses or lives?

49:50

Like in my mind, it’s lives, it’s total lives, but maybe it’s businesses.

49:56

Like, what are your thoughts knowing what you guys know?

49:59

And what do you think is fair and makes sense and honestly serves as an incentive?

50:04

I want this lump sum payout for people to be an incentive.

50:10

I mean, look, if it’s…

50:13

I like lives also.

50:15

Somebody just asked how much money. It’s going to be a multiple of EBITDA.

50:20

So we’ll get into all that when it’s appropriate.

50:23

I don’t want to jump the gun, and I appreciate all these questions. I’m just going to be honest.

50:27

I need to have my numbers baked before I start running my mouth too much. Yeah, Steve and Steve McCown, Steve Brantz both said lives. Yeah, because look, what if one of you got one deal in association and got 18,000 lives, but that’s the only deal you have? I think it’s lives.

50:46

All right, so. So if it’s lives, what is that number? I’m just going to. You guys just go ahead and write a number. Yeah, I think about a thousand. Yep, let me see what everybody says, and I’ll paste up what some of you guys say. I’ll just paste exactly what you type. Just type a number in, and I’m going to grab the first 10 or 15 responses, and I’ll throw them up. That was a nice easy round number. I didn’t put in some numbers. Hmm, yeah, the thing is, is they could. It could be. It could be one deal for some of you. One deal could hit that.

51:38

It could be one deal.

51:40

I think it’s probably a thousand lives, could be one deal, could be split over three deals, five deals, 10 deals, whatever.

51:48

And then the beauty of that is, if you’re in the exit pool and there’s, all right, let’s just do some. I mean, obviously, this is all talk amongst friends right now. This is all speculation, right?

52:01

If there are 47, it’s going to be a nice payout, right?

52:23

I can tell you, and somebody said, “Well, how’d you get 47, Brian?”

52:27

I can tell you on ERTC what happened.

52:31

And I can tell you on 30. What year is this?

52:37

31 years of being a marketer.

52:40

I got started in ’94 and just seeing how people work.

52:46

Seeing what they do and how many actually does so little.

52:52

You know what?

52:53

All of you on the call are action takers, but for everybody on the call, there’s a lot of other agents.

52:58

And that’s always true on any group.

53:01

There’s always more that never joined the Facebook group.

53:04

There’s always more that sometimes don’t even open courses.

53:07

It’s fascinating to me.

53:09

So imagine 47.

53:14

I mean, if you just divided that out, that’s like 300K each, but some people are going to be more equal than other people, right?

53:20

Think about it.

53:23

Oh, this is interesting.

53:24

I just saw something Steve said.

53:26

Let me put this up here.

53:34

Steve kind of broke it down: tier one to tier two.

53:37

I’m actually taking this to the group.

53:38

This is an interesting idea.

53:45

So a thousand tier one or two thousand tier two.

53:49

So if you just, if you just signed up five agents, you can get in the pool, but you need to have a little more than if you’re not a producer.

53:55

But look, it’s going to be a sub 100 number, I’m pretty certain.

54:02

I can just tell you, Platinum Group was circa 100-ish people in ERTC.

54:09

Right around 100.

54:14

But I will tell you, outside of the top 10, Platinum dropped way down.

54:17

Top 10 were like beast modes.

54:20

So what’s going to happen is, if you crush this, you’re going to get a big number.

54:26

Whatever that means, right?

54:27

I’m not going to get too far into it.

54:30

And we’re going to have to have the lawyer. There’s lawyers and there’s rules and there’s all these different things, and we got to have it worded right to be compliant.

54:38

But I want to give you the spirit of the intent so you understand.

54:43

But the beauty is, the best part about it is when I got them to agree to give us the payout and then keep paying the agents, I’m like, “Dude, if they sign off on this, this is going to be gold.”

54:53

And the guy was like, “100% Brian,” because think about what he wants.

54:59

He has an indirect operation via one channel right now, the guy that owns the telehealth business.

55:06

He gets all his clients from a single channel.

55:08

He doesn’t have a direct channel to small business, which is what we’re going to be filling.

55:12

So the beauty is, we’re going to fill a gap he doesn’t have, and he doesn’t want the gap to end when he acquires the business and kicks Brian to the curb.

55:21

He wants it to keep growing.

55:23

So some of you young lads are going to be wanting to keep adding and adding and adding.

55:29

And this thing is paying every single month.

55:33

Very, very easy.

