0:03 

Everybody, good morning. Welcome to the call. Syd, are you here? Let’s see if we got you. I am. I left my camper in Yellowstone and made it back to the call. Welcome, welcome, everybody. We’re gonna get this thing started in just a second. Excited to have you guys. I see there’s about, I don’t know, a third to half of you have shown up, so we’ll give you a few minutes. I did see Guy from here, though. Guy, I saw your name on the commission sheet this week, so good for you, my friend. I think you had a little five-figure pop coming to you. Trying to remember what it was… man, it started with a W, the company—I don’t remember the name—but anyway, Guy, good shout-out, good to see it. It’s supposed to be a Friday payout. I’m probably gonna pay that tomorrow. I’m not gonna be around on Friday, so I’m gonna pay for it tomorrow. You should see it, Guy. So anyway, what’s going on, Syd? How’s your morning starting out today? 

1:05

Awesome, man. 

1:05

You know, I get started early, so it just makes it easier to be prepared.

1:11

You know, I’m already ready to eat lunch by now—11 a.m.

1:16

Yeah, I am ready to eat lunch, funny enough. Me too. I’m earlier than I used to be. The days of Brian not getting moving until 8 or 8:30 are unfortunately gone, but uh… all right.

1:27

Well, guys, we’re finally gonna hit this thing. Welcome, Reggie. Who else do I see here? I see Darryl, Brian Wade, Jacob.

1:35

Scott Hall, Steve Brandt.

1:36

Yep, Steve Brandt. Hey, Scott Hall. Scott is in—Syd, you’re going to love this.

1:41

Scott and his wife are traveling. They’re currently in Istanbul today.

1:47

So, Scott Hall, welcome from Istanbul. I suspect you’re in your hotel room.

1:52

Or maybe on your cell phone somewhere. I don’t know. Good to see you here.

1:55

And y’all, we’re gonna kick this off with no further ado. Looks like there’s about 15. The group’s small—we’ve kept Ford small right now. There’s a little over two-thirds of you here, so good enough for me. And yeah, everybody’s going, “Wow, Istanbul.” So, Scott, tell everybody what you’re doing, and I’ll share it with the group. I’ll share whatever you write so they can see it. That’s awesome. Yeah, and shout-out to Thomas B. I see Thomas here as well. Thomas, where are you?

2:25

Are you in Ohio or Illinois?

2:26

You’re in the upper Midwest somewhere, right?

2:29

Can’t remember.

2:30

And Paul Velo we got.

2:34

I think… and Jacob. Let’s see, who else?

2:36

Donald, all right.

2:37

I think everybody’s—Toledo.

2:39

Okay, yeah, Toledo, Northern Ohio, all right.

2:43

Scott’s with a best friend from college. It’s his daughter’s wedding he’s going to over in Europe.

2:48

So awesome, very cool.

2:50

All right, you guys, well, I’m gonna start this and I’ll pass it over to Syd.

2:53

We’re going to do a little tag team on this thing today.

2:57

I was doing some regrouping on the call this morning—actually, I had started out with Syd, and then I had Vanessa, and then Tom and Tim were on the call.

3:09

And anyway, we started talking, and it’s fascinating.

3:13

I just did a look-see.

3:15

Looks like over $15 million in commission paid, which is pretty fantastic when you think about it.

3:21

I mean, it’s insane.

3:25

And then when you start thinking about this, we probably have 18 more months of payments to a lot of you guys.

3:33

So, for those of you that put in the work—for those of you that put in the work—you’ve got a lot of payments coming.

3:39

I think two-thirds of all the deals are still paying.

3:44

And we’re seeing the activity just coming nonstop.

3:49

As a matter of fact, Friday—I’m going to run it tomorrow, like I just said, but Friday…

3:53

I think I got a small run this week.

3:55

It’s about 200K, including guys on the call.

3:59

Guy’s got a five-figure payout.

4:00

I see. So, Syd, man, it’s happening.

4:04

I love it. But let’s talk about—

4:08

Go ahead, Syd. I’m seeing huge payouts.

4:10

I mean, you said five figures—we’ve even…

4:13

Well, I’ve got a couple.

4:15

I mean, Guy’s the nice one, but I have three other people with payouts over $40,000 each.

4:20

I don’t know the exact amounts.

4:21

It was like 40–50K each.

4:23

Three other people on—

4:25

Yeah, I saw some big ones.

4:27

Yeah, there were some big boys.

4:30

But guys, for Syd, who is coming from the far west—right?—about long and windy roads and flat roads where he gets to go unlimited speeds, let’s talk about what we’re doing right now.

4:42

And let’s just get into it.

4:45

I’ve got a call option strategy on LEAPS that we’re going to do a small training on.

4:53

A few of you asked me about it.

4:55

And, you know, Syd’s been teaching me, honestly, for four or five years.

4:59

As a matter of fact, I’m in a couple LEAPS.

5:02

Syd, what’s that one you got me in?

5:04

It was you that got me in, right?

5:05

Archer Aviation and J-O-B-Y?

5:07

Yeah, yeah.

5:08

I’m up, like, two or three hundred percent in the last couple months on those.

5:12

On one of them, at least.

5:13

The other one’s break-even.

5:16

But we’re gonna get that training scheduled, you guys.

5:17

You’re gonna love it.

5:19

Super easy.

