Welcome To The Forge – Membership Call #6

The Forge: Exclusive Members’ Training Session June 4, 2025

   Live Q&A with Syd Michael 

(Raw transcription; not proofed for grammar or spelling.)

Click here for Google Doc of the transcript.

0:03

Hey, what’s happening? It’s Wednesday, 11 o’clock. Everybody’s doing well. Hang on a second. We’re gonna let everybody jump in, we should have a special guest coming today. What’s going on, Reggie? Good to see you guys. Find out what’s going on real quick. Make sure we’re all on schedule. I don’t like surprises. It is something that happens as you get older. You just become a control freak. I don’t know, like, I don’t like any surprises. I want everything to go as planned, but in reality, you know that it never does. It’s funny I got a buddy who owns a lawnmower repair facility and he also has a gun **** shop in there. I go up there and hang out and help him out a little up and you know he started as an ATV store selling motorcycles and four-wheelers. Through the recession he started in 99 and 08, he had people calling him all the time going, “Can you fix my lawnmower?” Now, I ain’t fixing lawnmowers, man, I fix cool stuff you know? He’s like, “I ain’t gonna do it well business got so hard and tough.” He thought, “Maybe I better start fixing those lawnmowers, you know?”

1:47

And before you know it, he became a lawnmower store.  

1:50

He realized more people needed lawnmowers and had lawnmowers than needed motorcycles and four-wheelers.

1:58

And that’s kind of how it evolved.

2:00

But we were laughing the other day.

2:01

He said, man, I can’t tell you how many times I’ve had to pivot, change, move, and do something different.

2:09

And now he’s super successful.

2:12

He sells bad boy lawnmowers, but he has a bad boy that allows you to build a website, and drop shipping their parts.

2:20

And his stepson is Ukrainian and super good at SEO.

2:25

And he’s got his bad boy lawn mower parts popping up, number one on just about every time you go to look for bad boy.

2:34

And they’re doing like two and a half million a year and in a lawnmower sales art sales so you’d never know it, especially in a little old McLinty where he’s located. But do you got a  pivot and always move ready says when you’re over 70. I hear you, man. I hear you let me get why we’re waiting. Brian is coming too. While we’re waiting, let me get to just ask a few questions and please be proactive, right? Give me, I guess let’s just be generic about it.

3:17

Give me the number one thing that you think you could use help with.

3:22

What’s the number one thing that you think in business you could use help with?

3:31

If there was one thing that you think you struggle or you’re behind, fortunately it’s going to require you to be proactive. So please post the questions.

3:51

I’ll give everybody a minute to do that.

4:09

Organizing and remaining focused.

4:12

Yeah. Follow-up, that’s a good one.

4:16

Steady cash flow, that’s everything resorts into that.

4:25

What else?

4:29

That’s the hardest part of starting in business is steady cash flow.

4:32

I’ll fill you in on that, Thomas.

4:36

I started a direct mail company, which was the first business I really kind of went into business on my own back in the mid-2000s.

4:44

And I did like 65 grand in sales my first month, which put me in business.

4:51

I did 80 grand the next month, 125 grand, I’ll never forget March 2005, when I did 125 grand.

4:59

And I thought, man, if you like this, you ain’t seen **** yet.

5:03

Right. And OK, I was.

5:09

Yep. I’ll handle that.

5:11

And I’m like, yeah, nothing yet.

5:15

And this is May of 2005. Right.

5:19

So, you know, I went out and reconstructed my pine islands.

5:21

I bought rose bushes.

5:22

You know, I was like spending money on things that, you know, I always wanted, but never thought I needed.

5:27

You look like kind of ****.

5:28

And then before I realized it, how much do you think I sold?

5:32

And that was May, June.

5:34

How much do you think I sold in June?

5:36

I was thinking if I did, you know, 65, 85, 125, or 200, something crazy.

5:43

Zero. Didn’t sell ****.

5:47

Guess what I sold in July? Zero.

5:53

Nothing. August zero.

5:56

I didn’t sell another mailer or advertising until like October or November and man, I mean, I was down to pork and beans at that point and I was like, yeah. What the worst part was you know car dealers, they don’t call you and say, “Hey, yeah, your mailer did great, but we’re gonna do TV this month I just don’t call you, you know?” Vendors are so common and just all over the place. They don’t have any respect for you or your feelings or where you’re at and all my mailers had successful campaigns in May, but they just, you know, in the summer, they went with a different one, they did the radio or TV or did something different than the mail.

6:34

But I didn’t even get closure on why all my girlfriends broke up with me all of a sudden.

6:39

It was tough.

6:41

It was tough.

6:41

And at that point, I realized, you know, it’s never gonna be 100% steady.

