0:03 What’s happening? It’s Wednesday, 11 a.m.  

0:09 How’s everybody doing? Good morning, Bertram. Good to see you. Let me know if my audio is okay. Let me know if you’re rocking and rolling and ready. What’s going on, Thomas? How you doing, sir?

0:34 Very nice. We got some people jumping in. We’re gonna talk a little bit, just a few minutes because I’ve kind of opened the worm of investing and a good many of you jumped in on some of it also.

0:55 So we’re going to talk for the first 10 or 15 minutes about that.

0:58 And then I want to talk, the cat’s out of the bag.

1:03 One of the products that Brian’s working on, I know he and Vanessa are in the background working on it, getting it all situated is telehealth.

1:10 He’s mentioned that to you all.

1:12 So I want to go ahead and start talking about how to get prepared for that scenario and situation.

1:17 I want us to talk about the ideal customers.

1:19 I want us to talk about how to, I want to talk about how I’m positioning myself and preparing myself, you know.

1:35 You know, I’m a, I was going to point out a lot of you probably don’t realize, I’m a lot like you guys, right?

1:41 You know, I mean, you know, Brian, and they have their own business. They do a lot of things, right?

1:46 And only when I’m needed, am I invited, right? And that’s cool. That’s the relationship we have.

1:52 But, you know, when I know things that are coming down the pipe, even like with ERTC and stuff, you know, I positioned and prepared myself accordingly.

2:03 Donald says Ethereum is going nuts. It is, isn’t it?

2:06 It’s a little weird to see Ethereum take off. It’s been really quiet this cycle.

2:12 It seems to me, I think Solana is dominating it, but it is starting to rear its little head up.

2:24 I don’t know if you can buy it in Schwab or not, but I know you can in Fidelity, I own a lot of Ethereum in Fidelity.

2:36 The only thing about buying Ethereum outside of like in Fidelity or in Schwab is you can’t stake it.

2:44 I have a bunch of it in Binance US when I’m able to stake it and I make like 4% on it.

2:50 It’s kind of nice.

2:53 Ethereum. Hey, Brian? What’s going on, buddy? All right, let’s see. I think he ran up on here with us. Let’s see. We’ll promote you. There you go with us. Can you hear me? Take care of some personal things this morning. I didn’t expect to see you on the call, it’s good to see you, man. Do you hear me now? What’s up, buddy? I hear you. Yeah. Yeah, I hear you fine. Okay. Okay. Good. I couldn’t tell. Sorry. I was getting a lag. Thanks for joining us, man. I know you had some personal stuff going on this morning. You guys, if you only knew it. Well, hey, how many people are here? All right. 37 people. All right. Here you go. Said this is what I look like. If you guys want to know about dedication today, this is dedication. Here we go. Is it showing? What did you say to Rebecca for her to hit you like that?

4:23 Right? It’s insane, you guys. I mean, I’m gonna turn the camera back off, but, uh, let’s see this is my eye. I’m swollen up, and, yeah, it’s pretty crazy it’s only a week only a week so we’ll see what happens. Anyway, I didn’t mean to interrupt you.

4:55 Where are we right now?

4:56 Yeah, so I was, you know, I’ve kind of already let the cat out of the bag on some of the positions that I’m in, you know, I am personally investing in, and I know a bunch of people reach out to me for links.

5:07 And we were talking a little bit about how Ethereum is starting to get a little frisky, even though everything that I’ve seen this cycle, Solana has been kind of the dominant platform.

5:20 I inherited it a little bit, for sure.

5:23 Yep, and one person was talking about how they’re buying it in their Schwab account, but I was just mentioning the difference between owning, and I have some in the Fidelity also, right?

5:37 I bought all in with Fidelity, and I know you did too, Brian.

5:43 But the only difference is not having it on an exchange, you’re not able to stake it.

5:48 It is kind of nice to stake.

5:50 However, you got to be careful because when you do stake a crypto, it locks it up sometimes for, you know, three days to three weeks, sometimes up to 30 days.

6:00 And, you know, when it’s locked up like that, you’re not able to exit the position.

6:06 Ideally, in a lot of cases.

6:08 Now, saying that I think Ethereum, Solana, Bitcoin, I think those are holds.

6:14 Personally, that’s, you know, I don’t know that I’m ever going to even try and peg the top this cycle.

6:24 It’s just hard to do, you know what I mean?

6:27 But I do think in the next three to six months, we’re probably going to see Bitcoin top out.

6:32 And what’s cool, and if you watch, and I showed everybody CoinMarketCap where you could watch this, when you watch Bitcoin start losing its dominance, that’s when you’re going to start seeing a lot of the money run into the alts.

6:45 Now which alts we don’t 100% know but I like American US-based alts just from what I’ve heard politically and in the news. I feel like those are going to be the ones to leverage your bet on.

7:01 I will remove staking at that point on a lot of my positions only so I can exit because I do plan to exit 100% of my memes and a good bit of my alts in the next 12 months because we’ll go into what’s called the crypto winner and when it goes into a crypto winner this is my prediction this is not advice this is what I feel will be the focus I think you will see certain AI plays like QTS or quantum computing plays I think you’re gonna see them be the star of the show and my intentions are is to in my trading account, right, is to move out of some of my crypto mining positions, and my micro strategies and stuff like that.

7:49 And I’ll start slowly transferring them into AI plays, trying to predict the top of crypto, which none of us ever will, we’d all be billionaires, we could do that.

7:59 But, you know, all with healthy profits, I plan on moving more into AI for the next two to three years, because I think that’s what we’re going to see a lot of growth during the crypto winter.

8:11 All right.

8:12 I love it, Syd.

8:13 Hey, who do I see on this call?

8:18 My favorite AI played QBTS, just so everybody knows.

8:20 QBTS.

8:21 I’m big on that one, dude.

8:23 Yeah.

8:24 I’m up 290% right now on that, boy.