5:20

You can come in with $5 or $10, or you can come in with thousands.

5:23

You can do whatever you want.

5:25

Just remember, every time you beat one-tenth of 1%, you’re kicking the bank’s ***.

5:31

Okay, it doesn’t take much, right?

5:32

A tenth of 1%—that sounds abysmal.

5:37

We’ve got a small business accounting offer.

5:38

I haven’t talked about this too much with you guys, but I’ll talk about it soon.

5:43

Which will be a strong monthly recurring.

5:46

You guys know all about the R&D tax credits.

5:48

We’ve been talking about that.

5:50

I’m running training for more of the team at ERTC Express today.

5:55

So that’s starting to roll out.

5:57

And obviously, the big one that we’ve spent a lot of time talking about is around telehealth.

6:03

And this is recurring monthly.

6:06

Not only once a month—it’s gonna be twice a month.

6:09

And I think what we really got excited about on this, Syd, is unlike ERTC, there’s no partners you don’t want to partner with.

6:18

You know, while ERTC had a lot of good—I’m not naive—I mean, we had a year pause where no money came at all for 12 months and a few days, and it was painful, man.

6:29

And Syd, I mean, I don’t want to be the guy that only talks about all the sunshine and rainbows, because it wasn’t all good, man, was it?

6:38

No, there were definitely some issues about it, right?

6:43

And while the Band-Aid is big, when you’re paying out over $15 million—with an M—in commissions, it’s hard to complain about it.

7:00

But… Well, we can.

7:01

If you want to hear us complain, we can.

7:03

But saying that—and you know, I was in the trenches with a lot of you guys—I jumped on the calls, I closed deals with you, and I found the close fairly simple. But there were some things that weren’t cool about it, right?

7:18

And so, you know, this is a meme that I sent to Brian. I’m like, “Brian, this is exactly what I’m talking about,” right?

7:24

Because when I was younger, just being honest, I didn’t have the top-tier education.

7:31

I went into the car business—ironically, with Tommy—all the way back then, right?

7:35

That’s how long we’ve known each other.

7:37

But I outperformed by working hard.

7:40

Well, as I’ve gotten older—and I’m sure a lot of you can relate to this—I grew past the grinding, working-hard stuff, right?

7:52

We’re smart enough now, with wisdom and experience, to position ourselves in the right way to get the ultimate return on our investment, right? On our effort. You work smarter, not harder.

8:06

Would we all agree on that? And it seems like it takes wisdom to learn it.

8:12

So I put this meme up because it says, “If hard work leads to success, the donkey would own the farm,” and **** I was the donkey for many years. I ain’t gonna lie—I just outperformed with pure hard work.

8:25

Well, looking at ERTC—yes, again, I’ll say it one more time because it deserves to be said—$15 million in commissions, and we’ll probably double that, if not more, before it’s all over. That’s beautiful. However, the one-year pause, right?

8:44

The scandalous IRS show that went on there for a year—

8:52

That was a little bit of a pain in the ****.

8:54

Would everybody agree?

8:55

Give me a “Roger that” if you agree.

8:58

Dude, Roger, I couldn’t agree more with that, for what it’s worth.

9:03

Not everybody may understand, but trust me, I feel the pain.

9:06

Starting out, we were getting paid in like 13 to 17 weeks, and then all of a sudden, it went to nine months, right?

9:14

And I don’t know—it sucked that it went to nine months—but here’s what sucked the worst: I told all my customers 13 to 17 frickin’ weeks, and then I got egg on my face.

9:26

That’s one of my biggest pet peeves—when something else makes me a liar, right?

9:31

It’s very frustrating, right?

9:33

I mean, how many of you can agree with that?

9:36

No, dude, 100%, man.

9:38

The other thing was I would sit down with somebody and find out they cooked their books, or they didn’t do their taxes right, or they’re afraid to get their books opened back up, and so they’re like, “It ain’t worth an audit,” right?

9:50

Or I would sit down with somebody and they would sound really, really interested—and they had one employee.

9:56

Shocking.

9:57

So as lucrative as it was, it wasn’t 100% ideal.

10:02

Let’s say it was a 90—

10:04

Maybe 85 or 90%.

10:06

Because there were some mistakes that you couldn’t overcome.

10:12

You couldn’t get past, right?

10:14

I mean, they were dead in the water.

10:16

It was a sinking boat.

10:20

What I love about Small Business Advantage, the telehealth product we’re talking about, is there’s no IRS to pause it and try to get out of paying it. One.

10:33

Two, it’s recurring every two weeks, so it’s not if, it’s when.

10:39

Three, every single person you sit next to—whether they work for somebody or they actually own a business—is a customer.

10:53

And here’s the way I see it. Here’s how simple I think it’s going to be.

10:59

I think not only are you going to be able to pitch and close a ton of business—in a worst-case scenario, what’s called a Z deal, right?

11:08

You know I’ve talked in the past: when you A to Z, you try everything A to Z, and then Z is your last effort.

11:13

The Z on this deal is to sign up the company and have them let their employees decide whether or not they want it.

11:22

The payroll-deducted option is what it’s called.

11:25

That’s considered a miss, and it’s actually a hit.

