Welcome To The Forge – Membership Call #10

The Forge: Exclusive Members’ Training Session July 2, 2025

Live Q&A with Syd Michael

(Raw transcription; not proofed for grammar or spelling.) 

Click here for Google Doc of the transcript

0:02

Hey, what’s going on?  

0:05

Wednesday 11 a.m. What’s going on? What’s going on?

0:12

Who knew a bad job report—Wall Street loved it?

0:19

Weird. They want to see anything happen to get that rate to drop. Cut that rate. Anyways, um, we got a few people jumping in. We’re gonna let a few people jump in. Hey, I need everybody to be super proactive today because I’m going to ask some questions, only so I can better serve you, only so I can better serve you. What’s going on, Mr. Leith? Good morning, guy. Always. We talked a little bit about being extroverted and introverted last week, right? Main thing is to be able to dig down and pull out the best version of yourself, no matter how we’re all made up. But uh, alright, alright. I’m assuming this is gonna be—uh, we’ve got most everybody coming in. Hopefully nobody’s late because I don’t have to go backwards. I need a super proactive crowd because I’m gonna ask some questions again, only so I can better serve you. You know, I’m with guys. I know they’re pushing to launch their telehealth service product that they have coming down the pipe.

1:57

I was figuring in my head that between June 1st and June 15th, we’re running behind that.

2:03

But I don’t want to just get on here and talk to you about things you don’t need to hear about, right? And I don’t necessarily know exactly, you know, they handle that—that’s not my lane, right? So I don’t know exactly the process or the progress that we’re getting. I just keep getting told it’s coming soon. But if I’m gonna—you know, if we’re gonna share our Wednesdays, right, I want to bring you some value, alright? And I think to help me better, right? I want to ask some questions, if you don’t mind.

2:40

I know some of you are investing, but a lot of you aren’t.

2:43

So you know, I don’t want to talk about that all the time because then I’m, you know, I don’t want to, I don’t want to, you know, talk—be talking to a wall, right?

2:53

And to be honest with you, I got **** going on too.

2:54

So I don’t, you know, I don’t want to waste your time.

2:56

And I don’t want to waste my time. Is that fair?

3:01

Let me know if you have a keyboard and can actually respond real quickly, if you don’t mind. Hopefully, most of you—some people tend to stay quiet the entire time. Right now, about 22% of you are saying that you can actually respond. That means 20–30% of us—means 20–30% of us are gonna make the decisions for the rest of out—well, that’s an interesting question. Steve, what did you sign up for? Tell me that. Tell me. Tell me what it is. Everybody who can respond on a keyboard, tell me what it is that attracted you to this. Tell me what you’re looking for. Donald, Guy, Darrell, Paul—all of you guys, what were you looking for out of this? Ongoing training, opportunities, community, and support. I agree. Opportunity. I agree. Waiting on the new offerings. I agree. It is 100% for some stuff that—uh, I do like the investing advice. Yeah, I’m just sharing with you what I’m doing. If you’re doing better than I, I don’t mean to slow you down. You know, I just noticed, you know, most of my most successful friends,—you know, none of them—all of them say, “Hey, do you have a tip for me?” I talked to a guy who’s actually—he was on TV. We talk about investing every week, call to cry to each other, or to rally each other. New opportunities coming—where are we gonna get that? Unfortunately, I’m getting impatient about it. I’m sure you are too. You know, says, “I wish I had gotten the ERTC two years earlier.” Yeah, me too, man. Yeah. But you know, dude, I uprooted my life and lived in a hotel in Tampa, and I still feel like I didn’t try hard enough. I feel like I could have done more. That’s—you know, it’s part of it. Yeah. Al says he looks forward to getting in and getting into investing. Okay, that’s good. You know, at the end of the day, what’s important to me and to all of you—and all of you probably know me better than I know myself—we’ve been talking for a long time. The most important part to me is that—yeah, well, that’s part of marketing, Donald.

6:50

I’m going to read your question in a second.

6:52

But the most important part to me is to better myself.

6:59

And if I knew something that could benefit each and any of y’all, I wouldn’t be a real friend if I didn’t share it, right?

7:11

Regardless of what it is—whether it’s a tip on how to get better business, a tip on how to rebut an objection, or if it’s an investment tip, which tends to be what me and a lot of my friends talk about often.

7:26

Great question from Donald.

7:28

He said, “Is there—there’s a considerable amount of telehealth hitting the market.

7:32

Will ours be different somehow?”