6:48

There are ways to make it steady, but you gotta be prepared for it, right?

6:52

And I shouldn’t have maybe gone and put rose bushes in on the side of my house and spent some crazy money on stupid stuff, because I actually needed float money.

7:01

But I thought, you know, I was just getting started.

7:04

You know what I mean?

7:05

So it’s a tough thing.

7:07

Let’s see what else.

7:08

Focus on one or two strong opportunities and offerings, no shiny object syndrome.

7:13

That happens, especially when you’re buying products, you feel like you have to use everyone that you ever purchased and your, in your offer, sometimes.

7:22

I say put it put it down simply, stupid $1 plus $1 equals $2, and make make a percentage.

7:32

You know what I mean?

7:34

Like definitely see people over-analyzing stuff and it’s human for all of us to do it.

7:43

But you know, depending on what you’re selling, I mean, I’ll give you an idea.

7:50

You know, a lot of people, you know, see, I do Facebook page integration and that, dude, like, don’t even make it that complicated.

7:58

You just need to say, I handle your Facebook.

8:01

I take care of your Facebook and just leave it as generic as that, because a lot of these businesses like I like, you know, in 18, 19, I was in Jackson, Tennessee, doing the radio thing.

8:11

You know, I helped tons of businesses build their websites, did all kinds of stuff with local, like digital type services.

8:17

The more technical you made it, the worse they even understood what you’re talking about.

8:23

When you just delivered it as the problem you solved, right?

8:28

They knew they had to handle their Facebook thing. That was it.

8:32

I handle your Facebook thing.

8:34

And I would get in there and look and see exactly what they needed and what they were, you know, different things.

8:38

Handling their Facebook thing for one company was just setting up a Facebook page.

8:43

For another company, it was running some ads. So it’s different.

8:50

I see we got a special guest on here, Brian, are you with us?

8:58

Maybe? Anyways, I’m here, Syd. Good to see you.

9:03

Okay. Yeah. Yeah. How’s everybody?

9:06

How’s everybody doing today?

9:10

Doing awesome.

9:11

We’re talking about a little bit of what you know, what issues they’ve had or have been seeing and it’s you know, It’s all the original monsters.

9:20

Steady cash flow, focus, organizing.

9:24

It’s so funny, I asked a couple questions when you and I did the planning on this call.

9:31

I think they’ll just help everybody because you’ll see what other people say.

9:37

Let’s see, hang on, let me.

9:40

You wanna make presenter?

9:42

Yeah, will you?

9:42

And then I’m gonna make the slot.

9:44

Yeah, there you go.

9:52

All right, Guy Bursom said good morning, Brian.

10:01

Hey, yeah, thank you guys.

10:02

Yeah, and good morning to all of you guys.

10:03

It’s fun to be on a call.

10:07

I miss a lot of this, you guys.

10:09

Honestly, I miss a lot.

10:12

Hang on, let me see if I can share.

10:14

How can I do this?

10:15

It’s been a while.

10:16

Okay, see a poll.

10:18

All right, let me, I just have four or five of them.

10:20

And I think it’s useful to see other people too.

10:25

All right, and some of these are gonna be fluffed you guys but it helps it helps us all right Syd are you seeing it now yeah see it okay this helps us and it’ll help you see where other people are too go ahead and just answer this let’s see all right I haven’t seen anybody vote at all so are you guys seeing this okay they’re coming in now all right I need every you got to one and I don’t see what you do but I think it’s useful for everybody to see where people are.

11:01

There’s no wrong answer.

11:03

The only wrong answer would be skipping the poll because you know we want to get a good sense of where you are and I know Syd’s talked about this.

11:11

The goal in this group is going to go far beyond the traditional like if you were involved with Syd and me on the percent group that Syd created, right? That was about getting clients and making money.

11:25

Our goal here is to take it next level. We’re going to talk investing.

11:30

I know Syd talked about crypto the other day. We’re going to talk tax strategy.

11:34

We’re going to talk all kinds of things that are about really not only getting where you want to be, but staying there.

11:41

All right. Looks like three-quarters of you have voted. I’m going to call it on this one.

11:45

Let me see, Syd.

11:47

Can I share it?

11:48

Yep, there it is.

11:49

18% are over 10,000 a month.

11:52

That’s good, that’s 100K a year, 120.

11:55

About three quarters of you have your business moving, but you’re under 10K a month, I get it.

12:01

And that means you have room to grow, at least you have the foundation.

12:05

And about 10% of you haven’t set your business up, you’re still looking for the path.

12:10

And that’s okay too.

12:12

There’s no wrong answer.

12:14

You gotta know where you are so you can get where you’re going, right?

