0:33

If I unmute y’all can hear me when I’m talking to you. 

0:36

I said, “Happy Wednesday, everybody. It’s good to see you. Hey guys, Steve, Vince, Joe, Michael, see a bunch of you, Donald.”

0:45

Hope everybody’s having a good week staying out of the hot sun. It’s brutally hot midday down here in Florida right now.

0:53

You get stuck where you can’t get in the shade for 20 minutes and you’re in trouble.

0:58

It’s literally like cookie hot it’s also dry down here man we need some rain I’ve got literally like burn spots as I’ve always you know struggled with trying to get the clovers out of your yard you know like you know because it mixes in with the Bermuda and stuff well I figured out how to get them out don’t rain for two months or don’t get enough rain it kills all that Meaningless stuff, right?

1:31

We got something cool today.

1:32

So I’m going to give everybody a minute to jump on.

1:37

Has it been wet in Atlanta?

1:40

Well, that’s good.

1:41

Yeah, we’ve been getting a ton of rain down here.

1:47

It rained when I was at the grocery store yesterday as I was carrying out the groceries.

1:51

But then when I got home, you know, four miles down the road, it wasn’t even wet.

1:55

It’s crazy how it rules in choice places here.

2:03

I’m gonna share with you guys a lot of value today.

2:06

I hope you pay attention to it because I’m not gonna go into extreme detail.

2:12

We had a course on it.

2:13

In fact, I think we charged like $1,000 plus $250 a month to be in this course.

2:23

And a lot of people created. And some people even bought assets.

2:28

We did it around the car industry because that’s where I’ve had success with it.

2:33

And I’ve had a client for over, well, going on eight years now.

2:42

So you know, it pays me every, every frickin month, I could probably raise the price on the guy, no questions asked.

2:48

but I’m, you know, I knew the guy, I know the guy, he was kind of one of my mentors in the car business.

2:56

I did it as a favor and he insisted on paying me for it.

3:00

But I grew it to like 6,000 or 7,000 followers and then offered it to him.

3:08

You know, I wanted to have some meat on the bone.

3:10

I wanted my gift to have value, you know?

3:13

So I worked on it for months before giving it to him.

3:18

But I’m gonna go over it today and I’m gonna show y ‘all how to do it.

3:20

Mainly because it’s almost, it’s more passive now than ever.

3:25

Like I always kind of controlled it and I’ll go more into that detail.

3:28

But now, you know, with Facebook, you can set it to almost moderate.

3:34

And if you get the right client, like I did, you know, I made his son an admin and one of his managers an admin, they moderate it for us.

3:45

Although it’s just something you can do.

3:48

So I see Brian going there once in a while and still moderating a little bit and I do too.

3:57

But y ‘all, I’m gonna share that with y ‘all.

3:58

Y ‘you all wanna see it?

4:00

Y ‘all wanna figure out a way?

4:01

Now, I did this with a car dealership.

4:04

I want you to kind of open your mind because there are many other subjects you could also do it in.

4:12

And I’m not telling you anything you don’t know, but I think people don’t realize sometimes everything down to rock bands, to movies, to Hollywood, to comedians, right?

4:26

It’s about getting the right traffic, right?

4:31

But it’s about creating traffic and then selling something they all have in common.

4:39

But the best kind of traffic is when they don’t realize they’re trafficked.

4:45

So to give you an example, and this is hard work, I pity anybody who tries to go down this rabbit hole, but if you try to build a lifestyle group, then you could sell them lifestyle spiritual type courses or trinkets or jewelry or whatever, because they’re into it.

5:09

But people think it’s a place they can go and just spill the beans.

5:13

And, you know, they might not know that they’re just, you know, it’s a funnel. Right. That’s basic marketing.

5:20

I don’t think I’m going over anybody’s head here.

5:22

I’m probably boring some of y’all, but I just wanted to go over that.

5:25

1. So doing this, right?

5:32

Make sure everybody wants to be a wolf today.

5:39

I want you to have the right mindset. I want you to clear your head.

5:42

And if you’re if you’re watching something or doing something else, try and mute that and listen to me, okay?

5:49

Because some of y’all are gonna come up with even better ideas than just car dealers.

5:55

And I have too, I’ve got other groups that I built 12, 13 years ago that are still growing, but none of them took off quite like this one, like self-generated content.

6:10

The name of the course and some of ‘all might even have been in it, was called Social Vending Machine, created by that name.

6:18

I love that name. We all want it, right?

6:21

We all secretly want a vending machine before it is online. That’s even cooler, especially coming out of COVID.