7:34

Absolutely.

7:35

And that’s really what I look forward to—you know, us doing these Wednesday calls—is me showing you how to separate yourself from everybody else, right?

7:45

I mean, let’s face it.

7:47

There is a benefit to being first to market. But you know, looking back in my past, in my history, and in my experience, first to market never was a banger.

7:58

It was always a hit, but it never was a banger, right? Because sometimes when you’re first to market, you make all the mistakes first, and then somebody gets to come behind you and do it right. You know what I mean? So, alright. Let me uh—let me ask one other question real quick. And I won’t share these—I mean, I won’t name out who. Would it—tell me what you’re—tell me what you’re doing right now to drive revenue. How are you—how are you making money right now? And I know a lot of you—I mean, we’ve talked on—I’ve talked on the phone with many of you, but some I don’t know. And I want to get to know you. Alright, we got one response—bringing in a lot of money through ERTC, but working on a new business with no revenue yet. I’m also doing that. Local business, believe it or not—very, very small town. So it’s a multifaceted business, but it’s a **** shop, gun store, and we’re gonna start doing some heavy equipment rental, tool rental type stuff, doing some brokering with commodities. I love it, man. You know what—you know, I got to tell you—9 to 5, small Amazon ads business on the side. That’s cool, dude. I got a good friend of mine who—he just videos his wife, I guess, opening all her Amazon stuff, and if somebody watches the video, he gets the commission, and he’s built it up to over—over like $1,200 a month in a short amount of time. That stuff’s pretty interesting. You know, I would turn my girlfriend on to something like that, but then I find myself having to be the techie guy the whole time, so I want to be that guy. Um, yeah, with my deal, you know, I just found—you know, yeah, I didn’t know anybody here, right? I’m from Atlanta, but in McLean, Florida, I went out and just kind of found who was the hardest-working entrepreneur kind of guy, right? I went and found that guy in town. And he was a guy that owned a Bad Boy lawnmower store, but he had guns in a **** shop and could tell he was overrun and needed help.

10:53

And so I offered to work for him for free.

10:54

I was like, dude, you need me to come in on the weekends and help you?

10:57

And he didn’t let me work for free.

11:00

But I was able to get in.

11:03

And to be honest with you, I’ve learned so much from the guy because, you know, I’ve done car dealers, I’ve sold cars, you know, I’ve done online service, you know, stuff.

11:14

But I’ve never been to a small-town, local business.

11:17

And, dude, I tell you, this guy, like, he’s the complete opposite of me.

11:22

Like, I realized, like, there are a lot of skills I got to work on, such as saying no. Right? Like, he’ll say, if he’s not making money, he’ll say no. Right?

11:36

And you know me, I come from the world of there’s a deal every time you talk to somebody—make the deal, right? But it’s kind of—it’s good because he’ll say no, right? Um, he says, “You are—” I didn’t mean to name it, but I’ve been selling on Amazon since 2017. Interesting, interesting. That’s what—that’s kind of started popping off around then.

12:02

Yep.

12:06

How do you source your products with Amazon?

12:09

I’m just curious.

12:20

How do you source your Amazon products?

12:22

How do you find—what’s the coolest thing?

12:34

And that might be a long question.

12:38

Hey buddy, I’m in the middle of a webinar.

12:40

I’ll call you back in a minute.

12:41

See ya.

12:43

My car took a ****.

12:45

So I had to get the warranty information.

12:47

I bought a warranty on it, thank God.

12:49

I’ve already spent more than I paid for the car in service on this thing.

12:52

Don’t ever buy an AMG Mercedes unless you’re ready to commit.

13:03

Merchant services, that’s a great business.

13:06

That’s not if, that’s when.

13:07

Good choice, Steve.

13:10

How hard is that?

13:11

How hard is that transition, though, with a customer?

13:22

Steve, you’re going to tell me more about that privately, I guess, because I don’t know what that is, but I need to hear it.

13:29

Easier than you thought. Nice.

13:32

So, um, um, have you signed up any dealerships?

13:38

They got massive merchant accounts, man.

13:41

I know a guy retired off of it.

13:44

Sold out for. Nine figures.

13:49

All right.

13:52

Just bought an E-Class a month ago, and it’s been in the workshop twice already.

13:56

****, dude, that sucks.

13:59

Um, I mean, listen, I’ve had like seven Mercedes.

14:01

They’ve all been great cars.

14:03

But this AMG, man, I got a CL63, right?