12:17

100%, I think we can all agree with that.

12:19

If you don’t know where you are, let’s say you’re in debt.

12:22

You don’t know how in debt you are.

12:25

You can’t get out of it, right?

12:27

You gotta be real.

12:29

All right, so.

12:30

Can I point out one thing that’s scary but true?

12:34

Yes.

12:35

10 grand a month ain’t a lot of money anymore.

12:37

That was the number for years, right?

12:39

I know, I was gonna say it, Syd, thank you.

12:41

You need to be 20, 20 a month, 20 is the new 10. At the entry level, the entry level. Because you remember you got this thing called the IRS in the U.S. or the Inland Revenue Service in England or whatever, wherever you may be. Partner that’ll never swing a hammer. That’s right. Hang on, let me do another one, you guys. Okay. Well, where do you want to get, right? And it doesn’t give me as many choices as I want to have.

13:08

And I did a bunch of low ones because I didn’t want people, if your goal is multiple millions of dollars, then pick the bottom one.

13:18

But put your real goal on where you want to be.

13:20

Not where Syd and Brian want to be, but where you specifically, like Guy, I see you here, where Guy wants to be.

13:26

Doug, where you want to be, right?

13:28

Where do you guys specifically want to be?

13:30

Some people, we’ve talked a lot over the last few weeks, some people are in a good position where they got paid off or are near no mortgage.

13:39

They’ve got social security and some pension coming in.

13:41

Five grand extra a month could make a difference.

13:44

No, listen, I’m 54 you guys I had the birthday and I appreciated all the greetings and you guys saw that insanity with Vanessa and the girls organized a Rock and roll singing telegram.

13:57

So that was something else But I’ve been helping Rebecca’s mom who’s in assisted living and her aunt and uncle late 80s They’re also in assisted living and I’ve been helping manage their money and, you know, expenses and stuff.

14:12

And so just seeing all this as a 50s guy, right, is very interesting.

14:19

Like, even when you have no debt, no bills, understanding, you know, the drains on you, it’s fascinating, you know, and seeing how social security works.

14:32

Hopefully, Syd and I’ll be there for us when we get there, but let’s see.

14:36

All right, looks like we got the same three quarters have answered and some of you may not be able to answer. So let me put this up there. Pretty good.

14:45

So on the low end, nobody wants to be 10,000 a month or less. That’s smart. Syd is spot on.

14:52

So look at this, one out of five wants to be around that 300k a year, right?

14:58

600k a year, about half of you set that as a goal.

15:01

And you can live well with that in your business at that $50,000 a month.

15:06

Remember, this is gross.

15:07

This isn’t new to you.

15:09

This is the goal income for the business.

15:11

Now, it starts to open up opportunities in lifestyle at the bottom number, one out of three of you at that $100K a month.

15:19

That’s when you’re able to make moves that you can’t do with the earlier numbers.

15:24

You’re just able to do things you just can’t even remotely do.

15:29

And we’re going to talk about some of those things.

15:31

And we may try to elevate many of you From that purple, that 25,000 down a level, or from the yellow down a level, that’s part of the goal.

15:41

Really for me, it’s, my greatest thing, today I’m paying 53 people commission at ERTC Express.

15:52

53 people, it’s about a half million commissions today.

15:56

I see a bunch of you on here, some of you are getting commissions.

15:59

So it’s awesome, it feels good.

16:02

Right now, for me, that’s a win.

16:04

Because I always ask myself, what’s going to motivate me to come in and work right now?

16:08

What do I need to do to get fired up?

16:10

And you’ve got to ask yourself the same thing.

16:13

Hang on.

16:14

Now, this is Syd’s favorite.

16:16

Don’t overthink this.

16:17

And just be honest.

16:18

The answer can be no.

16:21

Are you comfortable?

16:22

So some of you guys know about telehealth.

16:24

Are you comfortable getting deals, getting clients, maybe a marketing client, maybe a health care, maybe the ERC back in the day.

16:34

No wrong answer here.

16:37

Because what we’ll do is we’ll tailor some of what we get into based on how many of you say no.

16:44

And if all of you say yes, we’re not gonna spend a lot of time on that.

16:47

Oh, I see it coming in.

16:48

Okay, all right.

16:49

I’m hitting that same number every time, Syd.

16:51

So the same group is hitting it.

16:56

So, yep.

16:57

So, two out of five said yes, and three out of five said no.

17:01

So we’re going to do a mix, we’re going to do some getting clients things to get you out of your fear zone.

17:08

So I’m sometimes scared of heights, I’ll tell you.

17:12

And so you know what I did? In 2018, I was sick and tired of being a chicken.