6:28

I think we did this right during or after COVID.

6:39

Anytime we do a project where we have employees, always whenever those start to wrap up, always, no offense, Nikki, but I always start, once employees just wear you the slap out, you start thinking, man, I need to open a laundry mat, And I need Io open a parois.

6:57

I just want to be Uncle Sid and collect my quarters.

7:00

All right. So here’s just one example, and I have several.

7:04

And if you’ll notice, I have this tied into 615 buy-sell trade, right, which is actually Tennessee.

7:11

That was Jackson.

7:13

We tied it into other groups because at one time I was going to like this out and actually start trying to sell to every dealer.

7:21

Right. It just never stuck with it long enough and had other things come up that were more important, but it is a great I mean, it’s straight up a sustainable business.

7:33

If somebody really puts the time into it, I’m going to give you kind of the blueprint of how it works.

7:40

How many were you? How many of you were actually in a social vending machine?

7:45

I know a lot of you were. We got sleepy people today or I got slow internet.

8:06

Was anybody in a social vending machine? Nobody? It’s great. It’s even better.

8:11

That’s more valuable if you weren’t. Oh, that’s awesome. All right. Well, good. All right.

8:20

Well, you’re going to love this. All right. So, you can see Georgia Jeeps for sale here, right?

8:29

I told you I built it up to about six, 7,000 members before I presented it to my boyfriend, right?

8:36

It’s a self-sustained group.

8:40

It is a group, right?

8:41

It’s even a private group.

8:47

But we’ve grown to about 69,000 members.

8:50

Now, I’ll tell you, during COVID, this thing went from like 28,000 to 50,000.

8:58

And it slowed down a bit.

8:59

I’m gonna show you some of those analytics now, but it was humping, humping during that time.

9:03

You know, everybody was buying a car and it seemed like Jeeps were popular there during that time too, right?

9:12

The main thing is talking about making money passively.

9:15

You’re gonna see that I kind of have a soft spot for this.

9:18

The reason why is because one, my time’s limited, two, you know, my time’s more precious the older we get, right?

9:26

And I, really, and I hope y ‘all understand and don’t take me wrong for this.

9:31

And I think he’s a super-talented, smart guy.

9:34

But when I hear people like Gary Vanderschuk or any of those people talking about, you got to grind, it makes me want to throw up in my mouth.

9:41

Because let’s be honest, it reminds me of a football coach saying you’re not trying hard enough.

9:48

I’m trying the hardest I can.

9:50

Why do you think I’m out here in this sun wearing these pads?

9:52

There’s no question if I’m trying hard enough.

9:55

Right? The question is whether it’s going to be successful.

9:58

You know what I mean?

10:00

And I have to be honest with you.

10:01

I’m smart enough and I think all of us on this call are smart enough that I ain’t looking to break a sweat and I sure as **** ain’t looking to grind, do anything, right?

10:10

I think you can have a successful business and life and income opportunities at your leisure if you act and follow through accordingly and even better if you have somebody who actually lays out the roadmap right in front of you, right?

10:30

So you see here it’s active as we speak. I took these screenshots last night and this morning.

10:41

Right. This self grows. But let me tell you a little bit about it.

10:45

Like so here’s a place where everybody can go in and yeah you got to you got to police people trying to post their tires and their wheels or some people obviously don’t know that it’s Georgia Jeeps and they try and post their Ford truck or Honda Accord or, every once in a while, you can tell when a guy works at a dealership, he puts his whole, he’ll try and post like seven cars off the youth car lot that day.

11:11

A lot of salesmen at car dealerships now, are you doing that to try and generate some traffic or whatever?

11:19

I don’t approve of them.

11:21

I just swipe them left.

11:23

And if somebody, and they have a setting for this now, where if their account is less than a month old, it automatically turns them down.

11:30

It wasn’t always like that.

11:32

So if I saw somebody whose Facebook account was created yesterday, it was a super, super hot, lonely chick, half-dressed in a profile pic, our hot guy, right?

11:43

I turned it down.

11:44

I didn’t want both traffic.

11:47

That was the most important part.

11:49

I wanted real, interested Jeep buyers within Georgia, a bordering state because I know people will drive from the Carolinas or Tennessee or even Alabama to buy cars in Atlanta. Okay here’s the secret sauce.

12:08

Now if you have a pen or if you have a chance to write this down you might want to.

12:13

Now I do want you to keep an open mind because we talked about how we could do this for a lot of other groups also.

12:20

So be thinking on other subject matters but you can ask questions like this and I want to show you how great this is.