11:29

I honestly believe anybody who gives me—or us, when we’re fully trained—15 to 30 minutes of their year, there’s no reason why we can’t close every single deal and every single customer, unless they’ve already got the benefit. That would be the only thing that could possibly slow us down—and trust me, give me enough time, I’ll figure out a way to flip them too. Okay? That’s what makes this the ideal position. There’s no waiting nine months. There’s no, “It’s a nice payout, but you’re getting paid those entire nine months.” And by the time the nine months pass, you’re pretty much making ERTC commissions.

12:13

I know for a fact that every person I sit down and talk to—whenever that conversation comes up, “Well, what do you do?”—guess what? I pity the fool, because I got a loaded gun when they ask me what I do. I’m gonna pitch every single person I ever come in contact with. So every friend is a lead, every acquaintance is a lead, every stranger is also a lead. That little piece of the pie is going to make a massive difference in our success with this—over even ERTC.

12:50

Does everybody understand that?

12:52

No?

12:53

You followed along?

12:56

Yeah, people are agreeing. They get it. Everybody gets it. Everybody feels that same pain point, man.

13:01

We all do. Well, now’s the time, man. We’ve made you guys wait. You guys have been part of the beta. And before I go too far, let me shout out First Blood—I believe it was drawn by Thomas, and Thomas is on the call today. Vanessa, make sure we get Thomas a gift card. I think you were the first person to get a deal. I think it might have been yourself or maybe a friendly company, Thomas—I don’t remember—but hey, somebody’s got to be first, so why not you, man? So congratulations. Glad you did.

13:31

Congratulations, Thomas. Why does this not surprise me, to be honest?

13:34

No, he was an action taker with the ERC. He’s an action taker on every webinar I’ve seen.

13:39

He’s active in every Facebook group. The guy takes action.

13:47

He quits school because of recess. He doesn’t play.

13:51

Alright. Well, look, today what we’re going to let you do is formally sign up.

13:58

And the best part about it—I’ll let Syd go over it—is we’ve worked the sweetheart of sweetheart deals. Better than you probably thought before.

14:09

And I’m going to put the link up, and Syd, you can go ahead and break it down for everybody. We’ll answer questions and get as many of you going as possible. You guys are going to have about a four-week head start on anybody else—

14:24

Realistically—because this will be more of a little bit of beta—and we’re going to spend our time working with you guys and kind of treating you with one-on-one support.

14:35

So let’s do it, Syd.

14:38

Yeah, well, first off, I mean, let’s just get to the real value, right?

14:43

Being a Forge member, we’re waiving the $2,497 fee to be platinum.

14:47

When we launch this in the next four to six weeks—which, by the way, means you are getting a four- to six-week head start on everybody—when we launch this, every single person that wants to come in platinum is going to have to pay almost $2,500.

15:04

You all get that for free because you’re part of our handful of real action-takers, and we want to thank you for it, okay.

15:12

Not only that, you get a dollar trial, right?

15:14

And that’s for 30 days, if I’m not mistaken.

15:17

Yeah, I think I set it for 30. That’s right, Syd.

15:19

Yeah, which is awesome.

15:20

So it’s not a seven-day trial; you get 30 days for a dollar.

15:23

There’s no reason not to sign up.

15:25

You will never have to pay the 24.97.

15:27

You’re ready to get in, right?

15:31

We’re also going to do some monthly contests for Platinum members only.

15:37

I told you I worked with Tommy in the car business over 30 years ago.

15:40

We’ve owned dealerships together, car stores together—all three of us have, actually.

15:47

And Tommy and I both actually met at a millionaire weekend in the Bahamas that you had to win through Southeast Toyota. Only the elite of the elite ever got to go to these things called cash bashes.

15:59

And we know how much that motivates and excites everybody.

16:04

And I think y’all probably remember a lot of what Brian and I also did with ERTC.

16:09

So, we are going to do monthly contests and prizes that will be available only to the Platinum members, which every one of you is now getting for free, right?

16:19

We’re also going to put you into the Platinum bonus pool.

16:22

Only Platinum members that sell over a thousand lives—which is going to be child’s play for y’all—

16:28

when you get a thousand signups, you’re going to be able to participate in our exit strategy for this baby, and you’re going to get a piece of the bonus pool, right?

16:39

And you know, it’s not listed—Syd, dude, I gotta interrupt because Vanessa forgot to do it. I was rushing and I didn’t double-check it. You know, it’s a 40% pay bump from day one for Platinum. You get a 40% commission bump out of the gate, right? You’re going to buy in at the top-tier commission. Let me stop right there. How excited are you about what you’ve already heard?

17:07

‘Cause there’s more. I just want to see how excited you are. I mean, this is all stuff that I went to bat for everybody here.

17:17

All right. That’s what I thought. Okay, just want to make sure. Just want to make sure—’cause listen, you know, we worked hard for this, and I told you all the way back in April that I was going to give you some value.

17:31

And I want to knock it out of the park.

17:33

You know, I’m a competitive SOB.

17:35

I can’t help it, right?

17:37

Here’s the other thing—

17:38

talking about mistakes with ERTC or things that we loved and hated—

17:43

listen, I enjoyed closing for everybody,

17:46

but I really got bogged down closing for some of the field agents and whatnot.

17:52

So, therefore, moving forward, we’re going to charge a closing fee to those people.

17:59

Because each and every one of you are Forge members and coming in at a Platinum level, you will pay no closing fees.

18:07

I will personally make myself available, especially to each and every one of you, but also to other Platinum members, to close your deals for you.