17:18

And I’m talking like if I’m at a concert or a sporting event and I’m in the 300 or 400 section, I am like paralyzed with fear.

17:26

Climbing, you know, looking down and getting out of the aisle and the stairs, let alone climbing a mountain or something like that, right?

17:33

And so I took up skiing in 2018.

17:36

Now I’m not a great skier, but you know what it forced me to do?

17:40

Deal with it.

17:41

I skied for two weeks in North Carolina, hopped on a plane, went to a conference in Norway, and skied with the Olympic gold medalist, a guy named Axel Swindle 2018, in April of 2018.

17:54

He had won the Olympic gold downhill in January or February, whenever that was, of the same year.

18:01

I was the only American at the conference.

18:03

So we became buddies over food and beer the night before.

18:06

He’s like, Brian, do you ski?

18:08

And I told Syd this before, and I’m like, what do you say when a guy like this is asking you, right?

18:14

It’s like Tom Brady, right?

18:16

He’s like, do you like football?

18:17

I’m not gonna say no, right?

18:18

I go, yeah, I ski.

18:19

he goes come and ski with me and whoever the other guy was tomorrow and I’m like oh my god I just got asked to ski with the Olympic downhill gold medalist I had been at this time my wife who’s a very good skier I wish it was her there had taken me to North Carolina for two weekends at Sugar Mountain and I learned how to ski with her teaching me and I conquered the greens you some basic stuff.

18:45

So now I’m in Norway on a real mountain about to ski with the downhill gold medalist.

18:51

So before I tell you what we did, actually I’m going to tell you so we go to the next question is, I fortunately had to rent equipment.

18:57

They had their own because I had traveled from Atlanta and I saw him when we got there.

19:02

We got there together and I said, actually I’ll find you out there. And he goes, yeah, yeah, we’ll sync up.

19:06

He saw what I was wearing. As soon as I saw where he went, I intentionally went the other way.

19:11

And I made sure. I did not bump into him till late in the afternoon coming in.

19:17

Is he over there skiing on like the black diamonds or whatever?

19:20

Black? He’s on like the double black. He’s going to, you know, he’s like a rock star.

19:26

Like imagine Tom Gray at a sport. Yeah, he’s like the national hero in Norway. Like he’s like a legend.

19:34

And he’s about as big of a celebrity there, especially with just winning the gold again.

19:39

you know just like a mega rock star and I’m with him and I’m like how do I avoid looking like a clown and so the best way to avoid was not to be there so any way we are gonna get you out of your fear zone and talk about these kinds of things because there are ways to do it that they won’t scare you or they may make you uncomfortable but they’re not gonna hurt you or they’re not gonna put you at a place where you’re not going to be successful.

20:09

The truth of the matter is, Brian, there’s no shortage of revenue.

20:12

There’s no shortage of cash.

20:14

They’re printing more of it.

20:15

You just got to figure out how to get your hands on it.

20:17

Welcome to the administration.

20:19

We are going to do some of this, and it won’t be crypto only.

20:24

I’m a big investor.

20:27

I just made a massive private equity investment, and we’re not going to pitch private equity deals.

20:32

We’re not going to do anything where we have fiduciary, where we would make money off you.

20:37

I’m not here for that.

20:39

But I do want to go over it because we get these questions sometimes on webinars or at live events from people.

20:46

If we can help push some of you for some basic vanilla or quasi-vanilla smart moves, and you just get a little bit.

20:55

Because all of us are graying, right?

20:56

We’re all getting older.

20:57

Even Syd.

20:58

Syd, you hit 50 on your thing.

21:00

Yeah, I’m 51.

21:02

51?

21:02

Oh my god, dude. We’re all getting old Jesus.

21:05

All right, your kids when we met All right Wait a minute. There’s a bunch of you that didn’t answer the question.

21:11

Come on I don’t know who you are. I just know that there are several that haven’t answered.

21:17

You got to pick one It’s it’s a or talk a little bit about this is the first calls brian and several people signed up with phantom to and And robin hood in order to to be able to purchase some crypto. Nice.

21:30

Okay Yeah, because Syd’s so much smarter than me on the crypto side, you know, and he, and he, Syd, you guys will appreciate this.

21:39

Syd’s the luckiest gambler investor I ever met.

21:42

And you know what, you know what you call somebody lucky all the time, year after year after year?

21:47

Good.

21:47

Because it’s not luck.

21:49

You don’t just simply get lucky over and over again. That doesn’t happen.

21:52

So he’s got a lot of great things to share.

21:55

And I’m going to share more, about some of the things that I do.