12:27

When somebody joins the group you’re allowed to ask them three questions right and you can make it where it automatically approves them if they answer them automatically approves them if they don’t answer you know you don’t have to be strict about it but you’d be surprised how many people do answer the question especially when you make it as simple as this question number one do you already own a Jeep yes no right don’t make them think don’t make them write don’t make them spell right some people won’t answer because they can’t spell right now. Do you already own a Jeep? Yes or no.

13:00

Are you looking to sell or buy? What does this tell you?

13:05

Well, some people are there to buy one, they’re looking to try and find a deal.

13:08

Some people are there to sell one, right? They want the dealership to offer him 10 grand. They know it’s worth 15.

13:15

So they’re going to sell it on their own. Right. And then the last one’s just a lob.

13:23

We split-tested this 100 different ways from Sunday, and I came up with the Jeep Finder service because everybody knows about it.

13:36

Plus, you know how many people have called me?

13:38

They know I was in the car business years ago, and they call me and say, hey, can you help me?

13:42

My daughter wants an Accord, and then they want me to shop.

13:46

They want me to find it.

13:47

I’m like, listen, I’m not a car finder.

13:50

I’m a deal negotiator.

13:52

You want me to help you?

13:52

negotiate the deal and call them you know to call the dealership but don’t make me go out there trying to find one and spend all day and then you say no she doesn’t like red you know what I mean like I know people don’t mean harm by it but if you want Sid’s help call me and say I have a car it’s at this dealership will you call them and talk to them for me or with me I’ll do that don’t make me uh shop for you people want you know someone to just magically say here’s all red Jeep Wranglers in the country pick one, right? That’s what people want.

14:26

That’s why they go to Auto Trader or True Car or any of those car gurus because it sorts it all for them.

14:33

So I knew that people were like, **** Yeah, I want a Jeep Finder service.

14:37

It’s painting the balls right now to find a Jeep, especially in 2021. Give it your email and best phone number.

14:45

Now, first, we just did email.

14:47

We started with cell number and then we switched it to best phone right now these are three simple questions it’s not very intrusive I mean would you have a problem answering two out of the three if not all three of these if you were going to join the group right it’s just simple questions it appears you’re just keeping a bot out of there just make sure it’s you know somebody knows what they’re talking about right but these questions are loaded big time right? One, do you have a Jeep?

15:21

Let me know if you’re in the market or looking to get in the market. Two, are you looking to sell or buy? What does that tell us?

15:38

Well, let me explain.

15:41

Where we were so ahead of the curve on this, now that a lot of other marketing companies that are more focused towards automotive and of focusing in on it but when I was sharing this with everybody I was years before everybody anybody doing this but I knew because I personally have done this in my own car lots right buying cars especially like during COVID when everything was bringing the moon and you got Carvana going in there buying every car and people literally going home with no cars because Carvana bought them all right because they got endless amounts of hedge fund money behind them or you public money you know where they want to have stock and whatever you you can’t buy cars you’re paying overbook but think of the psychology of that right even when we were flipping cars nick was like i’ll go to the auction no you don’t want to go to the auction think of the disadvantage of the auction you don’t get great prices at the auction you got 540 or 2000 now they got online bidders so you don’t know how many people bidding the price which way which way is the price go you’re at an auction. Did they ever go I got ten thousand and they give me ninety-five hundred?

16:53

No, they want ten five then they want eleven, and guess what these cars bring at the auction?

17:00

They normally bring about books which are like what a bank will finance on them.

17:06

Now here’s the problem: you just bought 20 cars at the auction.

17:11

How do you think the auction makes money? They charge a buy fee.

17:17

You pay $600 to $1,200 to $1 ,500 buy fees on these things, right? How are you going to get it home?

17:26

How are you going to get it to your dealership or home or wherever you’re going to take it? Now you have to pay for it to ship.

17:34

Now, you know, we have relationships with record companies and when I would go to the auction, they would send a convoy of records and, you know, over the next day, they’d all end, you know, be in the back of my, back behind my dealership.

17:45

They’d bring them over and they gave it’s a deal I think we pay like 150 a car or something but still 150 bucks 600 bucks and you’re playing paying book for it how are you supposed to give a great deal you got the same price as every jerk down the road right now what happens if you go and look at a car on Craigslist or on marketplace right and it’s an individual don’t it how many people are bidding on the car then one One, you.

18:21

Two, when you go to look at a car at an individual’s house and he’s asking 10 grand for it, are you gonna offer him 10, five?

18:31

Is the neighbor gonna say, I’m gonna pay 11, you gotta pay 11, five?