14:08

It’s a little older, but I love the car. But, um, man, I just found myself.

14:15

I have a Lexus LS 430—also an older one, a 2005. That thing cranks, goes, drives, and gets me where I need to go every single time. But not that Mercedes, man. Soon, Donald, but I have no idea. I can’t tell you for sure, but they’re telling me soon.

14:35

Talked to Tommy last week, even. All right, so I just want to mention here, so everybody knows—I want everybody to know because, you know, referrals are the best.

14:46

We got a guy who’s doing merchant accounts.

14:48

So if anybody hears anybody wanting a merchant account, we need to start referring that to each other.

14:55

We got a few guys doing Amazon.

15:04

Let me ask this—anybody doing Amazon, would you ever—would you be willing—reach out to me if you’re willing to volunteer to just share one day and come on live with me and just share how and what you’re doing? If you know—I don’t want to encroach on your business, but you know—I know there are a lot of Amazon sellers, but it would be interesting for a lot of people out there. Donald, I’ll tell you this—it uh—you’ll save enough that that’s going to be school comparative. Okay, all right, well, so with Amazon, obviously that’s copywriting a lot more so in positioning a lot more so than belly-to-belly sales, right? I get it. And I agree with the merchant. Steve, with your merchant accounts, how are you attracting customers? How are you—how are you—are you cold calling? Are you emailing? Are you walking in?

16:37

Are you making enough money that you could be investing? Referrals?

16:48

I love referrals too, but you gotta have a—that’s letting somebody else have their foot on your throttle.

16:56

You gotta have a way to bring in business outside of referrals, even though referrals are the best. I agree.

17:10

Are you—are you making a livable income with it yet? Or are you just kind of getting it started?

17:31

I’ve got another question for you, also.

17:34

So this guy that I’m doing this—that I work on Friday and Saturday with at the gun store or whatever, right?

17:41

Okay, all right, so you’re growing some legs.

17:43

Good job, buddy.

17:45

He charges people 4%.

17:47

If they use a card, he charges them 4%.

17:50

Is there not a merchant count, right?

17:53

And is there not a merchant that does that for you or something where it’s not as combative?

17:58

It’s like, I know that that kind of got hot several years ago, where they started charging the fee to the customer instead of the fee to the client or to the store.

18:09

But when you tell somebody, “Hey, if you pay—excuse me, if you pay with a card, it’s 4%. Pay cash, I don’t have to charge you.”

18:17

I don’t know.

18:20

It’s just kind of—and nobody really has cash on them.

18:23

You know, who the **** walks around with cash?

18:25

So you end up broke. All the merchants pass the fee on, so people are saying it’s just like that. “If you’re going to pay with a card, it’s a 4% fee.” If you’re going to—I know it’s getting more common. Donald says he’s been running into it. I know it’s getting more common. But I thought there were merchant account services that kind of automatically added it in. But whatever—3.5, yeah. Yeah. Yeah, because, you know, it’s a little bit of a profit, probably. Yeah. Okay.

19:15

All right. So the other question I want to ask is, what is it? What is it? What would be—

19:27

What would be your—what comes to mind?

19:30

You’re the first—like, what is it that Syd could—hey Stanley, what’s going on buddy? Congratulations on that good commission you made. Um, business owners since COVID now want to pass the fee. Most people pay by card. You’re exactly right, man. Witnessing that. By the way, if anybody wants a gun, I can get you a great deal right now. I’ve bought so many in the last three months, I had to turn in the 8300 form on myself. I got some nice stuff lately, too.

20:18

I know not everybody’s probably into guns either, but if you are, it’s a great investment right now.

20:30

What, so the question I was asking is like, what are some things that you would like to do, and you guys know me, right?

20:39

What are some things you want me to talk about that you think would be better, would be of huge value to you?

20:46

Getting the telehealth product or the R&D product out and us training on that’s going to be ultimate.

20:55

But considering it might be a couple of weeks before that happens, what would be best to talk about?

20:59

What would y’all want to—what would y’all like to train on or practice or role-play or hear my opinion or help me out here a little bit so I can give you better value?

21:17

Yeah, you are.

21:20

Are you doing OK health-wise, Stanley?

21:37

B2B lead generation marketing, especially in mid-size businesses, where it’s harder to get the owner/CEO present.

21:44

Yeah. Mm-hmm. I agree. It’s a little different depending on who you’re talking to, like what kind of business you’re selling.

21:50

But yeah. Okay, you know, things are moving so fast, too. Smart moves you can make in your brokerage account with crypto.