8:28 Hey, a quick shout-out, Syd.

8:30 I see Steve Brant’s on the call, and I’m pretty sure Facebook told you and admitted it was your birthday, Steve.

8:36 So happy birthday to you, assuming it’s not, assuming that’s true.

8:42 Let’s see.

8:44 All right.

8:46 I don’t know if he’s really here.

8:48 I thought it was Steve.

8:49 Maybe I’m wrong.

8:53 Yeah, but Syd, to your point about wallets, I’m never gonna buy my crypto and Fidelity, but for some people, it may make sense.

9:00 I don’t think it makes sense personally, but yeah, well, so the only positive are, you know, the only reason why I would recommend fidelity and or you know Robin Hood even is just because of the simplicity of it.

9:20 Some people get overwhelmed with the fear that they’re going to lose their 10-word phrase and burn all their crypto or get mine before.

9:29 I mean for sure. Yeah. Right. So somewhere like Fidelity or somewhere like Robinhood for a beginner is a simple, easy place to get a piece of the action without taking all the learning curve of the risk.

9:47 Yep. For sure. The only problem is obviously then you don’t really control your crypto. They own it. You don’t own it. You’re just you have no real ownership or control.

9:56 They can write and do whatever they want to you any time.

9:59 So that’s anyway a story for another day Of course, but uh, not a hundred percent a hundred percent Yeah, I know and I know you agree. I just yeah any of those.

10:08 Hey, so I want to shamefully admit I’m up 24% and **** coin.

10:15 Oh my god, I can’t stand the name of that. I think it’s horrible that I wouldn’t be ashamed if that was like one of the biggest runners this cycle but I was just looking at the fundamentals of it and the growth and the support of it and I didn’t put in a lot.

10:30 Listen, when I say a lot of under a thousand dollars, but I’m like, I showed my buddy today.

10:36 I’m like, dude, I’m ashamed to admit that I’m even in this, but yeah.

10:42 But you will also admit that it’s a complete gamble and your chance of losing all of it is probably high really.

10:48 I mean, when you bought it, you had no idea.

10:51 I mean, and that’s the only trend in that one, right?

10:56 Yeah, I was just growing. Like, listen, it started out at fractions of a penny.

11:01 It’s already over a dollar. Sure.

11:03 I mean, it’s done what those couldn’t do.

11:07 It’s done what, you know, she, but you know, couldn’t know what’s the mark.

11:10 What’s the market cap on that one?

11:12 Well, obviously, it’s a much smaller market cap.

11:14 And that’s why, you know, yeah.

11:18 You know, memes are 1000% gamble risk, you know, you know, it’s hard for me to ever tell anybody to go all in on a meme you’re really, you know, especially at our age, I know everybody’s age on the call, they’re we’re all similar age.

11:35 It’s just, it’s too risky at this point.

11:40 You know, saying that as you see Bitcoin dominance, start to turn, you’ll see everything going and then ultimately everything will go into memes and we will see some memes, not all memes, but some memes do 100X at that point.

11:55 And, you know, unfortunately, but fortunately, it might be something like Fartcoin that does 100X.

12:02 So.

12:02 I don’t care what the name is.

12:04 The problem is, you know, do you put $500 or $5,000?

12:09 You can’t put 5,000 on enough.

12:13 My comfortability, like whenever I, you know, all right let me just kind of test the waters on this throw. That’s where I’m comfortable. Listen, you can throw 100. If it wins, it doesn’t matter how much money you throw in. Do I think anybody should be, you know, if you got millions in the banks you might throw 5, 000 at it? Personally, my risk tolerance is four or five hundred bucks. Always under a thousand on anything that I’m kind of testing. Interesting, man, yeah. Same thing with that circle, you know, Robin Hood’s IPO, and now they offered me that circle IPO or whatnot.

12:50 Yeah, that would have been a great one to grab, right?

12:53 I grabbed one share at 31 bucks and it ran up to 130 bucks in two days.

12:57 Why do you grab five hundred dollars on that one?

13:01 Because I completely did not understand exactly what it was doing.

13:04 I’ve never seen Robin Hood do that before.

13:07 And I was just being conservative that day.

13:11 I was no good for you.

13:13 You know, it was a red day and I didn’t want to, you know, it’s funny how the market makes you feel.

13:18 You know, I wish I would have bought hundreds of shares of it, but I didn’t.

13:22 But I know now the next time Robinhood offers an IPO like that because of, you know, they got the traffic man.

13:31 You know what I mean?

13:33 They get the traffic anytime Robinhood says anything on their platform.

13:36 They’ve got the eyeballs.

13:38 They’ve got the numbers.

13:40 So, you know, I might take a little bit more risk on the next one.

13:45 No, I love it. Well, listen, we got it. We told you that today we would talk some about R &D and the right client.

13:53 So you got a really brief presentation and then we can kind of hit all things and we can go back to crypto.

13:59 We can talk. We talk quantum. We can talk about anything you guys want, of course.

14:03 but we committed to doing this for you guys.

14:07 We haven’t done that with any other agents or anyone else.

14:11 So we put together very brief presentations, 10, 12 slides, I think.

14:17 As we get ready to introduce, I’ll make sure that you guys are absolutely first before anybody else.

14:27 R &D, we’re gonna, it’s not gonna come out at URTC Express.

14:31 It’ll come out of our parent company.

14:35 and we’ll give you some basics though right now.

14:39 And then we’ll talk, we’ll do some Q &A too.

14:43 So all it is is federal tax incentives for businesses, not around COVID, but around businesses that are doing research and development, right?

14:51 It has to happen in America.

14:54 It’s been around originally for over 40 years.

14:56 They made it permanent in 2015.

14:59 Trump’s big, beautiful bill is gonna change it a little bit for the better if it passes the Senate.

15:07 But it’s great for these companies because it’s a dollar-for-dollar tax reduction of their federal taxes. So that’s what the R&D tax credit is, right? What else?