18:16

Okay, you’re going to get an exclusive Slack channel, which is nice because—I don’t know about you, and I’m just going to call it like it is because I’ve been in the trenches with you—you send in a support ticket, they’re quick to get back, but sometimes you just need to talk, or you really want to ask something, or you want to be able to go back and forth. That Slack channel is going to give you exactly that, right?

18:36

You’re all going to get a Diamond sales page. We’re creating a Facebook group today—don’t make me a freaking liar, Vanessa—we’re creating a Facebook group today.

18:45

I already did it, Syd.

18:45

I’ve seen it.

18:46

So yeah, she’s on it.

18:48

All right.

18:49

Obviously, it’s live.

18:51

We’re going to continue our live weekly training, which is beautiful, right?

18:56

And then we’ve got some special stuff that we’re actually going to offer.

19:02

Rock and roll, brother.

19:04

We’ve got some special stuff that we’re going to offer to each and every one of you in Platinum as far as marketing materials.

19:11

We want y’all to be able to concentrate more on meeting customers and being prepared to meet those customers than having to create your own marketing materials.

19:19

So we’re going to handle all of that for you, okay?

19:26

Awesome.

19:27

Excited back in April—I’m with you, Steve.

19:30

Listen, I’m as impatient as they come, especially when it comes to technology, because I don’t understand it as well.

19:35

You know what I mean?

19:36

Like, I look for immediate results. I want to go through the drive-through and buy member pages and stuff, right?

19:43

It’s not that easy anymore.

19:46

But anyway, sign up today for $1, obviously, if you want to stay in the Forge. I mean, you’re getting a $2,500 bonus. Don’t forget, all of you got a 60-day credit.

19:57

Yes, sign up for the 197. All right, awesome.

20:06

Here’s the other thing—you know, we gave the farm away on this right here.

20:12

We do have multiple partners in this. You know, there’s a very limited time.

20:19

If you’re going to sign up, sign up right now.

20:21

Don’t procrastinate because when it’s gone, it’s gone.

20:24

You can see they gave, what, two days here—and that was being lenient.

20:28

You really have two minutes.

20:30

So sign up right now.

20:31

This is the value that we talked about.

20:34

Now, is there going to be massive other value, other things?

20:38

We’re going to give you value in a lot of other things, but this one’s huge.

20:42

And if you want to keep getting this kind of value, this kind of gift, we’re going to do it.

20:49

Reggie asked, what about tier two reps?

20:51

Yes, we are going to do it similar to ERTC, where you can bring in sub-agents below you, but we’re not going to go any further than that because this is not an MLM in any shape, fashion, or form.

21:01

And even better—Syd, I’ll jump in on that. Sub-agents—

21:05

When you recruit someone to participate in this deal, it will be tied to you and you will benefit from it, but it will not reduce your commission on deals you do.

21:15

So it’s not exactly the same.

21:17

Yeah, we’re not splitting your commission, but you will get an override on deals they bring in.

21:23

Okay, another thing that’s better than ERTC—because ERTC, the commission came out of y’all’s percentage.

21:33

Oh, and Thomas is asking about the marketing.

21:36

I’d love to elaborate on that.

21:37

Not only are we going to be creating official corporate professional marketing material for your level—the Platinum level—

21:42

we’re going to customize it for you. So if we’ve got a brochure, we’re going to make a QR code that links to your affiliate tracking link. We’re going to put your name,

21:56

we’re going to put your phone number. We will not customize the content because that is approved for compliance, but you’ll be able to take a design to a printer, and it will be customized and personalized to you and your agency.

22:14

Yes, Scott, we will have email content that we will provide to you.

22:18

And if you are a Small Batch member, we will roll out done-for-you email campaigns built into your Small Batch CRM.

22:25

So yeah, there is crossover there.

22:27

But even if you’re not in Small Batch, we will provide those email marketing campaigns for you to use in whatever way you would like.

22:33

Absolutely, yes.

22:39

Very nice.

22:43

Asked exactly what the override is.

22:45

I don’t know yet; we’ll figure it out.

22:49

Thanks. Hey, thanks for signing up, Steve.

22:51

Take action, man.

22:53

Listen, here’s my expectation for each and every one of you.

22:57

I want you to make five times this 197 before it even charges.

23:01

And I think each and every one of you can do it.

23:03

It doesn’t take but one or two deals to bring that in.

23:13

Who else has signed up?

23:16

We’ve got Daryl Patterson, I see, has joined us.

23:22

Steve signed up.

23:24

Yeah, I see a lot of pending.

23:31

It hasn’t gone through on the back end yet, so I don’t have a name tied to it yet, but I see y’all trying.

23:40

So they’re asking, is this going to replace the Forge?

23:45

My interpretation of things is the Forge is a special VIP mastermind that gets you all-access backstage passes to everything as well as personalized guidance.

23:58

It is such a small group.

24:00

It’s so special.

24:02

You know, basically we have a hundred percent attendance every single week on this call, right?

24:06

Like, that never happens.

24:08

We’re able to work with you individually and bring you these exceptional—waiving the 2,497, bringing you in at the front, being beta for 60–90 days.

24:19

That’s because of the Forge membership, that specialness.

24:25

So the Small Business Advantage is an opportunity and a course, so they are separate.

24:31

We will have separate training because we’re opening that to the public.

24:35

The Forge is not open to the public.