18:36

No, the price goes down.

18:42

It’s a completely better buying scenario.

18:45

It’s just that it takes a little effort and people are lazy, right?

18:51

So I talked about flipping cars with Nicky. He was buying all these cars at the auction.

18:55

Here’s the other problem.

18:56

Do you test cars at auction?

18:59

Do you get to get inside of them?

19:02

No, you have to sit there and stick your head in the window while somebody’s driving it through the lane.

19:07

And we had these like $2,000 tools that would show us the millimeters of the paint.

19:12

You’d go magnet it down the side to see if you saw, you know, a gap in the paint to see if it had bodywork.

19:18

And sometimes you miss them.

19:21

****, I remember I bought a Sequoia once, and my GM goes, do you check them for Maple Leafs?

19:26

There ain’t no Maple Leafs. I’ll be damned.

19:37

That’s what I was bragging about.

19:38

He walks in there, opens the door, and boom, Maple Leaf.

19:40

Very Sequoia I bought.

19:43

I’ll just switch out the whole dash, everything, and you’re screwed, right?

19:46

It messes up the odometer, and you gotta have a branded title, and you’re screwed, right?

19:52

But I didn’t notice it, because, you know, 17 lanes and I was in 90-degree heat and you know, it’s you got to look at it while it’s rolling through.

19:59

So, you know, you’re trying to not get your toes run over yet, you know, get a good feel in the car and then you have to hurry up and bid on it because you got another one coming through eight lanes down.

20:08

It’s a job, bro.

20:09

It’s a job for one person to buy cars.

20:11

You have to have like three or four runners with you when you’re buying cars, right?

20:16

So when you buy a car from an individual.

20:20

You have complete control.

20:21

Also, you get the title right away.

20:22

when you buy a car at auction they mail you the title you might be out on a title for three weeks or four weeks sometimes they never show up why I mean it’s a horrible business decision they’re getting you’re getting screwed going to the auction and you can’t even drive it like you know how many times if you drive a car for like 10 minutes let it warm up you find out that it’s uh you know got a knock or you know find out something’s wrong it’s got a smell or something’s going on or a wobble or something you can’t you don’t know you can’t drive when there’s a test So, to be able to test drive it, to be able to have a captive audience, and to be able to bid them down, if you’re able to buy cars from the public, you’re better all the way around.

21:08

Now, they do, as a dealership, you do get trade-ins.

21:11

One-third of the cars. Generally, if you sell 100 cars a month, you’ll get 35 trade-ins, right?

21:17

And that helps, but, you know, you need all those you can get because you’ll be back a book and get people out of negative equity, you can make more deals, you make more gross, everything about it.

21:30

So when it says, are you looking to buy or sell, I’m not just selling the leads of people looking to buy a Jeep to my customer.

21:39

I’m also selling him leads, people looking to sell a Jeep to my customers.

21:46

Fire Leads are valuable.

21:48

Seller Leads are worth four times more.

21:52

Does that make sense?

21:54

Let me know that you kept up with me and I didn’t lose everybody.

21:58

I could have done some slides on that, but it’s kind of complicated.

22:04

Let me know if you keep up and see what I’m talking about.

22:10

Fire Leads, man, right?

22:13

Seller Leads are better.

22:15

So you’re able to give immense value.

22:17

When people realize it’s on autopilot, here’s the best part.

22:20

People that are joining this group, do you think they know that this is a dealership?

22:27

No. They have no clue.

22:30

They may never understand it.

22:32

They may never understand it.

22:35

Now, if you watch the group long enough, you’ll notice a lot of the posts are from one single dealership.

22:45

but we let other deals go uh post also right especially if it’s price high you know what i mean especially if it’s priced high it’s just we’ve got our finger on it we control it we control the the community we control the atmosphere all right and then obviously if somebody says would you like to help with our jeep finder service if so give us your email and best phone number you’re talking about a stone cold lay down lead there you go pick up the phone and it happen all right all right let’s go show you this so Nick Jones is my client’s son and their manager is Tommy Evans okay Nick and Tommy they pretty much run the store that he’s gonna you know leave it to him when he finally retires he should retire already John Reinhart’s his name by the way talk about him all the time everything that I like to teach and train all came from John Reinhart like he taught me everything but anyways one of the best guys and our guys for sure I’ve ever met what you can see right here notice they approved the request to join right they’re approving people which is fine But, he also declined a pending post, right?

24:09

Why is that?

24:11

It might have been a Jeep that they couldn’t compete with, or it might not even have been a Jeep.

24:16

You know what I mean?