15:19 So how does it work? It’s gonna be very similar.

15:24 We’re gonna identify, I say we, but the team would identify qualifying R &D activities.

15:31 They’ll calculate the expenses, wages, supplies, contract research, everything related, and the costs related to that.

15:39 And then we’re able to compute a credit on their return, their federal and state tax returns.

15:45 And the IRS does require documentation.

15:48 So we’re gonna document that.

15:52 They don’t fight this kind of stuff the way we’ve been fighting with ERTC, though, guys.

15:58 There’s a four-part test, and I don’t want to go deep on any of this stuff right now, but I just want to give you some of the basics.

16:06 It has to meet this four-part test.

16:10 So the word R &D, by default, needs to be technological in some way.

16:16 It can involve experimenting and evaluating alternatives.

16:20 It can involve eliminating uncertainty and solving a challenge.

16:26 It can be a new use like a new one like SIDS inventing quantum computing or SID tweaking how crypto works, right? That would work.

16:36 Improve performance of something that would work.

16:39 Or how reliable it is. Or the quality, that would work, right? So there are lots of qualifiers.

16:46 So companies that do stuff like this, they design, develop products, software, processes, formulas. Crypto is a great example to Syd’s point this morning.

16:58 If they have engineers, programmers, scientists, and technical types, those are winners. They have a tracking system.

17:06 They have a GitHub, a project tracking system, and internal docs. They have to be profitable.

17:13 If they’re pre-revenue, they have to be less than five years old.

17:16 So in general, I look for profitable.

17:18 And I also look for people that are spending 500 ,000 in wages, might be two to five employees at most, that do this kind of stuff.

17:26 So it’s not very many, right?

17:29 These are just some basics for you, just some basics.

17:33 So you’re thinking, God, Brian, am I only targeting software companies?

17:36 Not exactly.

17:39 Manufacturing is gonna be the one where most of you guys do best.

17:43 I can tell you already based on ERTC analysis.

17:49 architecture, engineering firms, we had a decent amount of engineering firms, guys.

17:55 Consumer products, anybody that did the kind of work that I just talked about, medical device, aerospace, now I don’t expect that you’re going to be signing up for Boeing.

18:03 I don’t expect you’ll sign up for Microsoft, right?

18:05 It’s not going to happen.

18:07 I wouldn’t expect it.

18:08 There’s not an employee limit on this, right?

18:11 None.

18:11 No limits.

18:12 No caps.

18:14 Recurring, right?

18:15 Recurring guys that can get it every year you get a client once you get paid by him in perpetuity What else?

18:23 Who do you really want to avoid? And we can come back on talking to who to go after. But who do you want to avoid?

18:30 Restaurants are ERTC’s number one group.

18:33 Nope Anybody, you know retailer distributor a service provider like a law firm or an accounting firm a real estate firm a nonprofit a wealth firm anybody that that really is doing a service or is B to C in some kind of way like a restaurant those aren’t gonna be good like a shop a store those are not gonna be good a coffee place not good right what else I mean the goal is most it’s very complex arguably it’s much more complex than ERTC and ERTC was fairly complex.

19:13 They want to maximize why a client would pay a third party because a lot of these clients have an accounting team.

19:18 They want to maximize their credits and stay compliant. It’s a lot of rules.

19:23 And I’ve had to bring on different accountants for this.

19:26 Because most accountants have zero familiarity with this you think they didn’t know your TC will guess the same thing here.

19:34 They want to reduce their tax liability. You know, we all do right.

19:37 And we’re going to talk about that on other calls, but reducing your taxes is attractive to not only people like us but businesses.

19:44 And they want the documentation and audit protection that comes with having a third party.

19:52 Very, very, very real.

19:55 Here are some examples.

19:58 Software firm, 350,000 in credit.

20:01 They were a SaaS company.

20:03 They’re gonna get that credit arguably every year.

20:06 The amount may vary, but they’re going to get that credit every year.

20:10 Medical device manufacturers, $600,000. So you see, these aren’t $40,000. They’re not small.

20:18 Machine shop. Think about a machine shop that, I don’t know, does custom dye injection molding.

20:27 Lots of those out there. Engineering firms. There’s a lot of those.

20:33 We probably did 20 or 30 engineering firms like this.

20:36 We had a ton of engineering firms.

20:38 We really did.

20:41 Yep, there’ll be a separate one, I’m just teasing it out to you guys.

20:44 I’m gonna share stuff with you guys before everybody else.

20:47 And you can help me make content better and we’ll treat you guys differently and better.

20:52 We’ll elevate you.

20:53 But yeah, you’ll have a website.

20:55 It’ll be very polished.

20:58 It’s a very slick site.

21:01 More than likely the FinTitan name is where we’ll sit.

21:06 And you’ll have the same concept of lead generation on the front end where you can kind of generate the client very very similar in respect, you know, but at the end of the day the process is a little bit different.

21:21 Your role is going to be primarily on the lead generation but you’re probably going to be able to help us depending on your relationship in other steps like maintaining communication and ongoing uh, you know, engaging with the customer, we’re going to figure the best way to use the agents.

21:39 Um, I can tell you that right now, a lot of the agents at ERTC,, they haven’t done a good job.

21:46 Um, and I don’t mean that negatively to any one person, but they, they shot out some emails, they didn’t really help us get docs.

21:54 They didn’t help us do anything.

21:56 It was almost like there were a couple that Syd caught actually, they were literally just typing in names out of a, out of a phone book.

22:03 Syd, do you remember that one guy you called out who had typed in 300 names over a weekend?

22:06 You’re like no way it’s deals and now there’ll be a way for you guys to play a meaningful role and And it’ll be it’ll be nice because this is a recurring commission that you’ll be able to stack Which is one of the points of what we’re doing in the group is being able to stack these these fees and commissions year after year We’ve got a good team.