24:37

It’s you guys, and that’s what we’ve got right now, right?

24:40

So we will have additional training on a separate date and time for the Small Business Advantage.

24:50

Oh, and once you’ve signed up, there’s not even a membership site yet.

24:54

What you’re going to get is a personal email from me. I’m going to set you up as an agent with a tracking link, so we’re no longer beta, manually tracking deals, etc.

25:03

You’ll have a tracking link, so I’m going to email you personally your tracking link and a quick training intro video to get you acclimated.

25:13

I am in the process of rolling out that membership site, setting up the weekly training, etc.

25:18

Et cetera, et cetera.

25:20

This is literally—you’re the absolute first.

25:26

So no “welcome email” or form email that you’re used to.

25:30

It’s going to be a personal email from me to you with your information.

25:34

And we’ll have it today.

25:36

I’m going to put the link in chat so it’s easier for a lot of people I see.

25:42

The link’s in red below, by the way.

25:46

But I’m going to stick it in chat for everybody too.

25:49

Okay.

25:51

Oh, I see you already did.

25:52

Good job, Vanessa.

25:54

Why, thank you.

25:55

Yeah, there you go.

25:58

I did save the changes, so the page does confirm a 40% commission bump from day one. I haven’t saved my changes yet.

26:10

Working with Brian.

26:11

All right, so now we have many financial benefits of being in the Forge.

26:18

I think, you know, it’s minimal.

26:20

It’s really just to see you’re committed.

26:22

That’s 100% what it is.

26:26

I promise you, with any of these opportunities, a couple hundred dollars isn’t going to change your lifestyle.

26:31

Having the opportunities will.

26:38

Yeah, I want to say hey to Brian Wade.

26:39

I’ve seen Joe Vargas come in, and Guy Bergstrom—sorry, had a little hiccup.

26:48

Reggie says he wants to not miss anything, so he’s not going to do it while we’re on the call.

26:51

I got you, Reggie.

26:56

Are we going to scrape leads for everybody the same way we did with ERTC?

27:01

Absolutely, yes.

27:02

Yeah.

27:07

Yeah, we want to help you be as successful as possible.

27:11

I’ve already started working on brochures.

27:15

We’ve done some flyers.

27:18

Email campaigns are in the works.

27:20

Of course, we’re going to test them for opens and clicks, to make sure they’re good and effective before we roll them out.

27:29

We’re going to have special training—we’re working on recording some really successful sales conversations that happened with businesses where we’ve literally had businesses asking, “Okay, stop talking, let me join,”

27:47

Like before the pitch is even over.

27:49

So we’ve got some really great real-world conversions that’ll roll into the sales training because when presented right, this is an irresistible offer.

28:02

My husband and his business, we were the…

28:05

I mean, I was also testing, but my husband was the first to sign up.

28:11

He is a contractor in the carpentry industry, and he has 1099 employees, so for himself and my family and his contracted employees, we were the first to sign up—and he’s a tough sell.

28:34

He hears everything that I do.

28:38

Stanley, welcome.

28:40

Steve, Thomas, I see you all coming in.

28:44

Welcome, welcome, welcome.

28:46

Were we trying to get in touch with Stanley P. not too long ago? I feel like I called you—you had a big commission or something. But just good to see you, buddy.

29:02

What will be the second-tier agents not wanting to come in at Platinum? They’ll get 40% less commission and none of these benefits that we have listed here on this slide.

29:16

I have a feeling most people are probably going to want the Platinum.

29:21

And if they do, that will not affect your commission on their deals.

29:27

Right—any deal. If you refer an agent and they come in and they join as Platinum, that’s fine. Your override for their deals, which is TBD, will be established and shared. It will not change if you refer an agent regardless of what level they come in at. If they get a deal and you refer that agent, you’ll get an override. So you don’t have to worry—if they come in at Basic, a deal’s a deal for you. No, no—yeah, yeah. I’m gonna—Thomas, hey, I’m writing to you. I’m emotionally connected to all my domains. I think you know what an expense there is. There is a small upfront for Basic agents, Reggie. The only people who we are waiving an upfront enrollment for the course are you.

30:37

Everyone else in the world, there’s an upfront.

30:41

Because we only want to work with people who are invested.

30:44

We don’t want 100 people coming in for nothing, just wasting our time, right?

30:47

We want to be able to focus our efforts on supporting you, helping you close deals, and supporting your customers—not a bunch of looky-loos and tire kickers, right?

31:00

Yeah, another lesson we learned at certain points with the ERTC—you know, when you’re helping, training, and closing for people—it’s nice to have, first off, action takers. Nothing’s worse than spending an hour with somebody and they’re never going to do it anyway, right?

31:28

But secondly, you know, we want to keep the training at a higher level, and the reason why I volunteered to do these Forge calls is because all of you are higher level, better than that.

31:42

And we can move at a much faster pace and rate and really talk about the real value, right?

31:50

The real get-down-and-dirty stuff that the ordinary calls people just can’t keep up with.

31:57

So we tend to just do a bunch of basic training constantly, repetitively, on those.

32:02

All of y’all are smarter than that.

32:04

You remember how redundant some of the ERTC calls got.

32:09

I mean, I felt like we were teaching people how to send an email—you know, like literally pressing “send” on an email at some point.

32:18

And we were teaching people how to spell “email.”

32:22

This was a third language, you know what I mean?