24:20

You can see he approved it and then disapproved, right?

24:27

And the reason why you want to keep your traffic clean, see how Eddie Peacock’s post was automatically approved, once you approve their post, it’ll automatically approve them after that.

24:35

So you let a wolf in the hen house, they’ll start putting junk on your page.

24:42

You can also welcome members to the group.

24:44

Brian jumped in there, I told you, Brian jumps there all the time.

24:47

He’s like, hey, he’ll tag all 275 new people that came to the group.

24:52

Hey, thanks, welcome if you need help with the Jeep, blah, blah, blah, blah, blah, you know.

24:58

It helps grow the group quickly.

25:08

I was gonna show you this.

25:14

See down at the bottom where I got pre-approved all of the primary Jeeps, that’s my client, by the way.

25:27

Super simple it’s these things have gotten so much more advanced than when I created them 8 and 10 12 years ago right here through this what does that mean last month I think now I’ll tell you in 2021 when during coming out of covid we were doing this a day but it’s okay still grows right 515 swings of the bat in the last 30 days for the price of what I ain’t paying for ads ain’t paying for nothing now you could run a few ads to get it kick-started but I’m not yeah I don’t I had spent a dime on this thing in eight years or however long it’s a hundred percent profit right so we got here so I’m a laptop 27,000 out of the 60,000 are active in the last 30 days we think about that you got me these groups are just straight dead traffic or 100% bought by policing it and keeping the junk out of there, right?

26:46

It took longer to grow, but the value is 10X.

26:57

I didn’t grind, but I did it right.

27:00

Did it right the first time.

27:01

There’s a philosophy.

27:08

Right here, I want to show you, but with the active members, look at the, this is self created content guys, girls, ladies, everybody.

27:15

Self-created content. This ain’t me in there hyping people up or asking questions or trying to get people excited.

27:24

Or me going and taking pictures and posting them. This is self-created content. It grows on its own.

27:32

It’s like a gremlin. You sprinkle water on it and it grows.

27:43

that reached 12,500 5400 strong right notice the one that was 12,500 is not even a it’s not even Wrangler it’s it’s one of those Jeep Wagoneers that all of a sudden went from $2,000 heaps of **** to bring in 40 grand you see those Wagoneers and people’s front yards broke down 20 years ago now all of a sudden they’re worth the moon inclusivity scarcity naturally works in marketing.

28:23

You can also run Facebook ads if you want it, right? So I wanted you to see this one.

28:30

Sorry, I just took this screenshot of this dude’s CJ-7 or 5 or whatever. I think that’s a 5. It looks short. Right there.

28:39

I bet I’ve had 200 people ask me what’s the price and if it’s for sale.

28:44

But you can see here, so we invite all Jeep content right seller by Jeep and Georgia also any parts wheels tires etc please limit listings to private individuals only why am I saying that I want a clean pond for my client I don’t I don’t want competitors in there right now they can we still control the competitors and if they want to leave the post they can if they don’t they don’t right but we want individuals we we want we want we want guppies this is my uh it’s my client right here right and he started that free shipping across the continental usa he’ll also buy cars across the continental usa now i’ll tell you um he is super uh paranoid on on actually buying anything north of the mason dixon he he don’t like rust and if you get a car anywhere close to ohio or uh new york you know we’re up in that snow salt snow area it’s going to be rusted and before it’s out of before it’s even out of warranty the car is going to be rusted it’s two years old and got more than 20 ,000 miles it is rusted Minnesota I mean it’s just that’s where cars go to die I mean I know guys that go to Mannheim in Pennsylvania like Pittsburgh and in Ohio and then they bring the cars down south and sell them in Orlando they make you know 1 ,500 a car it’s because they sell the people that don’t know to look under it and see the **** frames eating out.

30:37

They just don’t know.

30:39

There’s a massive difference in value on cars that have been in the snow or have potential rust.

30:50

When they come off lease, they all go to Orlando and get auctioned.

30:53

So just because you’re in Florida buying in Orlando, doesn’t mean you’re safe there either.

30:56

You have to look at that.

30:58

You have to be careful when buying cars.

31:06

Just like there’s a market to buy four wheel drives in Florida and then sell them in North Carolina.

31:14

Because in Florida, they don’t need them.

31:16

They want them, but they don’t need them.

31:19

In the mountains, they need and want them.

31:23

Right?

31:23

So you get a four wheel drive limited four runner or Tacoma at Florida and take it to North Carolina, you’re going to make two grand just transporting it to the right market.

31:42

So, let’s think of some other groups, some other groups that you could monetize, right?