22:31 I’ve been able to hire some people away from renowned players in the industry, and we’ve, in essence, been able to learn on the four years of ERC on systems and processes, and then I was able to fill the gaps in with some new talent that I needed to make it better.

22:52 I think one thing important to point out is if you did sign up any ERTC client that would fall within these parameters.

23:01 Not that you haven’t, but you definitely should be establishing that relationship with them to let them know that we’re not stopping with just ERTC, especially if they got their money quickly and easily and fast, they’re already raving fans.

23:14 Well, even if it didn’t come quick or fast, as long as it came, many of them, most people realized the boogeyman wasn’t us, it was the IRS guys.

23:24 I mean, it wasn’t you, it wasn’t Syd and Brian, and you know.

23:28 I mean, nothing’s ever perfect, but I’ll tell you what, when they change the law five times while the program’s in flight, ****, they’re even trying to retro it right now, right?

23:37 When all those kinds of things happen and the government makes up stories about that everybody’s a bad actor, yet mom and pop restaurants, flower shops, et cetera, just want to get paid.

23:50 They don’t care about the bad actors.

23:51 So, super important to understand that.

23:56 Well, but that’s your low-hanging fruit.

23:59 Yeah, 100%.

24:00 If you signed up, if you signed up for deals, Syd, you’re right.

24:03 If you signed up for these kinds of deals, any of them.

24:08 And I know a bunch of people on the call here had insurance.

24:12 I mean, excuse me, engineering firms.

24:14 Yep, and manufacturing.

24:16 I would say manufacturing was one of the better niches revenue-wise for the company and the agents.

24:24 It generated large fees.

24:25 Engineering firms also generated large fees.

24:30 What else can I tell you?

24:34 Hang on, I’ll cheat you guys.

24:36 Let me go look at something real fast in case any of you are on the list.

24:45 I see there are about 40 people already with commissions again.

24:49 I’m just looking to see if any of you guys are on there.

24:52 If so, I’ll tell ya, we’ll cheat, right?

25:00 Reggie Marshall, I see you, man.

25:02 You got a deal, looks like that’s gonna be paid out here.

25:05 Reggie, Top West Tower, looks like that one’s gonna pay out to you.

25:10 And let me see if anybody else.

25:15 We have a lot of agents, so it doesn’t always overlap.

25:18 I’m surprised there’s no Steve Brandt.

25:20 Steve and Kendall, man, you two have been…

25:22 Oh, Kendall, yep.

25:24 Kendall, you got a couple. As I said, it looks like you got four or five deals. So, Kendall Hendricks as well. So, good for him. And anybody else? Oh, you already got the email, Reggie. Okay, good. That’s good. Yeah, I wasn’t, I wasn’t aware of that. And one of the Brian’s. Oh, Brian, wait. Oh, Brian Holleran. I see you here. Looks like you have an auto paint company. Auto paint specialist.

25:56 You’re gonna have a deal as well, Brian, that pays out.

25:59 So I just figured I’d give you a heads up in case they didn’t, but it sounds like the team, Jaleesa is usually on it, you guys.

26:05 She really does a good job trying to make sure that people get paid in a timely manner, and that’s important, right?

26:15 But if you think about these industries, right, what’s your strategy? What should your strategy be now, right?

26:26 So, think about it.

26:30 I’d identify any SaaS tech company, manufacturing, and engineering firm first. I would look at those. These are going to be your low-hanging fruit.

26:47 Sydney, when we used to do active prospecting, we would always try to make a 40- or 50-person list to target and go after, and then we would just circle them and squeeze them until we got some deals.

27:00 I would do those kinds of things right now.

27:03 I would do it as Syd said, then check Google ChatDBT, right, for possible players in your area.

27:25 You start doing a little bit of homework.

27:28 You can go ahead and grab a domain name if you want, whatever kind of name you want.

27:34 And you guys can be ahead of some of the other people for sure.

27:43 There’s a small group on here we haven’t really promoted this, the membership to that many people yet and we’re gonna we’re gonna change that shortly, but you guys are definitely ahead of like everybody.

27:57 But the beauty of this is it fits our model.

28:00 Look, we’re going to have, I saw thousands of people make money in ERC with accounting and I remember vividly the day I told Syd that if we get 30 or 40 people, I’d eat my shoe.

28:12 I said I bet it’s even less than that. They wanted to work on accounting because I knew it would be boring.

28:18 And I guess I have to eat my shoes at some point. But this is the same thing.

28:24 This doesn’t seem cool.

28:26 Like in the world of everybody talking about AI, what most of these internet marketers fail to realize is that selling marketing and AI to other marketers is hard.

28:37 Selling a solution like this to a business that it aligns with is a lot easier.

28:44 So every business has a problem with do they all do right? Everybody wants help.

28:49 These are complex tax credits.

28:51 We saw it with ERC.

28:54 Lots of big clients used us for ERC or even competitors.

28:58 Why?

28:59 Because they didn’t wanna do that in-house.

29:00 They wanna have that third-party protection.

29:05 I mean, it’s important.

29:06 So I would focus on this in the short term and build out a little target list, grab a domain name.

29:13 I am running another internal test with a three-person sales team.

29:19 I’m testing the model on as we pass leads to the closers to the real expert sales guys because this is going to be something that’s closed by. If you remember the account executive model we had at ERTC it’s the same thing here except it’s specialized. I took two of the ones we had before and they’re getting trained up but most of the people that are going to be selling this internally for us are new and they’ve done it before they’re new to the company. So, you’ll end up building a little bit of knowledge.

29:53 I already see a good question from Reggie and a few others on here about this.

29:59 It’s a good one, and I think this is a great example.

30:03 I was talking to Matt Basak, I think, a few weeks ago, and I was telling him that the amount of money that the agent base, let’s call you guys affiliates, the of money you made as an entity versus the amount of money you make selling marketing to some small business, it’s not even close.