55:35

Shoot, to be quite honest, when he doesn’t have to pay, you know, if you take the house overhead, he could probably even give out more money to agents if he wanted.

55:45

Now, one of the things that Syd and Tom had come up with that they had had a lot of success with in the automotive world is, Syd, what would you call these?

55:56

Incentives, like contests, right?

55:59

Yeah, annual incentives or something.

56:02

Yeah, monthly and annual.

56:05

So, Tommy being a car guy is like…

56:08

The manufacturer would do them for us.

56:10

Like Southeast Toyota would do it.

56:12

They would do like a millionaires’ weekend.

56:13

It would be a three-month contest, you know.

56:17

Tommy was really interested in giving it to you.

56:20

Yeah, Tom’s like, “Brian, what if we gave agents if they hit a certain number, they get a truck?” You know, he’s into trucks.

56:26

Yeah, I have a Beamer, and he’s like, “Dude, but what about a diesel truck?” And I’m like, “Well, if they want one, I guess.”

56:32

I’m like, “I don’t care. They can get a Tesla for all I care.”

56:36

But we’re going to have, outside of the compensation plan.

56:39

We’re going to have cool prizes that on the low end are things like Macbooks and similar stuff.

56:50

On the high end, does this make sense, Syd? Did I word this right? Let me see if I got this up here right.

57:09

So there’s going to be incentives. Look, at the end of the day, sales is all about driving production.

57:18

One of the ways you drive production is commissioning, and the other way is with bonuses and incentives, right?

57:24

So we did a lot of that with the RTC.

57:26

I mean, we gave off some crazy bonuses. We gave out some crazy ones, dude. But I’m looking forward. Like, I just came back from Alaska, you guys. The reason I’ve been dark for a little bit is I was in Alaska, and it was awesome, honestly. But I would love to say. I would love to say, “Hey, let me give everybody…” Hang on, let me find. I got something to show you guys.

57:53

I’m going to show you something cool.

57:56

All right, hang on. I’m going to put the volume up.

57:58

I don’t know if this is really going to work.

58:00

Let’s see if I can make this work.

58:07

Is it working, Syd?

58:09

Yeah, yeah, that’s a freaking bald eagle.

58:17

They threw a heron out, and that eagle swooped down and snagged it.

58:23

Look at the wingspan on this thing.

58:28

Those look like cute little pretty birds up on the top of a tree, but when you’re that close, you realize that things near dinosaur are coming in.

58:37

It was awesome.

58:39

It was awesome, guys.

58:41

So anyway, I had a fabulous time in Alaska.

58:44

And you know, I honestly, I wanted to come back because I kind of like what I’m like work and everything, but I was having a great time.

58:51

And we’re going to do things like that, you know, a trip to Alaska, a cruise, those kinds of things.

58:58

Like, I did a cruise, a Virgin cruise in March that was pretty epic.

59:02

And then I did, this was celebrity, and it was fabulous.

59:05

Virgin was in the Caribbean out of San Juan.

59:08

I’d highly, actually, for some of you that are interested, if you ever want to chat about, there’s a great group of entrepreneurs, a level up on the internet marketing kind of groups out of San Juan that do an annual cruise. It’s a cool way to dip your toe in that community.

59:26

And I was telling Syd, I said, I went on the trip this year. I met some serious action takers.

59:33

Almost everywhere I went, somebody was kicking butt. But we’re going to do some cool incentives like this.

59:39

And somebody said, “Do I have to get a Macbook?”

59:43

No, it’ll be or cash value always.

59:47

So yeah, instead of a $3,500 laptop, you can just have the cash if that’s what you want.

59:52

But it’s about incentive and motivating.

59:56

And Reggie asked, “Will subagents’ lives count?”

1:00:00

You know, Steve Brantz put up that comment in red, and I got to review it with the team.

1:00:06

I don’t have full control, but I did manage to. I have full control over agents and commissions and payouts.

1:00:14

And I’ll have full control of this.

1:00:17

But I’m only a percentage of the overall deal.

1:00:20

It wasn’t my baby, so to speak.

1:00:22

But that’s fine.

1:00:22

I don’t have every good idea.

1:00:24

But I know these guys.

1:00:25

I trust them.

1:00:26

And I’ve worked with them now for a number of years, 11 years, 12 years now, one of them.

1:00:32

And they’re winners.

1:00:34

And so winners do one thing.

1:00:35

They win.

1:00:36

And they keep working until they win.