31:48

Cars are not just the only ones, but cars are wide open, right?

31:52

You could do Corvettes, you could do, you know, classic cars, show cars, listen, classic cars and muscle cars are the most fun, but they’re not, you know, they’re a lot longer sell cycle or harder to sell more they make more money on them but uh um they’re not you would grow a kia page or a jeep page five times faster than you would even a classic car page right because people are buying kias not everybody’s buying classic cars other than me or money pits right but I know people that have dog pages I know a guy had a pit bull page that well. Cats, people love cats, right? RVs, RVs are hot, especially since COVID.

32:39

Travel, many people want to talk about travel.

32:41

I’ve got one on juicing that grows well. I don’t, I have checked it. I think I have 30,000 followers.

32:48

People love that ****.

32:49

And I’m telling you the backdoor secret women love as they follow with like loyalty is recipe pages rock and roll gay recipe pages right but you can monetize any of these there are different ways to monetize you know with this model I’m monetizing leads um and giving them a platform that they can control right where if they’re advertising their cars on auto trader they got to pay the piper if they’re advertising their you know Cars on true car.

33:29

They got to pay the piper a lot of these advertisers make them buy Territories like auto by telling me to buy certain territories for internet leads, you know, they own the territory They don’t have to worry about getting encroached or are cut in half or limited are told Hey car prices Dublin or you’re not gonna you’re not gonna have access to this anymore, right?

33:50

So there’s a lot of attractiveness to the page and let’s face it.

33:55

Everybody’s on Facebook everybody goes to some of those other sites. Everybody’s on Facebook.

34:04

I think the marketplace even destroyed Craigslist and I’m, I made a ton of money with Craigslist over the last 20 years.

34:10

It’s a heartbreaker but they just didn’t keep up.

34:13

They were Kodak, the blockbuster video of listing sites. What are some other groups? What are some other groups?

34:22

Anybody else have any ideas on some other groups or you got your mind turning on something you could do?

34:30

Ford trucks, yep. I have a diesel too. I have a diesel nation. It was Georgia diesel and then I opened it up all the way because the reason why it was Georgia diesel is because this is how I generate leads for our car lot we had.

34:46

We had a car lot in Loganville, Georgia, and in Gainesville where we sold nothing but diesel trucks. I was getting our sales guys’ leads with this exact method before I even sold it to somebody.

34:58

And then when we sold out of the dealership and got out, I converted the page and made it just a national page.

35:06

I was gonna try and sell merch on it, like Diesel Nation merch.

35:11

I even went and designed a couple of shirts, print to order shirts, and I sold a few, but it was so, it was crumbs.

35:17

I think a couple hundred bucks over a few months, and you can’t establish a lifestyle or pay a mortgage or lean on something like that, right?

35:27

just didn’t it didn’t do enough for me and maybe I could have made it do better but my mind wasn’t there yeah if you’re not if you’re not motivated you’re not going to do it you know you got to be inspired when you’re inspired you have some of the greatest ideas in the world right to be honest with you that’s the biggest benefit of having a business partner somebody to bounce things off of I can’t tell you how many times I’ve been clueless or Brian’s you know kind of you know burnt out or got mind on a million other things, kids in college, all that stuff, wife, blah, blah, blah, and he calls me and within 10 minutes we amped each other up, dropping ideas on each other, right?

36:08

So I hope y ‘all have somebody y ‘all can bounce ideas like that.

36:13

Not everybody’s significant other is a supportive entrepreneurial wife or husband, which is horrible.

36:20

You have to cut your chances into even smaller chances. If you’re not supported, right?

36:26

Not everybody understands an optional mindset or lifestyle. We’re a different breed.

36:33

Motorcycles, yes. Motorcycles are hot and people love motorcycles.

36:38

What’s a, what’s another one going down the motorcycle rabbit hole? What’s another one?

36:44

ATVs, side-by-sides super hot golf carts huge right now I actually looked at possibly getting into the golf cart business myself in the last year or so everybody’s you know converting over to the lithium battery golf cart and people are willing to buy these no-name brand golf carts now because they’re so dang expensive my cousin just paid $11 ,000 for a **** golf cart who knows who made it right used to buy easy go you know uh yamaha or club car now there people are willing to buy the the no-namers right golf carts are super super super hot super hot anybody else have any other ideas what’s another what’s another idea how many of you how many of you are saw i’ve seen enough to actually take action from it or how many just just build the build yourself a page right I built them you know here there over the last 10 or 12 years and I’m telling you I’ve not really put much effort other than that this Jeep one to get started because you know I told you I was trying to build it up for him I really put no effort just about jet ski snowmobiles where you’re from you’re right. Those are great. Boats, buses, everything. All that stuff.