30:25 I’ve seen it for years and years, and I appreciate all the guys that aren’t willing to pivot, but if I thought you would make more money selling SEO to an automotive store or a lawyer or a dentist in your town, I would continue to do that, right?

30:43 I’ve done that and I’ve been successful and I even sold my company. But guess what?

30:48 The world’s changed, right? Now, could you sell AI to those guys? I think so.

30:54 But I think you’re going to be in the same position that many of you were selling marketing services.

30:59 It’s hard because they’re buying things they don’t understand.

31:03 And some will buy it because they just like cool things, but most will avoid it. So what’s cool about this is Syd’s right. Every business wants money.

31:13 And you know by cutting their tax obligation by 20%, 40%. That’s a massive amount of money so these are going to be lucrative. They’re going to be easier to sell. It’s just more real so you have to think the IRS is a partner that takes 30 to 40 percent of every company’s revenue that never swings a hammer right, never never shows up on time, never holds a meeting, never goes out and gets leads. They do nothing, right?

31:45 Yeah.

31:46 Yeah, well said.

31:47 Let me answer some questions.

31:51 So, Brian Wade asked if we were going to have a website.

31:53 So, yes, Brian.

31:55 We’ll generate it off the main site, and you’ll have…

31:58 It’ll be the same concept, because we got that dialed in pretty good, and there’ll be a lead generation form that’ll target back and map to you.

32:08 Reggie, don’t let me go in on, like, specifics, but yes, There is an 80% rule.

32:14 There’s a lot of nuances, right?

32:16 And we’ll spend time and go deep on those things, but Reggie, you’re right.

32:21 Domain name-wise, I’ll leave it up to the group.

32:25 Thomas asked a good question, Syd, about domain names.

32:28 And listen, think of the names you use for ERTC.

32:31 Did the name really matter?

32:33 I don’t know, but I think what you’re going to have is a name that connects back to the company.

32:43 And I think that it’s gonna be stronger because the company as a whole will have expertise versus you as a one-off consultant.

32:54 What else?

32:54 Guy said, yeah, and I agree, Guy Bergstrom for sure.

32:57 He just said, look, I like ongoing client relationships as an agent.

33:01 And Guy does a good job in this.

33:03 Sean V does a good job.

33:05 Steve Brantz does a good job.

33:06 Like, I’m just thinking of the ones I’ve bumped into.

33:09 But there are lots of people who honestly don’t do a good job.

33:12 And I wanna help those people do better.

33:15 Like, it’s not punitive.

33:17 I wanna help those people.

33:18 Because guess what?

33:20 When clients decide to pay or not pay, guys’ clients are gonna pay.

33:26 Sean V’s clients are gonna pay.

33:27 Steve’s clients are gonna pay, right?

33:30 Very important.

33:31 Otherwise, we have to become a collections company.

33:34 And we are doing training at two on the ERC side.

33:38 And there’ll be a bunch of updates.

33:39 It won’t all be fun and rainbows, but it’ll be honest and it’ll be good updates for everybody I’ll make sure you guys any of you that are members get a copy of it, Or you can join us live on there Yeah, and I agree with Brian talked about how he was happy when the bad actors got called out that stopped a lot Of the advertising.

34:00 Yeah, a hundred percent it did Reggie Reggie tell me what you mean. Should I follow up with drywall or let the 72-hour play out?

34:12 I’m not in the loop Reggie.

34:14 Let me know what you’re asking and I’m happy to Yeah, the decision Reggie’s also asking about the decision makers on R &D in general Depending on the company size.

34:27 It’s either an owner Just like on ERC when they’re smaller if the company gets larger It’s somebody over finance or accounting It’s one of the two, very similar, it’s the same as the ERTC was.

34:44 The name of the tax program is the R &D tax credit, Thomas.

34:47 No constraints on large companies, so you cannot be too big in this case.

34:56 But yeah, like I would do some of this right here, right now, and just start getting ready.

35:08 Identify them.

35:11 This is probably a great list to start.

35:18 Now, look, if you happen to live in California, you’d probably spend all your time on SaaS and tech.

35:25 And I’d throw crypto on.

35:28 If there are crypto companies, same thing.

35:30 Crypto would count.

35:31 Now, what’s important, though, for all these things, like I’m guilty of this, a lot of my development happens offshore.

35:38 It’s just because I couldn’t afford it early on to do it in the U.S., right?

35:43 At least I told myself that.

35:46 But this credit is only going to be valid for the onshore expenses, not offshore.

35:53 If you do your work in Ireland India or the Philippines, that’s not going to help you.

35:59 And I don’t think that’s the case for most clients, though, truthfully.

36:04 How long has the R &D tax credit been in existence, right?

36:07 Just over 40, Syd.

36:08 I wanna say it was, I had a slide, it was like the 80s, and here it is 81.

36:16 So this thing’s proven, 44 years now.

36:19 And it was made permanent about a decade ago.

36:23 And it’s changing for the better if this new bill from President Trump’s put forward passes, it’s to pass the Senate.

36:33 But who knows?

36:34 a lot more solid foundation than even ERTC.

36:39 Oh yeah, this is at the cornerstone of everything Democrat and Republican leadership wants, right?

36:45 They want companies investing in America, doing the work in America.

36:50 I mean, so if you think about it, they’re just, they’re incenting you for that, that’s all.

36:57 So I can only imagine people like Elon Musk with SpaceX or Tesla, they’re probably making the majority of or profit off of stuff like this.

37:06 Dude, I can only imagine, yeah.

37:08 Could you, it’d be fascinating.

37:12 Yeah, I don’t have a feel for that.

37:16 And obviously, those are fascinating, but probably not our ideal focus, you know, truthfully.

37:23 But I do think it would be awesome to know.

37:37 All right, I’m just reading the comments.

37:41 Yeah, private-public partnership, yeah.

37:43 I mean, it is a good example.