1:00:39

So we’ll come out with a model, Reggie, that incorporates both, I suspect.

1:00:43

But I do think it’ll be something like this.

1:00:45

You hit 1,000 lives, you’re in the pool, and then the contest will vary by month.

1:00:49

Typically, we’ll have a monthly, a quarterly, and an annual kind of little prizes and stuff.

1:00:56

And the beauty of this is every one of you can do this.

1:01:00

This is going to be the easiest thing you’ve done, easier than ERTC, because ERTC was hard to explain at first, right? After a while, you felt like you knew it, but clients didn’t really know it, and then you were fighting the bad PR.

1:01:12

This is just mindlessly easy, and that’s the beauty of the whole thing. So Syd, let me turn it over to you. We’ll take any other questions, and I’m going to. I’m going to work with Vanessa. It looks like whatever the issue was, it was blocking replays. She fixed it. Somebody said the replays weren’t showing, but she tweaked something.

1:01:29

It looks like they are showing now. What else? Telehealth is not going to be the name of it. That’s not what we’re referring to, Fraser.

1:01:40

Yeah, I’m just using that as a buzzword.

1:01:44

It’s going to be sub-$40, is what we’re projecting.

1:01:49

Yeah, right now, everything I’ve seen is $39.95, Jim.

1:01:54

And that’s not only for the employee, Jim, but that’s their family.

1:02:00

So if they’re married and they have two kids and they use it one time or seven times, it’s still $39.95.

1:02:09

There’s not a purchase, so that’s a good question.

1:02:13

Yep.

1:02:14

And I want everybody to know is that we’re offering this beta to Ford’s members only.

1:02:19

So jump in, because we’re only letting 25.

1:02:32

The beta mock-up of the website and our app, that’s kind of what we’re developing.

1:02:37

That’s where we kind of hit a banana peel with the last developer, but we’ve got that being created.

1:02:43

The second we get one, we’ll definitely share it with you.

1:02:48

All right, cool. I’m super excited. Listen, I mean, we did well with the ERTC. All of us did. You know, even a lot of you on the call, you know, our mindset, just to give you a little bit of a premise of where we’re at. Our mindset on this deal was a little bit of a gift to all of you that helped us do all that we’ve done so far. So we again, like Brian said, we opted out, you know, to show our commitment to our agents. We opted out payment on that to get you all continually paid. All right. Yeah, the other thing, the beauty of this is we just wanted to share the money. There’s going to be a lot of flow. I wish, I wish we could get more, but when I started doing the math to be able to get to five figures a month is really, really easy on this. You just, you just. It’s amazing how fast you stack, and that’s really what it is because it’s easy signups. The other thing is the instant payouts, guys. I You have an instant payout as your trigger.

1:04:06

Oh yeah, I keep getting hit by these IM guys wanting me to sell and promote this and that, and most of them are garbage.

1:04:13

I mean, I’m going to be honest with you right now.

1:04:15

I’ve been in internet marketing a long flipping time, but most of the stuff that people are putting out right now are complete garbage.

1:04:22

You’d be better off paying 20 bucks for ChatGBT Pro or something, and then maybe one or two others, and you don’t need most of the stuff those guys are trying to push. Doesn’t mean sometimes there’s not a winner. There is. There’s always a winner.

1:04:41

But majority of stuff right now is a lot of the product guys scrambling.

1:04:49

And the reason is they’re just looking to sell sizzle with no meat. This is all meat.

1:04:56

And we’re going to put some sizzle around it, but this is all meat, and that’s important because you know what happens. Sizzle. I’ll be honest with you. I can sell sizzle to my list and make an easy 40 or 50 grand any day of the week, but you know what? They get frustrated. They can’t win. I don’t want to make 50 grand at the cost of my list, well, and failing, right, and getting frustrated. And that’s the problem.

1:05:27

A lot of the offers out there, Syd, right, are. I don’t want to say they’re total garbage.

1:05:31

They’re just, they’re fluff.

1:05:33

They’re a lot of fluff.

1:05:35

We’ve definitely been pickier.

1:05:37

We’ve definitely been pickier this last year than we’ve ever been in our life.

1:05:42

Oh yeah, yeah, yeah, for sure.

1:05:45

No, you’re good on Red Team.

1:05:46

The bar’s been raised.

1:05:47

Any one of you, you guys don’t have to do anything.

1:05:50

I’m going to reach out to you via Vanessa to get you teed up in the beta program.