38:17

All of those are great ideas. You can do community sites and flea market sites.

38:29

You can do community items for sale, and garage sale sites. Any of that kind of stuff.

38:36

Don’t charge it first. Just get the content in there. Get people listing, and posting.

38:42

Once you bring the traffic, like ACDC does, every time they sell out an arena, or like Tom Segura does, every time he sells out an arena, or Joe Rogan does, every time he fires up a podcast, it’s all about having like the traffic, right?

39:05

And I think we all know that over 20 years ago.

39:08

20 years ago, people had no clue.

39:11

I did a contract for Comcast, right?

39:14

I built their autos on demand for him.

39:17

Great company lasts about 15 months.

39:19

It paid me stupid money and gave me a killer office.

39:22

But I was doing my own business.

39:24

I wouldn’t if my heart wasn’t in it a hundred percent, but I did it for him.

39:29

Right. And people had no idea.

39:32

But BET the highest cost to advertise was to advertise on BET.

39:37

And people were like, what? Why would that be?

39:39

Well, it was a targeted audience more targeted than any of the other.

39:44

networks or channels and when you put if you want to put the right message in front of the right audience the more targeted the better um Joe there are hundreds of ways to monetize you you can sell like you can lease the group to a client like I did with primary auto you could charge per lead you charge per lead um you can sell merch depending on what your uh what your subject line is. I told you I had somebody who had a dog. He had a pit bull.

40:23

He supposed he had a print order. It said I love pit bulls. It was a bumper sticker.

40:29

He had two million people on the page.

40:31

He would sell like 15 or 20,000 bumper stickers when he would list it. I had a page called, ironically, since Phil just passed away.

40:43

I had a Duck dynasty fan page and I you know there’s a little rubber bracelets that you get like live live strong type you know there’s a little rubber bracelets you get it all the offense and stuff I made a I made green camouflage and pink camouflage that said happy happy happy which is something that Uncle Si used to say all the time on the show but it didn’t you know it wasn’t trademark all was happy happy happy but everybody on that page that were were uh you know fans of the show knew exactly what it was and uh i sold you know 40 to 50 of those bracelets a day in that group now eventually i let a guy moderate it i don’t know if he did something shady but something happened anyways the group disappeared one day i’ve never seen it since it literally got kidnapped or taken over or hacked or something it’s gone I’m too bad because man it it grew to a hundred and twenty thousand in about six months in 2015 1415 I did a post on there that actually got over a million comments most viral viral thing I’ve ever seen it’s like it’s like a harness and lightning it’s awesome so what I was what I’m You don’t have to put a lot of effort into it.

42:12

I maintain mine while I’m waiting in Subway for my sandwich.

42:17

I just grab my phone, you know what I mean?

42:19

Swipe right, delete, delete, delete, prove, delete, approve, prove, done.

42:24

Yeah, I check it maybe once or twice a week.

42:30

And that’s when I was doing it all by myself.

42:32

Now, you know, I’ve got other people.

42:33

People who pay me for this are doing it now, right?

42:39

So knowing what you know now, Do you have an idea of a group that you want to build?

42:45

Here’s where I’m going to lean on you to take some action.

42:52

Start building these assets.

42:53

Let them grow.

42:55

It’ll take a little bit of time for them to get to the point where they’re self-sustaining and grow on their own.

43:03

And for them to have enough traffic to be valuable.

43:07

But one day, you’re going to look down.

43:09

It’s going to have 10,000 followers.

43:11

And you’re going to be like, man, it’s time.

43:12

I’m going to sell this or I’m going to lease it to somebody and you’ll go make money with it.

43:20

So tell me what recommendations or ideas you have for a group.

43:24

I mean, people would like that.

43:25

How many people could use twenty five hundred dollars a month coming in or something similar to this hometown? Good idea.

43:40

Chop local group. That’s a great idea.

43:48

Soccer. Good idea.

43:55

So my brother has a group.

43:57

He has a league.

43:58

They have a volleyball league.

44:00

It’s a girls volleyball league.

44:03

he makes all the they make the majority of their money with merch well anytime you got sports and moms you know you can have some cheesy merch and it’s gonna sell because everybody wants to you know represent their kids’ teams and stuff I’m very non-tech also Donald and that’s why it’s so easy on your Facebook page just go to groups or even click on this group and it’ll say would you want to create a It’s very, very simple, easy, simple. You put a cover photo and a profile, not even a profile pic anymore, but they used to set them up with profile pics.