22:09

You don’t want to use exchanges or wallets? I don’t blame you, to be honest with you.

22:13

I don’t blame you. Okay.

22:18

Well, I’m glad you’re back, Stanley. And I’m glad you got a nice little welcome gift.

22:26

Was it last week or the week before?

22:27

I think a pretty nice one went out to you.

22:31

I’ve been seeing massive commissions.

22:32

We had a guy make two hundred and twenty-something thousand dollars, a new record holder now.

22:43

I’m glad you’re back.

22:47

And I can help—help you with the crypto.

22:51

I’ll point this out, talking a little bit about it real quick.

22:54

Right now, you can’t go wrong with buying Bitcoin. Period.

22:57

Right? And here’s what’s cool—a lot of people are using Robinhood to buy their Bitcoin, right? So let’s go into a bull cycle. What do you think Robinhood is up to in the last 45 days? 31%. I checked it today. I’m up 31% on it, right? I got in at like $70 a share. It’s at 95 right now, because in a bull cycle, everybody’s throwing money in there. That’s the truth.

23:29

But I don’t care if you’re buying 0.0005 Bitcoin or 5 Bitcoin, buy some Bitcoin and just let it—and just forget about it.

23:41

Oh, you got paid last week? Okay, good.

23:47

Well, prepare for glory, because I know a lot of commissions are coming.

24:05

Steve, what are some other ways that you could potentially—what do you think is the best way for you to generate some business, other than referrals?

24:20

Like, what have you seen some other people in your field doing that has been strong?

24:27

AI space?

24:28

Yeah, that’s—you know what I say about AI?

24:33

Use it.

24:35

Like, get used to it.

24:37

That’s the best thing you can do with AI right now.

24:40

Whether you’re in Grok or ChatGBT, use it.

24:46

My girlfriend uses it every day.

24:51

Yeah, we all do, bro.

24:53

He said cold calling, which he hates.

24:55

Yeah, that’s tough, man.

24:56

You know, it’s a huge difference between—here’s the thing about cold calling, here’s the truth.

25:04

I mean, I get it if you’re like starting, you’re 21 years old, and you’re just trying to—you know, I get it. Maybe, you know, you hire people at minimum wage, and they could call for you. But I think we’re all at an age where cold calling is not really where our time’s best suited. And I also think, you know, it’s a simple switch. The second you can get somebody, regardless if it’s by email, if it’s by call, if it’s by referral, if it’s by ads, if it’s whatever—if they say, “Hey man, tell me a little bit about your merchant services,” that is a completely different scenario than you calling somebody up saying, “Hey, sorry to bother you, but have you thought about getting a new merchant account?” You know what I mean? It’s a completely different animal, right? So the secret really to grow, you know, growing clients outside of just referrals is getting, like, mini-referrals, right?

26:14

Just getting them to show interest before, you know, having that conversation with them, right?

26:20

It’s a night and day difference. But I would-I-I—I wouldn’t—you know, I would, I would throw out a lot of lures.

26:30

Like, I wouldn’t be afraid to put out a Craigslist ad.

26:33

I wouldn’t be afraid if there’s certain groups in Facebook, you could mention it. You know, I would just—I would try and mention it somewhere. Tell a stranger somehow, every day, if I could.

26:49

And I would put myself on a schedule. I gotta go make a post somewhere.

26:54

I gotta go make an ad somewhere. I gotta—you know, just every day, and you’ll—you’ll see the return.

27:00

It’ll start growing.

27:08

And the reason why I say it like that, and for everybody to understand and to know, anytime I put myself on a number, one, it kind of gamifies it with myself.

27:17

And two, I get competitive with myself, right?

27:21

I like trying to beat the best weeks sometimes.

27:25

So it motivates me, because I mean, end of the day, we all gotta—you all gotta stay charged.

27:31

And that gets harder, that gets hard at times, and it gets harder as you get older.

27:36

And it gets even harder when you get comfortable, to be honest, right?

27:42

So that’s why I try and sometimes just completely disrupt myself.

27:47

That’s just working in a **** shop on the weekends. But I love it, because it keeps my—keeps my skills and verbal skills up.

28:02

And you know, obviously, yeah—I mean, I’m sure y’all know—I don’t have to work at the **** place.

28:07

I just do it.

28:08

Get out of the house and keep—keep sharp.

28:11

Meet some local people and get to know who’s who. I met some great people.