1:05:54

So I don’t, every one of you going to get the option that are live on this call. There was about 27 people on this call, so every one of you that were on this call are going to get the option.

1:06:06

The reason I tell you that is I actually need the testing, and not all of you, even if you opt in. I understand not all of you will end up doing stuff. It’s just kind of how it is.

1:06:19

It happens, and some of you might not kick for a month or two. That’s just a reality of how it works. But we’ll be back.

1:06:28

I’m going to keep kind of pushing the ball forward on the overall, the shell, the tracking, the pipeline tracking and stuff, so we can release that on time to a larger audience in September.

Here’s the transcript with the spaces between paragraphs removed and timestamps retained:

1:06:43

But we will start rolling out the beta with you guys. You’ll have access to the website where they sign up, etcetera, etcetera, and I will tell you the one negative, and just full honesty, right? Healthcare is quasi-regulated, right? So a lot of the things I want to put on a sales page and stuff, it’s not really compliant, if you know what I mean. So, there may be a pre-sales page and then the sign-up page, if you get what I’m saying.

1:07:20

Because we need to be very compliant on the actual sign-up page.

1:07:24

You can’t say things that are worded certain ways.

1:07:30

Because in my mind, I want to spell it out like it is.

1:07:34

I want to say it in English.

1:07:37

Under 40 bucks, unlimited use telehealth for you and your family.

1:07:40

But with the government, there’s a lot of rules around how you have to word and say things.

1:07:45

So we’re going to be more specific in that area.

1:07:49

But it’s nothing you didn’t deal with on the ERTC side, so I don’t think it’s a big deal.

1:07:53

But I’m just being honest with you. That’s been my one point of frustration.

1:07:56

Sometimes I feel like I’m banging my head against the compliance team on the other side.

1:08:00

But I get it, man. That’s their job. So I respect that.

1:08:05

So, sounds good. All right, Syd, I’m going to turn it over to you.

1:08:07

But man, I feel pretty good.

1:08:10

We’ll start rolling the beta out to you guys.

1:08:13

It’s going to be pretty easy.

1:08:14

We’re going to do like a “how to work the beta” video that Vanessa will run probably in a week.

1:08:22

And it’ll be different than when it goes live.

1:08:25

The process will be a little bit different than when it goes live, just because we’re playing with some front-end interfaces and stuff.

1:08:31

But she’ll do a little video and recording, and we’ll put it out to you guys.

1:08:34

The other thing I’m going to do is, and I’ll reach out to you, but for all of you that have been a member of the Forge since day one, we’ve been slow to get moving on this because candidly, I was getting a runaround from some of the developers.

1:08:52

We’re going to do a 60-day credit for all of you.

1:08:57

It was Syd’s idea.

1:08:58

He just said, “Look, man, I feel better about that.”

1:09:00

I agree. He and I talked about it.

1:09:03

So we’re going to do a credit for each of you of 60 days.

1:09:06

And the beauty of that is, it’s just the right thing to do.

1:09:15

It’s the right thing to do.

1:09:16

And we’re going to be on the right thing to do, y’all.

1:09:19

So we’re going to do that to you.

1:09:20

And you’ll get a message on how it’ll work.

1:09:22

And I let Vanessa handle that stuff.

1:09:24

But we’re going to roll it out really easily.

1:09:28

But the takeaway, though, is we’re getting ready to run.

1:09:32

This thing is active.

1:09:34

We’ve got. We were signing up businesses. You know, the core, the core team is signing up businesses. There are no active agents outside of the core team right now. You guys will be first, and you’ll have at least a four to six-week head start on anybody else, which will be kind of cool. Other than that, stay tuned for some material websites, stuff like that, and we’ll start rolling it out. But thank you everybody for being here. Syd, I’m going to turn it over to you, man. Yeah, everybody’s excited about the credit. It’s the right thing to do, so we had a discussion about it. Me and Brian came to a conclusion on that pretty fast and quick because I know we were, you know, originally planning on June 1st, and then it got pushed or whatever, and we didn’t, we couldn’t predict everything. But, you know, I can’t tell you how picky we’ve been and are being with anything, and our standards, all of our bars are higher, right? So, you know, it’s hard to get as excited about things we might have got excited about ten years ago, you know? But that’s what it is. So hey, listen. Wednesday, Wednesday, 11 a.m.

1:10:45

I’ll see you next week. Thank you so much. I appreciate it, and I hope, I hope today was pretty exciting because I’m excited. See ya.