37:44 I mean, this is a great example, but this program you guys is gonna be one that most people will not do Because it doesn’t sound easy, but I promise you the same effort we did in ERTC will yield trees that bear money every year and We’ll just stack it up And it’s very niche you got companies like AEP, but you also have companies like Alliant Group in Houston.

38:17 They’d gotten into a bunch of trouble with the FBI, of all things, but they’re a big player in R&D.

38:25 But you have a lot of niche companies, so there’s no dominant player really, which allows us to be very competitive and we can go after this. We bring in expertise, we’ve got CPAs, we’ve got experts at R &D.

38:39 We’ve even got sales experts that I’ve been able to hire at R &D, including big-time experience at another player, building the business, and stuff.

38:51 So this is going to be great because you look left and right, you see a lot of competition selling most products.

38:58 You’re not going to have that competition here.

39:00 And I think that’s important.

39:02 I think we all like to sell where the other guy isn’t.

39:05 It just makes it easy, right?

39:08 Yeah, it’s one payout a year.

39:10 Yeah, it’s not monthly.

39:11 Very good question from Reggie.

39:14 Yeah, and you’re not going to see national advertising blanketing the airwaves the way we saw it.

39:20 Good point, Brian, with the ERC.

39:22 You’re not going to see that kind of stuff.

39:24 You’re going to laser focus in.

39:26 You’re going to use AI.

39:27 You’re going to use Google.

39:28 You’re going to use your brains, and you’re going to laser focus in.

39:32 You’re going to identify clients.

39:33 You’re gonna use typical marketing to get them to get them to the table and then we’ll pass them over and we’ll let the team Like right now I’m using the SDR BDR model.

39:44 I have like a lower-level guy that tees it up and they would follow up with your leads tee it up for the senior, the senior accounting Salesperson who kind of understands the program in depth and knows how to bring that deal home.

40:02 So that’ll be, you know, the cycle.

40:04 So for us on the front end, we’ll generate that business.

40:07 We’ll pass it over to the initial team that’s gonna follow up.

40:11 Because even when you send in a deal, a lead, you guys see this.

40:15 A lot of times they don’t wanna, they don’t really wanna talk to anybody.

40:18 They were interested, kinda, but not really.

40:23 So, we’ve gotten the model baked in. We’ve had four years and millions and millions of phone calls to practice, and so we’re going to be able to take that honed experience plus the systems that have been honed and do a lot better. I’m really excited about that.

40:40 Yeah, the commission is going to be a percentage of the fee we charge, and I can’t really give those out yet because there’s a lot of conversation.

40:46 and we’re trying to figure out the right model.

40:52 So if the client’s getting $500,000 and our fee is 20%, your commission would be a percentage of the 100K.

41:00 Does that make sense, Thomas?

41:06 Yeah, there’s no upfront cost to the customer, Donald.

41:10 Good question.

41:14 You know, Steve, I probably will, I haven’t now.

41:18 Steve asked a good question.

41:19 And he just said, is the team looking through current ERTC deals that already may or may not fit the bill?

41:25 You know, we’ve been dabbling in this for a year.

41:28 And we haven’t really, because we’ve primarily been in the business of the ERTC credit.

41:35 The reason why I didn’t want to go into SETC is, I knew it was going to go the way it did.

41:39 And two, we were spending cycles on this, and we only had so much bandwidth.

41:44 And this is just a better, more sustainable model where we’re going to make real money.

41:53 It’s not going to be as good as, let me be real clear about one thing, percentages and money aside, we’re not going to make the same amount of money as we made in ERTC.

42:02 But I want to be really clear.

42:05 I don’t really think there are very many things out there at all that can do that.

42:09 It’s almost impossible to replicate that.

42:12 It was like, what’s the phrase, Syd?

42:15 like a once-in-a-lifetime play.

42:20 And that’s why you heard Syd call after call after call.

42:24 He’s been there in the trenches for 30 years telling you, don’t miss this, don’t miss this.

42:30 And I can’t tell you how many times, for every guy like Steve Brantz here or others that really went all in, Steve, I just have your name up on the screen, for every guy like that, there are lots of guys that got a great deal and they said, hey, let’s just wait and watch.

42:48 I mean, Syd, you remember all those calls you had and you would call me?

42:51 There are a lot of those.

42:52 That one guy, the one guy that was in the RV stuff that we did some stuff with, he hit me back and he was like, man, I really dropped the ball on that.

42:59 He did one deal and sat down and waited and watched and waited to get the money and then never did anything with it.

43:06 Exactly.

43:08 A lot of those men.

43:09 And Brian said, so just to be clear, we’ll really be on the lead gen front end as a finder.

43:14 and you have specialists that are the closers.

43:16 Yeah, exactly, Brian.

43:19 And, you know, in time, if some of you are really working hand-in-hand and really gravitating to this, I have a lot of control.

43:27 I can change the relationship with how you engage with our, we’ll call them account exec, and, you know, what role you guys have.

43:37 I expect there to be less people.

43:39 I’m not gonna have 25,000 agents for this.

43:43 It’s going to be smaller. I suspect we’ll have, I don’t know, 300 to 3,000, somewhere in that, that, that size kind of group.

43:52 And out of that, you figure 20, 25% of those will be doing deals.

43:57 So, even if we have a thousand people, there’ll be about 200 people really doing deals.

44:02 That’s what we’ll see. I am sure now.

44:06 But you should be one of those people because it’s very realistic to stack a multiple six-figure income a year with this that pays you even after the client, even after you’ve stopped.

44:18 Let’s say you’ve decided to golf four days a week and see your grandkids on Fridays, you’re going to be able to get paid in that whole recurring model, which is so, so important.

44:28 And I’ve tried through the ups and downs of ERC.

44:33 The one thing I did is I never missed a commission payment once, even when we had no money, even when we were at our wit’s end.

44:39 I knew the most important thing was you gotta pay the affiliates, right?

44:43 I’ve always known that Syd knows that.