21:58

Some of them I’ve learned to take from CID, from other people, from different investing groups that I’m in, and we’re going to help you with some ideas, especially those of you coming out of W2 corporate careers where you’re rolling 401K and IRAs, and there are so many things you can do, but we’re going to spend time, and we won’t always be the expert, but I can promise you, we’re not going to make money off of you. That’s not our goal. Our goal is not to let me get you into this.

22:26

Our goal is to help and enable you to go ahead. Sorry.

22:30

I shared this with them before but you know One of the biggest lessons in investing that I learned is is I’ve learned to not be a trader.

22:37

I learned I saw you trade how many of us I almost sold a Six-figure mid six-figure Nvidia stake when it dropped down, but I held I held tight I bought more when it dropped now.

22:50

It’s back to where it was if I had sold they would have bled me out And they would have bled me out shaking out sometimes you start second guessing.

22:59

It’s funny, everything that the market makes you naturally feel just do the opposite.

23:04

It’s crazy how much that’s the right advice 90% of the time.

23:09

This is it, you guys.

23:10

So this is the missing link as you hit those big numbers that we did on slide one or two or pull one or two, you wanna be smart about this.

23:20

So what that means is I wanna make sure you all have a business account.

23:27

That’s basic stuff, but we’re gonna go far beyond that.

23:30

I might bring on some experts, Sharon.

23:32

I may share some of the things I’ve done to reduce taxes, especially if your income is coming in K-1.

23:39

And a lot of this would be tailored more for the Americans here.

23:43

So if you’re a non-US person, when we do these kinds of calls, I would just skip it, honestly, unless you’re just fascinated and wanna see what we have to deal with here.

23:51

But I spent a lot of time, I mean, as you guys would imagine, researching ways, legal, compliant ways with all our tax attorneys on how I can legally pay less but maintain 100% compliance, because I don’t want to cheat. I want to push the envelope legally with the tax code.

24:10

I don’t want to push the envelope with schemes if that makes sense.

24:14

And very important, it may not be important when your income is low, but as your income goes up towards those numbers that you guys talked about a few slides ago, This is really really important because it’s not what you make. It’s what you keep.

24:29

I think we know that Putting this in place first is a lot smarter than waiting.

24:33

You know, we’ve you know, we’ve both 100% like right now I ended up I’ll tell you a personal story on this one last year I ended up making a lot more than I thought I was gonna make so I didn’t pay in enough So I’m like, well shoot, I ended up apparently three times more than I thought I was gonna make last year.

24:57

I mean, it’s a good problem.

24:58

But at 42%, every $100,000 cost me 42,000.

25:06

So how do I minimize that 42,000 legally retroactively?

25:11

Funny enough, there are actual ways retro things um things that can help address your taxes from the year before I did not know that until man when I mean I’m on these calls I am digging on this stuff all the time, and hang on let me share that poll um so a good mix here about one out of five um kind of kind of have it dialed in and then the the rest of you you think and I was under I think I think historically But then the purple, the two out of five that said no, not yet, there are so many things you can do.

25:47

Listen, I have a rule.

25:49

I always want to be paying at least, I want my W2 to always be at least $150 ,000, $200 ,000, $250 ,000 in that window.

25:59

Above that, I want everything to be on my K1s, on my business income because I want to maximize my social security.

26:09

It also keeps me compliant Because funny enough, I suspect a lot of you will agree, or you’ll understand, I got audited during the beginning of the ERC.

26:20

I got audited personally and as a business.

26:23

And fortunately, I’m pretty vanilla in what I do.

26:25

So I passed.

26:27

Everything was fine.

26:28

But it still strikes a fear of God into you when you get those letters.

26:31

You did nothing wrong.

26:34

And it’s fear.

26:36

And that’s what happened to me.

26:37

I was so scared.

26:38

And then I’m like, what am I scared for?

26:40

I have the IRS, former IRS commissioner is my attorney.

26:43

I’m like, I’ve got more tax attorneys than I could ever dream about, but I was still scared.

26:49

And I just realized after a while, I didn’t have to be scared.

26:53

I just had to do things right.

26:54

And I had to do things that made sense.

26:58

And I avoid things like, I don’t do those conservation easements.

27:01

I’m not saying anybody’s wrong that does them.

27:04

I’m just saying they attract too much risk.

27:06

They’re under too much scrutiny.

27:07

There’s too much disagreement on whether they’re allowed or not and I’m like, yeah It would be great for Brian’s taxes if I could do those things, but I’m not playing with that.

27:16

It’s not touching it So I do other things to kind of minimize it and we’re gonna explore those things because remember not what you make What you keep and for those of you that are only self-employed One of the things we’ll get into is how do we go beyond?

27:35

beyond. I assume you guys all have some kind of retirement plan. You know what?