45:01

Very, very simple. Motorcycles are a great idea. Corvettes are a very good idea. Corvettes grow, I’ve seen people grow several very, very, very well.

45:17

One guy in Ohio’s got a Mopar group that’s doing strong.

45:26

Everybody we’ve taught this to that had success, you know, it was funny.

45:29

They all had real, real-world jobs or businesses.

45:32

It was just on the side.

45:43

I’ll tell you what I’m a, uh, you know, there’s no charge for this.

45:47

Obviously when we, we, I mean, we make hundreds of millions of dollars selling this course, but there’s a rule in marketing or in, you know, in there that if you give anybody something free, they’ll never, they’ll never value it.

46:02

So, I hope I’m not giving this away too easily because this is the easiest passive income that every single one of you have the technical skills, no matter how tech smart you are.

46:17

You ain’t got to build websites.

46:18

You ain’t got to have members areas.

46:19

You ain’t got to build groups.

46:20

You don’t have to paywalls.

46:21

You ain’t got to do none of that ****.

46:24

Golf is hot.

46:25

Yes, it is.

46:28

Yes, it is.

46:29

And the cool thing about golf is they’re constantly doing products.

46:32

You can do Amazon affiliate links.

46:37

So I hooked up my buddy, John Wilker, right?

46:40

Y ‘all may or may not know him.

46:41

I promoted him back in 2017.

46:42

We became good friends.

46:43

He has a course on how to broker pallets, right?

46:47

And has some super successful students that have bought his course there, but he’s a big golfer, right?

46:54

So the hard rock, we were gonna go see a comedian and my host called me and said, If you come on this day, I’ll give you a free Scotty Cameron putter and you get a GPS caddy.

47:07

I’m like, what? So I called John. I said, John, meet me in Tampa.

47:11

I’ll give you a free Scotty Cameron putter. They’re custom-fitted. They’ll probably cost you six, 700 bucks.

47:18

He’s like, **** yeah.

47:19

Of course, he flies a $69 Allegiant flight over from Pensacola or wherever he flies out of but anyway, he got fitted for it he got that GPS caddy have you ‘all seen those it’s crazy it’s a Bluetooth speaker and when you go out on the golf course as he goes on the golf course that he lives on one it’ll tell you yeah you got about 48 yards slope the green slopes to the right it caddies you and knows every course where you’re at by GPS coordinates. It’s insane. Always coming up with new stuff.

48:02

We’re not we’re not we’re not maintaining SVM anymore just because we got pulled off on the ERTC thing to be honest we just kind of really blew up.

48:13

It’s just you know we’ll talk about it here occasionally just let me know what your group invites me first off invite me or tell me your group so I can like it follow it and be one of your first followers right but uh let’s just see because once they get to a certain size you know you build up a group I might be the one that sells it for you because I might know somebody that’s really into golf that lives in that area that would want to be on there so if you have a group that teaches you something you can get a grant from google oh that’s killer as long as you don’t sell anything in the google ads well That’s great knowledge to know.

49:02

Well, I don’t know if we’ve created a, I gotta talk with Vanessa.

49:07

We did not create a Facebook group yet.

49:09

We need a Facebook group where we can share these ideas with each other and we can sit there and look over at everybody’s assets.

49:18

They’re not, I mean, that’s what I call them as an asset because they are, they’re nothing like built, they’re like digital real estate.

49:26

So, all right.

49:28

Keep it simple.

49:29

Don’t overcomplicate it.

49:31

Just build a group.

49:33

Donald, just try and build a group.

49:35

Promise you’ll get one up.

49:37

You’ll figure it out.

49:39

Try building two or three of them.

49:40

That’s what I did.

49:42

Don’t be afraid of the truth ever.

49:45

Leverage it.

49:47

We all have the same questions.

49:49

We’re all not really that far different than each other.

49:52

I promise you that.

49:53

Because people attract like people.

49:55

We all have been in your shoes.

49:57

Don’t be embarrassed to ever ask a question.

49:59

The only bad question is a question you don’t ask because we’ve all been there and asked ourselves the same question.

50:04

Let experience create the path, right?

50:09

The only deciding factor on this is whether or not you take action and start trying something.

50:17

That’s why I say move or make excuses.

50:21

Love, peace, hair, grease.

50:23

I’ll see you next Wednesday, everybody.

50:25

Thank you so much, man.

50:26

I appreciate it.

50:26

Hope y’all got a lot of value out of that.

50:30

See ya.

Regenerate transcripts have edits.