44:45 And we’re gonna carry that mantra because that’s important, right?

44:48 People need to get paid.

44:50 And you guys have seen right now, I’ve been breaking all our rules on paying people, but I’m gonna go back to the twice-a-month model just because I know I’m running the team rag on the back end here.

45:01 I tell you what though, we’re gonna be seeing 100 to 200 people at a time getting paid when I go back to twice a month. It’s gonna be insane. But that’s okay. It’s fine.

45:15 Yeah, you don’t have to be in the U.S. Good question. You could be like Bjorn and Paul.

45:19 They’re not on a call with us right now, but they’re in the Netherlands and you could be there as well, you could be, you could be in Sweden like Johann is.

45:27 Yeah, he’s Sweden, right, Syd?

45:29 Yeah.

45:30 It doesn’t matter where you are.

45:33 Heck, I have a few good employees in Latin America now.

45:36 They’re in Medellin, Colombia.

45:39 I have a few good people in Peru and Costa Rica.

45:42 You could be anywhere you wanna be, doesn’t matter.

45:45 It’s one of the beauties of what we’re doing.

45:48 My argument to all of you is this, By focusing, I’m in this little mastermind group with Jeff Hershey and a few guys.

45:55 And it’s a small group with mostly young marketers who are there.

46:00 And I was on the call yesterday and they were all talking about some new offer and product.

46:04 And I just told them, and I meant this.

46:06 I said, guys, I like what you’re doing, but let me share.

46:10 I was trying to share with them how much more successful their clients would be if they proved their model further.

46:18 you know instead of idea sell it which is what a lot of these people do and Jeff agreed because Jeff’s good at proving the model out he does a really good job at that but some of the younger ones are like oh I got a great idea let me build it as a course and sell it and I’m like I’m talking about going B to C the way we did here the average member does pretty good at this compared to the selling the the marketing so the service to the business tends to work better than a vapor service.

46:50 Even though marketing isn’t vapor, a lot of clients see it as vapor.

46:54 So it’s important that you kind of get that.

46:59 People see marketing as an expense.

47:02 Marketing a lot of clients see it as an expense, right?

47:04 Whether that’s real or not, it doesn’t matter if it’s fair, that’s just what they see.

47:08 Yeah, they see it as straight off the bottom line.

47:12 Yep, so when you get, like Syd, when we used to sell car dealers 5, 10, 12,000 a month, the challenge was shifting them from seeing it as an expense to a way to increase the number of vehicles being sold every month.

47:25 That was the goal, right, to let them see that this 10,000 means higher PVR or 18 more units a month.

47:32 And if you can’t do that, they’re not going to buy or they’re not going to stick.

47:37 Yeah.

47:37 Fortunately, in a lot of the automotive GM schools, they teach you that 10% of your gross profit needs to be spent on advertising.

47:45 So some guys, you know, we’re staring at 150 grand, 200 grand budgets and we’re just trying to find ways to spend it.

47:53 But yeah, a lot of, but you know, a lot of GMs did kind of think, you know, if I netted 400,000 this month, I could have netted 500,000 if I wouldn’t have spent any money in advertising.

48:07 Yeah, no fact, fact on that.

48:13 All right, what else do you guys have, what, Syd, what else do we have?

48:21 Let’s see.

48:23 I’m just looking at the questions.

48:25 My biggest takeaway, somebody says, what should I do right now?

48:27 I would get that list.

48:29 I would do this like, I would do this over the next two to three weeks.

48:33 I would get the list together, and I would dial it in, you don’t have to be fancy, you can write it on pieces of paper, put it on an Excel spreadsheet, a Word doc, whatever, I would tee this up.

48:46 This is what I would do right now.

48:48 I would be thinking of a name right now.

48:51 Those are what I would do.

48:57 Syd, what else is that?

49:00 Well, ironically, one thing that I mentioned in the beginning I was gonna talk about, and I don’t wanna confuse this call.

49:05 No, no, here, let me make you- So one thing, a lot of people might be thinking, all right, what about some of them, what about some of the companies that aren’t into R &D, right?

49:23 And we let the cat out of the bag a bit with telehealth, Brian, but.

49:29 Oh yeah, yeah, sure.

49:30 Yeah, yeah, so I mean, you’re gonna have, you’re gonna have something for every single one of your clients.

49:36 We pointed out today what clients you need to focus towards the R &D, but we’re also gonna have something for you to deliver to any of your other clients that maybe didn’t qualify for R &D, you’re still gonna have something for them.

49:51 Just wanted to point out, Brian, why did your brother sell his?

49:59 Said I just lost you, you said why did my brother sell, what was he talking about?

50:02 The AC company.

50:03 I lost you for a second, did you say why did Sean sell the AC company?

50:06 Did he sell it recently?

50:07 Yep. Yep.

50:08 He wasn’t able to compete, wasn’t able to get enough right employees and his co-employees are a major, I’m the board.

50:25 We suffered because we headed to Tampa.

50:31 I have an owner that talked to me about it right now.

50:35 They complained about one, of his employees paying too much taxes. Right. And that’s why I know ERTC was a very rare opportunity for us.

50:48 But to be honest, I’m more excited now than I was three years ago. Let me tell you why.

50:53 Because we’re about to deliver the right message to the right people that we’ve already established a relationship with with the right products. Right.

51:02 Right now we’re about to show you a way with telehealth where we’re gonna be able to give people that maybe smaller companies like independent car dealers, you know, **** shops, gun stores, smaller companies that maybe did ERTC with you, but restaurants, they’re not able to hire the right staff because they’re not able to pay as much as they would like, but also because they can’t offer super cool benefits as major corporations do.

51:32 We’re about to show you a way where you can walk into any one of those companies and for very little money offer a benefit.

51:41 So some so to speak added Benefits to their package to win hiring that allow them to hire better people. We’re gonna solve that problem when there’s a problem. You offer the solution to the problem. You don’t have to be a salesperson, right?