32:25

Hey, Donald, I see you—congratulations.

32:29

Sorry for keeping it real.

32:31

Yeah, well, you know, as soon as the call’s over, I’m gonna invite you all personally to the Facebook group.

32:37

As long as we’re friends, I’ll be able to.

32:40

If not, then I think I’ve got you in Slack.

32:43

I’ll send you a link so you can request, and I’ll add you, et cetera, et cetera, et cetera.

32:48

I see Donald Lee just joined in—good to see you, buddy.

32:51

Yeah, I mean—and one thing about this—it’s so simple, it’s so straightforward.

32:58

There’s no application, there’s no paperwork, there’s no qualification.

33:03

It’s just, “Hey, do you want to help your family, business, and your employees and improve your employee retention and ROI on employee time?” I mean, yes.

33:18

And then it’s done, and the money’s upfront, and the commissions are, you know, undelayed and recurring. I mean, ERTC—

33:26

It was a lot harder, more complicated. Hey Paul, welcome. Did we talk, Syd?

33:37

I know I see people asking about—if they’re struggling to close a deal—how’s that help from you, that done-for-you closing support? How do you see that going? I’m going to tell you right now, I’m going to get on the call and, in the worst-case scenario, we’re gonna sign up the company to just offer it as a payroll deduction to their customers. Like, at worst, either they’re gonna sign up all their employees out of the gate, or if we can’t get them to take action right then, a lost deal is going to be one that just offers it to their employees on a payroll-deduct availability.

34:17

I’m very optimistic and, you know, I’ve spoken—obviously, you know I can’t ever sit on my hands very long—so already, everybody I meet, I’ve already been kind of, you know, around-about pitching or inquisitively talking to about this.

34:37

I feel our close rates are going to be insane. It’s just so easy.

34:42

Everybody needs it, and even if it’s not something that people see the value in right away, the value is in actually offering your employees some sort of benefit. And talking with contractors—and a lot of, like, a landscaper I talked to two days ago—just being able to give him that added edge over his competitors, that, you know, they do offer some sort of extra package, right?

35:14

That allows telehealth—I didn’t mean to use the “B” word—but it gives them a better position to hire better people.

35:23

And one thing that, across the board, every single person that’s had to deal with hiring employees the last two years—it’s been absolutely beaten to death.

35:34

They’re looking for any edge they possibly can get because it’s so hard to hire decent employees right now, more than it has been for the last two years. It’s a fact.

35:43

In fact, Brian’s brother ended up selling out his HVAC company just because it literally wore him down just trying to hire decent employees.

35:58

So 100%—Steve says it should be way easier.

36:01

Every business owner is eligible and understands this.

36:03

That’s it in a nutshell right there.

36:06

100% no-brainer.

36:09

One of the things my husband said when we were talking about it—when he’s like, “Oh, telehealth, so if I have a sick guy, he can just call on his lunch break.”

36:18

My husband actually pointed out that one month for $39.95 for one employee—one paid day off to go to the doctor—he recoups five times that investment, providing the ability for that employee to be able to sit in his truck, have a 30-minute visit on lunch versus a sick day, which could, you know, range from $100 to $150 a day, paying this guy to be home sick or to go to a doctor.

36:55

You know, it gets a little calculating at that point, but the ROI is immediate.

37:02

Yeah, zero deductible, zero copays, unlimited use.

37:12

Yes, guys, that’s a great question.

37:14

I’m not gonna get into it, but yeah, we’re actively working on that.

37:18

Ooh, I like Thomas’s question, Syd.

37:21

Give me 30 seconds, let me grab a coffee and I’ll be right back.

37:25

So Thomas wants to know, “Syd, what’s your best opening one-liner?” and I’ll let Syd talk about that once he gets his coffee, but my favorite thing Syd says is that when you ask him, “How you doing, man?” he says, “Awesome, always.” Starting that conversation with a positive vibe sets the tone for the conversation. It’s hard to stay cranky when you get that energy right at the start. So my favorite opening line from Syd is “Awesome, always.” I use it whenever I’m talking to people who don’t know Syd—because they’ll know I’m copying him.

37:58

Yeah, I’ll have that—something to drink.

38:02

All good.

38:03

Dude, I mean, right out of the gate, I would ask people, you know, how have you been doing with your hiring?

38:09

Because every single person is gonna relate to you on, you know, the complexity of hiring decent people right now, right?

38:21

So immediately, I would ask them, you know, how are you doing on your hiring?

38:24

And the second they do it, go, hey, you want the secret pill?

38:27

Do you want the secret added advantage?

38:31

Trust me, in Tampa, we hired over 500 people.

38:36

I’m going to tell you what can give you an added advantage by giving them additional reasons to work with you, to make life easier for them.

38:47

If you make life easier for them, and if you show that you appreciate them—and the best way to show that you appreciate them is to give them added perks.

38:56

One thing I love hearing in talking to businesses who are jumping in is the unexpected benefits that they find.

39:04

One of the folks that we signed up this past week said, this is amazing; I’ve just sent my kid off to college, and now I know they’ll be able to get care easily without coming back to town, finding a doctor, etc. Being able to provide their own family that security really resonated with me.

39:26

I’ve got a kid getting ready to go off to college, and the thought of her trying to find a doctor and scheduling an appointment on her own for the first time…

39:34

Instead—oh, here’s an app, push a button, connect to a doctor. So that was really eye-opening for me. I hadn’t even thought of it.