28:17

We got a guy that lives here in town who actually is like one of the key players that invented the **** cameras that read your tags.

28:26

He’s a super cool guy.

28:29

I’ve sold him several guns and got to know him well. But a multimillionaire, killing it in business.

28:36

Great guy to talk to.

28:41

Met Tim McGraw’s mom.

28:42

She lives here.

28:43

Never would have thought that. But getting out there does a lot.

28:47

You know, not all of us have a big, big circle of friends.

28:52

Are y’all doing anything to get out into the public, to stay—to stay relevant, to get out and meet people?

28:59

Because it’s easy to—it’s easy just to stay inside.

29:02

It’s easy to stay home.

29:04

It’s easy not to get out and talk to people.

29:08

I think that’s—that’s—that’s the beginning of death.

29:13

So please don’t do that. If you’re not getting out—

29:16

Find something to get into. Moose lodge.

29:18

You know, a poker game. Go dancing with your wife. Something.

29:21

You gotta have something that gives you—gives you something to get out. Period.

29:26

Go to museums. I don’t care.

29:37

Just get out. Especially since COVID—it’s easy to—it’s easy to stay home.

29:44

It’s comfortable staying home, but that comfort can hurt you.

29:54

Playing with some voice ideas, okay.

29:58

Talking about AI. 100%, guy.

30:07

100% said remote work can lead to isolation.

30:10

It really can.

30:12

And obviously, you can watch the world today.

30:14

It can create some mental anguish, you know.

30:19

I see it with a lot of the older people.

30:21

Living in Florida, we have a lot of older friends, and they get forgotten about a lot.

30:32

I’ll call my Uncle Joe sometimes and ask him a question I already know the answer to.

30:35

I just want to hear him explain it to me. Yeah, AI is dominating the voiceover-type stuff too.

30:53

I don’t know if that’s what you’re talking about when you say voice, but yeah, probably killed that career path for me.

31:02

I’m sure I could do plenty of voiceover stuff, but it doesn’t pay nearly as well.

31:06

Now they have AI, all right?

31:15

And then my last question is, is there anything else that you wanna share with me about yourself that I need to know?

31:27

Anything else?

31:34

And, well, answer that, and then I’ll ask my hand a question.

31:50

No? Okay. So, would you like me to start holding you accountable?

31:58

I can do that. I think we’re better friends than that, but I can do that.

32:07

When you publicly mention your attempts or your numbers or your tries or your trials or your closes or your sales, right, you can hold yourself accountable for it, and I can help do that if needed. For me, starting in business, I think that would have been pretty powerful. I kind of wish I had that, but you know, not everybody’s looking for that. All right, all right, all right, so good. I wanted a chance to network together. I am 100%. And they’re working on the Facebook group. I think they have some plans.

33:14

He may or may not do it in a Facebook group, but either way, I’ve expressed our interest in having a way to network like that. And I think we should network, right?

33:27

I think it’s important that everybody, if not, you know, hasn’t told me today, somehow send me a DM, something, and let me know what you’re into. And we need to let everybody know what everybody is doing, so that we can always send referrals to everybody.

33:44

I’m a networking referral SOB. Like, if I don’t do it, I know somebody who does. And I’m constantly—it’s a great reason to call a friend that you haven’t talked to in a while, when you got them a deal, you know what I mean? Like, I fairly enjoy it. It’s a real icebreaker, personally.

34:09

All right. Well, thank you so much for sharing a lot about yourselves and helping me out.

34:17

I’m going to—I think we can get a little better direction here.

34:21

We do have two, if not three, things coming down the pipe that I know Brian’s working on, and I’m excited to get started with them.

34:29

But until then, I just needed a little bit of help with direction on exactly what would be valuable to you.

34:35

I know not everybody needs help on everything, but I wanted to be valuable to the majority of you, so to speak.

34:45

And I know not everybody’s into investing.

34:48

A lot of you are getting a lot of value out of it.

34:51

I will break it up.

34:52

I’ll spend less than 15 minutes on any of that kind of stuff, because it doesn’t take more than 15 minutes to really kind of talk about it.

35:00

And if you’re not into investing, I apologize.

35:02

You can just mute me for 15 minutes if you want.

35:06

But hopefully, every one of you is getting to the point where you’re putting money somewhere, because you gotta be invested in yourself if you’re not investing in your business right now, okay?

35:19

All right, thank you so much.

35:20

I’ll see everybody next Wednesday.

35:22

Rock and roll.

35:23

See you guys.

35:23

See you, everybody.