27:42

I have one more question. Hang on. Let me make one more, Syd.

27:45

I think there’s one that would be useful. Hang on. Okay. Hang on.

27:59

I’m not even going to go younger than this. Let’s see. You guys will chuckle when you see this.

28:05

I think I know where most people are. Okay, here we go. All right, share.

28:15

This is the one missing link that will help us with almost every other question because understanding people’s time horizons is very, very important.

28:26

I think we’re all 50-plus.

28:29

Or not.

28:31

We got a couple of youngins in here. That’s good.

28:34

We do have a few.

28:37

I don’t mean young. Hey, if you’re in your teens or 20s, just pick your 30s, you guys.

28:44

I only had five pull slots.

28:49

What would you what would you pay to have this kind of group of people to talk with in your 30s? I would kill for it. Oh man, me too.

28:56

I didn’t start as an entrepreneur. It’s hardcore until like 35 or six.

29:01

And if I could have gone back maybe 34. I can’t remember exactly what I was.

29:05

If I could have gone back five to seven years, it would have been unbelievable. So look at this. Yeah, the vast majority, so 10% are 40s.

29:15

But everybody else is 50s, the biggest group, which is where Syd and I are. I’m 54, Syd’s 51.

29:21

We’ve got our 60s and our 70s. So there are moves for everybody.

29:25

I am more comfortable with the 40s and 50s moves and probably the 60s moves than I am with the 70s moves, although I’m learning.

29:33

you know the strategies are slightly different but we’re gonna talk about these things I think it’s important for you guys to see that the group is like you they look a lot like you they make a lot like you and they want to make the same thing right when you think about the takeaways I’ll turn that off so these kinds of things are critical all right so I know we’ve talked Syd I know you’ve dangled some of the healthcare you’ve done some stuff around crypto, I just talked about recurring.

30:07

I didn’t go exactly into healthcare, but yes.

30:10

Okay, yeah, fair.

30:12

Here, you guys, I’m gonna turn my camera on fast because I don’t have a bunch of slides made up.

30:19

And I’m the worst because I’m nearsighted.

30:22

It helps me to have my screen here, but I know it sure looks a lot better if I put it back here, right?

30:28

In terms of how close my face is to the screen.

30:31

I did a webinar yesterday with Jay Cruz, the first one in a long time.

30:34

And I was like, wow, I was looking at the recording.

30:36

I’m like, my face is so close, but it’s because of where I need, you know, with my glasses, where I need to be to see.

30:44

All right, so what we can do, let me give you some lead-in on this.

30:52

Yeah, oh, I love Steve Brant’s comment.

30:55

Steve, I’m gonna share this.

30:56

You guys, this is genius.

30:58

I’m gonna drop this.

30:59

I have a tax call later today.

31:01

Pay what you owe, don’t leave a tip.

31:05

How smart is that?

31:06

That’s a great comment from Steve.

31:08

50 is a new 30?

31:09

I feel like it.

31:11

I could get my hair to be brown again.

31:13

If I could get a little bit to grow back, man, I might be able to look mid-30s.

31:19

Remember, what else?

31:25

So we’ve got a couple of recurring things that we’re about to unroll.

31:28

Let me start with the tax credits.

31:32

So this is gonna be more tied to ERTC Express.

31:35

We are gonna roll out R &D to a select group of people.

31:39

I’m not gonna make it super large scale like we did with ERTC.

31:44

R&D tax credits have a recurring nature.

31:46

I’ve been building the team for a while.

31:49

I hired a VP from ADP, which was hard to do.

31:55

A very, very good company.

31:57

employees there love their jobs and love their company, but I was able to make an offer, what do they say, an offer he couldn’t refuse.

32:03

So we’re building that out and we’re gonna have a model where you as agents can share.

32:11

And I’m kinda leaving, right now we’re penciling the math on how the commissions will work, on the recurring and how all the different steps will work.

32:22

But I want all of you guys to participate, especially if you participated in ERTC because it’ll be that same concept.

32:30

We’re gonna drive activity typically in technology and software or tech and manufacturing.

32:38

Many of you will find more success in manufacturing.

32:41

We will drive revenue in those specific buckets, and those verticals into the team.

32:47

The SDR team will pre-qualify them.

32:50

They’ll hand it over to the leader.

32:52

And he’s got a very unique name, so I don’t want to use his name yet.

32:56

And then we’ll bring the deals in.

32:58

And there are interesting questions on R &D.

33:01

For instance, the company has to be profitable.

33:05

The R&D effort has to take place in the US.

33:11

So imagine if Media Mash has $250,000 of development a year.

33:17

And what if all of it takes place in India, Ukraine, Poland, and the Philippines? Nothing for Brian. No R&D credits, right? Does that make sense?