39:42

Not to mention, if anybody’s ever had a spouse or a kid that overreacted and went to the emergency room and you get that bill, right—you ain’t got to worry about that. And you can go to the doc-in-the-box; you’re $150–$200 out of pocket. You’re avoiding that cost, right? So, there’s no waiting on the appointment. You want to talk about a pet peeve—with my mom going to her doctor’s appointments, they set those appointments with no intention of you walking in that office at that time. That just means, okay, you showed. They double-book, triple-book, quadruple-book a lot of these doctors. Just the idea of being able to call in and actually—you know, the simplicity of it—absolute no-brainer. Yeah, we talk a lot about getting a second opinion. I love being able to get a first opinion—do you think I should go to the ER? Do you think this is serious? Great for hypochondriacs. Donald asks, if someone is traveling in a foreign country, are there any issues with them calling in and getting service?

40:41

And the answer is absolutely not.

40:43

It’s an app.

40:44

If there’s the internet, they can get taken care of.

40:49

Dude, 90% of the time, all you’re needing is a Z-pack or some kind of, you know, antibiotics anyway.

40:53

Who the heck wants to go sit in an office all morning, waiting on that, when you can just call in and get it—you know, get the script?

41:00

Oh, I’ll tell you this.

41:02

Brian provides fantastic insurance for me.

41:04

I’m very well taken care of.

41:06

I will avoid going to the doctor.

41:08

I will let myself get so sick because I don’t want to miss work.

41:18

I have a lot of responsibilities.

41:19

I don’t want to take the time.

41:20

I hate waiting.

41:23

So my husband got this telehealth for the business owner and for employees.

41:29

I am telling you, even with my fantastic insurance, that will come in handy—thank you, Brian—

41:34

I will be using telehealth for myself, for my children.

41:37

So it’s not just for employees; the business owner gets incredible benefits too.

41:42

So it’s immediately positive for the business owner as well as the business itself for that investment in their employees.

41:51

You know, your employees stay healthy because they’re more likely to get care, to take care of themselves.

41:59

And Vanessa, I don’t know if we told them, but everybody understands this is not only for them, it’s also for their spouse and up to six. Yeah.

42:06

I mean, yeah, I mean, so the time lost to an ill family member or an ill employee is exponential in what you can lose.

42:21

You know, if you’ve got a sick kid and you can’t send them to daycare and you can’t work and you can’t get them taken care of—the impact ripples.

42:32

It’s also available in the US and Puerto Rico.

42:36

I know we had a ton of Puerto Rico business, so it’s available in all of those areas. When signing up as a business owner, the owner has greater advantages. What happens if the business has more than one owner or two or more?

42:59

Hmm. I don’t know. That’s a little technical.

43:02

I’m sure there’s gonna be a way that we can take care of all of them. We’re gonna take care of all of them for sure. And someone’s going to ask about Guam.

43:14

I don’t think so.

43:16

One, because I hated having to stay up until 3 o’clock in the morning to call them.

43:21

If we can just get every customer in the US and Puerto Rico, then we’ll open up Guam.

43:29

But for the sake of my sleep, let’s leave Guam out for now.

43:39

I know we signed a ton of ERTC deals in Guam.

43:47

I know the filing—my biggest ERTC account, Reggie says, was Guam.

43:53

Yeah, well, also, who was the guy that was selling those leads there for a while?

43:56

He was doing all the—he was getting them out of Guam.

43:59

Yeah, yeah, mm-hmm.

44:01

But I’m telling you, I had to set my alarm clock, wake up at two and three a.m.

44:04

in the morning and close those calls with people, so.

44:07

Yeah, oh well, some folks are saying this.

44:11

Yes, the lead is captured.

44:13

So your affiliate link is gonna go to the sales page.

44:15

You’ll see what you’re familiar with—a lead capture form on the sales page.

44:20

From that lead, they are directed right into completing their purchase like we’ve talked about.

44:27

It’s an instant, real quick process.

44:29

But if they abandon cart—if we catch their lead but then they don’t end up completing their purchase for whatever reason—we will have the standard email, text, sales follow-up on that lead, working to help the conversion after you generate the lead.

44:46

And as long as they filled out the lead capture form from your link, when that lead becomes a deal, it is still credited to you, absolutely.

44:57

Okay, so we can use the word benefits.

44:59

All right, just making sure.

45:00

I know there are some tricky rules about this.

45:09

100%, Dave, you’ll contact your own ERTC.

45:13

Hey, listen, we talked about that since the beginning.

45:17

Some of y’all are already selling your current ERTC clients additional services.

45:23

This is one that you should definitely immediately market to your ERTC clients out of the gate.

45:30

Does anybody know why?

45:32

I’m going to tell you why. Let’s talk about facts.

45:35

If somebody has done business with you in the past and you get in touch with them again, do you know what your closing ratio is?

45:42

National average: 67 percent.

45:48

That’s significantly better than the 20% of a walk-in, right?

45:54

Now, mind you, I said walk-in. Outgoing lead, you’ve got a 2% close ratio.

46:00

So the fact that they’ve done business with you makes them 160, you know, or 80 times more likely to do business with you, or even 4 times more likely to do business with you if they called you for some reason.

46:11

For that reason alone, that’s the low-hanging fruit.