51:55 In addition to that every single one of your companies like we’ve talked to for the last 45 minutes that have actually needed some help or needs help with taxes, we’re going to show them how to get the R &D credits.

52:08 We’re going to have something for every single company that you’ve helped or did ERTC for in the past three years.

52:15 You’re going to have a reason to contact each and every one of them and a chance to not only make a commission off of it but to make a recurring commission off of it.

52:23 Understand?

52:24 So anyway, I just, we’ll talk more in the future weeks about telehealth and I know we’ve got it.

52:31 Brian, I know we’re coming close to possibly even being able to launch it.

52:35 Yeah, we’re about to roll that out. We had an update call with the dev team yesterday at 3.

52:42 We’re about to do testing. I’m going to start testing end to end.

52:45 From an order comes in, how it flows, including commission and stuff.

52:50 And once that works, I’ll take, I’ll come back to you guys first, and we’ll, we’ll bring you guys in if you’re, if you’re interested and, and I’m pretty sure you will be because Syd’s right.

53:05 I mean, Tommy Fry, who was one of the originators of the program, has been one of our best agents, and Syd and I have known him for years.

53:13 I literally spoke to him that day. He sat down. He talked to three businesses between four and six hours. Signed up over a thousand people. One was a landscaping company. I can’t remember the other one. One was a restaurant with three locations, and I don’t know the third. It’s such an easy door opener because the reason why I say that is because if you sit down and talk to somebody and go, “How’s your hiring been?”, “How has it been hard to hire good?”–every single one of them is going to agree with your question.

53:45 You’re asking a loaded question, right?

53:48 And then the last thing they think is you’re about to give them a solution to it, right?

53:52 So it’s a very easily icebreaker scenario where you could put yourself into a position where you’re going to solve a problem that every single employer out there has right now.

54:06 Especially contractors, you guys, especially contractors.

54:09 In fact, industries and employers that never, since the beginning of time, even had an opportunity to offer anything even similar to this to their employees because they’ve never even looked into it or it’s always been too expensive or they couldn’t even consider affording it or anything like that is now became affordable.

54:31 It’s going to scratch their itch and we’re going to have nothing but opportunity.

54:35 There’s nothing but blue skies in front of us in the next 12 to 24 months.

54:40 You’re not gonna meet somebody without something to talk about, which is a beautiful thing.

54:46 Yeah, it’s a really good thing.

54:50 That’s all, that’s all I had.

54:52 Okay, no, I love it, man.

54:54 All right, that’s all I have, you guys.

54:58 I want you to think about it, we can delve in.

55:02 I’ll bring Tom and his partner Tim on a call with us on the next call and hopefully I can actually roll out some initial onboarding to you guys because I don’t really want to roll it out to all the agents right away.

55:15 I want to have some people that come on board and I want to keep it as I want to let it run for a few weeks. These guys are first. The forage is first on all of this.

55:30 100%. But yeah, that’s the plan, man. So it’s good.

55:34 And I think when you see telehealth, it’s, I’ll just be honest like the pros recurring paid monthly, the cons, the dollar amounts are smaller, but they add up because they’re per employee.

55:48 And at first, I was like negative. Honestly, I was negative about it for a long time.

55:53 And then one day, the light bulb went off and I’m like, holy ****, no, wait a minute.

55:58 No partner with the IRS, no waiting on the IRS.

56:02 First payment, first commission payments probably in about two weeks from the start.

56:06 So think about that.

56:10 And paid each and every month.

56:13 So it’s good.

56:16 And look, stacking recursion is key.

56:18 I can tell you that.

56:19 Stacking recursion is the absolute key.

56:23 So, alright. Well, Syd, I’m going to pass it to you, man. I sound like a broken record.

56:29 I feel like it because I got that cloth over my face, so it’s hard to…

56:33 I sound weird listening to myself. Let’s see. Can a potential client sign up completely online? Yes, Thomas.

56:40 I just saw that. And… No, I’ll see you guys at two.

56:47 I’m going to rest up for a little bit.

56:50 Yeah, yeah. Rock and roll, man.

56:51 Yeah, no, thank you guys.

56:52 Syd, I’m going to let you close it.

56:53 But yeah, I feel really good about where we are, man.

56:55 I’m excited.

57:00 So the last thing to talk about is kind of what I just said.

57:04 We just established thousands, thousands of relationships with ERC, right?

57:13 So the fact that for me, I like to say I train as a salesman, I train as a closer.

57:23 Obviously, I train y ‘all to help sell and close.

57:25 But the perfect close is not to have to close, right?

57:31 If you have the right offer, you never have to sell ****.

57:36 The secret to success, right?

57:39 The secret to not, we’re all smart enough that we don’t have to grind, right?

57:45 We’re not Gary Vandertucks out there grinding, right?

57:47 I’m not gonna grind.

57:48 I’d rather be smart enough to get the right offer in front of the right audience where it’s a no-brainer, right?

57:56 And there’s really no hard close.

57:59 That’s the way to be a great closer is to have the right offer to the right people at the right time.

58:04 And we’re working on two different things that are going to be ideal for two very large problems in the market today.

58:11 Not everybody and their mother is going to be out there offering this stuff.

58:15 It’s a very unique offer.

58:17 and you’re gonna have a capitalized audience, right?

58:20 So rock and roll.

58:25 I don’t know, I’m gonna have to think about the domain names and we’ll share some of that.

58:28 We’ll talk about that next week.

58:30 I’ll have to think about it a little bit.

58:31 I would never put media in anything to do with tax credits.

58:39 I wouldn’t put media in it.

58:41 The media might make it sound untrusting.

58:46 It’s just my gut feeling.

58:47 It could be wrong.

58:48 Anyways, hey rock and roll. Hey, I’ll see everybody next Wednesday.

58:51 Thank you so much for spending an hour with us. Talk to you later.