33:29

So R &D is going to play a role as we build different legs.

33:35

I’m a big believer in multiple streams of income. So with Syd, we’ve all had our legs cut out from under us. Think about ERTC Express.

33:43

Think about that silly moratorium that they put in place while they tried to uncover the fraud, eventually realizing there wasn’t really that much fraud.

33:51

It was a stall tactic, right?

33:54

So we want to have multiple streams of income.

33:56

You don’t want to bet on one thing.

33:58

I see it with the internet marketers that are scrambling, trying to reinvent themselves in the age of AI, right?

34:05

They’re all now the biggest fans of software platforms like Go High Level so they can leverage their work, things like that.

34:14

R&D just makes sense, you guys.

34:16

I saw 25,000-plus agents do better than I’ve ever seen them do in the marketing world.

34:25

And what does that mean?

34:26

I’m gonna tell you, our ecosystem, the local agency marketers, candidly, we’ve run dozens and dozens of live events.

34:37

I have hosted over 10,000 webinars.

34:41

Syd and I together have done multiple thousand webinars together.

34:44

And you know what is a common thread?

34:47

I cannot get clients.

34:50

I can’t fulfill.

34:51

It’s always one of those two things.

34:54

Most of the time it’s I can’t get clients.

34:56

Well, guess what?

34:57

Now with competition going like this, that market is only harder for the people that weren’t good before.

35:06

And we’ll be able to help you work around some of that, but I don’t wanna tell you that’s the only way to be successful.

35:13

It’s not. It is not. I am paying commissions, I am paying five people, six people today, mid-five figure commissions from ERTC.

35:28

I promise you, most of these people, some of them would have been okay in local marketing, but most of them would not be doing as well as they are here.

35:36

these business-to-business services deals, you are going to make more money.

35:41

You will be more successful.

35:44

The proof is in the pudding.

35:46

We have seen a four-year plus test, four years in June, ERTC, right?

35:53

And when I look at the data, I have paid so many unique people.

35:58

Syd and I poured our heart and soul into a local marketing system over a two-and-a-half, three-year period.

36:04

It was around the automotive niche.

36:06

We brought in dealers, the ownerships of dealers.

36:09

We hosted live events.

36:11

Syd closed deals.

36:13

Syd, what’d we get at best?

36:14

Maybe 8% to 10% of the people made money?

36:17

Maybe, yeah.

36:19

It bothered us.

36:21

It bothered me at the core level.

36:22

I’m not here to take your money and waste your time.

36:25

I want you to be successful.

36:27

I know you can do the R &D tax credits because there’s a model that will allow you leverage what we’ve seen work with ERTC and then bring that to the table.

36:37

So we’re going to bring that out different worlds.

36:42

I’ll make sure all of you guys can participate at the highest level.

36:45

Now, beyond that, you may know that two of our top agents in ERTC Express, they happen to be friends of Syd’s and I, built a pretty cool mousetrap around telehealth and small business.

37:01

and we’re gonna help them get that off the ground and help them run it and make it hum.

37:07

There is a really easy way to build a long-term recurring income in that program that I can’t wait to share with you.

37:17

They are like on the one inch line and I’ve been managing their developers a little bit as we’ve been getting the final infrastructure to manage.

37:27

The biggest thing I wanna do is manage commission payouts because there are going to be a lot of people making money there and we want to have that super dialed in before we I don’t want to release it half-baked because everybody’s excited like the Dutchies are all over me as you guys would imagine from ERTC Express they are so excited about it because it’s it is a long-term recurring model and It’s small payments.

37:55

It’s easy to get to yes for the business and it just stacks up and up They designed a model where you’re going to be able to the company’s going to exit to a larger partner and all the agents are going to get a multiple of their deal flow.

38:11

But let’s just say you’re multiple. Let’s say there was $8 million set aside based on percentages of who has different amounts of deals you would share in that pool over and beyond what you make in commissions.

38:26

And even after the company is sold, you will still get paid your commissions recurring.

38:32

It’s a genius model.

38:35

I tweaked what they had and negotiated.

38:38

We’ve actually already negotiated the sale of that company, the sale of that company that hasn’t even launched to the bigger player, because we wanted to think five or six moves ahead.

38:52

And every one of you is gonna be able to participate there.

38:54

two different recurring income models that we’re gonna start rolling out.

38:58

That’ll roll out first, probably.

39:00

I may take a handful of people on the R &D and test the agent model at first.

39:06

And I’ll reach into here, like Steve Brantz, I’d love to hit you up.

39:09

A couple of others, Guy, I see here, Brian Hollerin.

39:14

I’ll get you guys to kind of help us test that model with the agents.