46:18

Call them. They know, like, and trust you.

46:21

Exactly, Brian.

46:24

And they’re probably grateful you got them a whole bunch of money.

46:27

Yeah, that tends to break down the wall pretty well.

46:35

Yeah, remember that big check we got with this one? Helped me.

46:44

Okay, so Thomas is asking, as a business owner, do I get the same package as my employees?

46:52

The answer is no, but what you get is everything that the employees get plus a little more.

47:00

There are some additional coverages for things that are business-specific.

47:06

So, on the Illusional.com homepage, there is a chart of everything the business owner gets, with simple checks or Xs with a list of features so you can compare the packages—what all the business owner gets.

47:21

But it does cover yourself, your spouse, and your children, as the business owner.

47:25

So my husband, as the business owner—his account, the single business owner account—does cover myself.

47:31

I’ve got two children.

47:32

If I had two more children, if I adopted two children, or if they just spent a whole lot of time with me, there’s no paperwork involved in proving they’re my children, if you know what I’m saying.

47:42

All four of those dependents will be covered.

47:49

Darryl, restrictions around the domain.

47:51

We haven’t laid out parameters yet.

47:53

You can’t use the business name, Illusional, but we will share parameters.

48:00

The general recommendation is to name it after your agency or your business.

48:07

Syd says that we are able to use “benefits” and the word “telehealth,” but we’ll get some.

48:13

I like the word “advantage” because I do think this gives an advantage—it’s an advantage for their employees, an advantage for their hiring, an advantage for them, an advantage for their business. You know what I mean? So I would stick more to the word “advantage” than I would the other words. I like that a lot. Well, I think we’ve got everybody. If there are any questions, you know they go by so fast we try not to miss them, but if we’ve missed you, it’s not intentional. Can you just pop it in again—copy and paste with the QQQ—so we can make sure we answer you?

48:51

Honestly, I think almost everybody on this call has already grabbed in for a dollar and locked in your Platinum so that we can waive that $2,497—oh yes, two comma four nine seven. And that’s the benefit of the Forge, right? You’re the only folks that we’re waiving that for, and you get all the Platinum benefits.

49:18

There is no welcome email, Donald.

49:21

I will be personally emailing you after I create your affiliate tracking link.

49:27

And I will be personally inviting you to the Facebook group.

49:30

There’s no automated welcome email.

49:33

So no, I’ve been on this call and haven’t emailed anybody yet, but I will be personally reaching out to you.

49:40

Reggie, I love that domain.

49:43

That’s a great idea.

49:43

If you’ve got it, grab it.

49:51

Syd, am I missing anything?

49:55

No, no.

49:56

All right, so there’s one benefit of many for being in the Forge, man.

50:01

I thank you, everybody.

50:02

I know it didn’t happen as quickly as we expected, but obviously, you can hang your hat on the hook that if me and Brian say it’s gonna happen, it’s gonna happen.

50:14

So that’s important.

50:15

That’s the most important part.

50:18

Take advantage of $2,497 getting waived right now for the next two days.

50:30

Oh, thanks, Reggie.

50:32

Hey, Michael, welcome.

50:33

I do see your name, good job.

50:35

Steve, hey.

50:39

Venice, Venice 360.

50:43

All right, if anybody’s having any trouble—I see a couple of pending joins—

50:48

If you’re having trouble, let me know.

50:50

Raise your hand if you’re trying to join, but it hasn’t gone through.

50:56

I can make sure we lock it in.

51:00

Hey, Reggie, I saw you.

51:01

I’m glad you didn’t wait till after the call.

51:03

I was glad to see your name.

51:05

And yeah, we will have a Facebook group.

51:08

It will be open to everyone who enrolls and pays that membership, whatever level they pay for the course, etc.

51:19

You will be the first ones in, so we’re gonna lay the groundwork and the foundation and set the vibe right. But yeah, everybody else will be in, so the conversations—you might see folks talking about a lower commission rate, etc., etc.—Platinum is the 40% bump from day one without other qualifiers. So if you see other folks talking about different money amounts, just know that you’re special. You know, we were talking about some of the gifts and prizes that we’re doing, and we’re thinking about setting the level where if we hit it, Vanessa has to delete her Taylor Swift fan page.

51:58

Sir, there will be none of that.

52:04

There’s not enough.

52:08

Never take my time.

52:09

We had a guy—we were doing a super sale up in Snowshoe, West Virginia—who said, “If you sell this car, you can shave my head.”

52:14

We sold the car, shaved his head, and the guy returned the car the next day.

52:21

No.

52:21

Yeah, it happens. All right, I’m awesome.

52:24

All right, I knew you guys would take action—it’s important, it’s important. I’m ready to get to work on this because, again, I’m not here to grind, man, you know what I mean? I want the right offer at the right timing, and right now, with the issues with hiring decent people and competing with other companies, the timing is perfect. Right now, this is the perfect offer at the perfect time.

52:56

And when you have the right offer at the right time, you don’t have to close anything.

53:00

It closes itself.

53:01

People close themselves.

53:03

And that’s where we’re at with this.

53:05

Hey, with respect to everybody’s time, it’s good to be back.

53:07

I missed y’all.

53:08

I’ll see you next Wednesday.

53:10

See you, everyone.

53:11

Thank you so much.

53:13

See you, Vanessa.

53:14

Thanks, Ed.