39:19

And we don’t know what we don’t know because we haven’t tested it with the agents, but it’ll be a great way to participate and kind of get the juices flowing.

39:26

But then beyond that, as we weave in these things, we wanna weave in things like, how do you save and save on taxes?

39:36

Like for instance, one of the things that I’m a big fan of is like a defined benefits plan.

39:41

So if you have your own LLC and you’re making lots and lots of money, you may say, Brian, I haven’t had that problem.

39:46

Well, you’re going to.

39:48

Steve Brantz is, you’re doing pretty good, Steve.

39:50

I see the checks paying out to you on ERTC.

39:53

Several of you here are doing well.

39:55

I see Guy, who else do I see here?

39:59

Tom, I see a bunch of you.

40:01

Listen, as you, actually Tom and Thomas, as you guys see the, as you see your recurring grow, especially if you’re our age or older, you’re like, how do I make this money, save it, avoid taxes?

40:18

And you’re like, well, I could do a simple IRA.

40:20

I could do a SEP IRA.

40:22

I could do a small business 401K.

40:24

But I’m making, but Brian, I’m making a million.

40:27

They only let me save like 20 or 30K.

40:30

I’m like, all right.

40:32

So I’ll bring a model where you can defer hundreds of thousands of year tax-free, creating your own small business pension plan.

40:41

And things like that I’ve done to save for the future and avoid my taxes, right?

40:48

It’s compliant, it’s set up by the government, and it is a way to grow your income.

40:53

And so we’re gonna weave those kind of things into these calls because I’ll tell you what, the model that you need is not buy my ****, it’s not buy this shining object, it’s more add this recurring stream in, right?

41:09

Get this working, but it’s more holistic because it’s not just get clients, it has to be how do you save the money?

41:17

How do you invest?

41:18

How do you keep as much as humanly possible?

41:21

Oh, that’s cool.

41:22

How does that work?

41:24

I keep seeing that too.

41:25

Yeah, it was my first time seeing it.

41:26

Do you guys see it or is it just us?

41:29

I don’t know, but cool.

41:31

I think if they’re on a phone, they’re able to give you the thumbs up.

41:34

That’s what I remember.

41:36

Yeah.

41:37

Yeah, it’s super cool.

41:38

I haven’t done a webinar on my phone very often.

41:40

I do a lot of Zooms on my phone, but not webinars.

41:42

Well, so those are the things we’re excited about.

41:47

I’m super excited about the AmpCast amplifier thing.

41:51

I’ve been a partner with them for 15 years.

41:55

I have made six figures plus a year with them for over 15 years.

42:01

So some of you guys see me promoting that.

42:03

If it fits, it’s a long-term, viable strategy that’s a SaaS that you’re able to make money on, leverages AI.

42:12

And it just works.

42:14

It’s a real business.

42:15

It’s not some dude in his kitchen doing a launch.

42:19

It’s a massive team.

42:20

I’ve been to their office in London.

42:22

They’re global.

42:24

Chris Munch is a veritable genius in terms of what he does.

42:28

He’s so smart.

42:30

So we are going to find the very rare diamonds in the rough and bring them to you when it makes sense.

42:39

And they won’t always exist.

42:41

Most of the time, the diamonds aren’t there and they’re duds. So it’s hard to find them.

42:49

A lot of times, we’re just like, let’s just build our own. Because I know what people need.

42:53

I know that B2B models you can win at.

43:00

You just did when the offer was irresistible, like an ERTC, get money from the government because you were impacted. That’s irresistible.

43:10

Well, you want to know what one of the biggest pain points in Small business is.

43:15

So my brother just sold his HVAC company He got a couple million bucks.

43:20

So he’s very happy and You know why he decided to sell he couldn’t get and retain new employees he couldn’t compete on pay and benefits health care And listen, I know there are a lot of people that are excited about section 125 cafeteria plans.

43:39

I think it’s super cool. I like it.

43:42

I understand it and I think I could sell the **** out of it. I think Syd could too.

43:48

I think it’s really complicated though for the average person and as a result probably not going to weave that in doesn’t mean you shouldn’t do it for those that it makes sense. I think it’s a good I think it’s a good solution.

44:03

I just think a lot of those when things are easy, right?

44:08

When things are simple and clear, Syd, buying is easy, right?

44:12

When it’s not confusing, the buying is easy.

44:16

When the path is clear, the decision is easy.

44:19

And so when it’s super complicated, but it sounds awesome, but holy cow, it’s like all these moving parts, what happens?

44:26

Nothing happens, everybody gets stuck on go and, you know.

44:29

That’s it, Syd, that’s exactly it.

44:31

And that is my struggle with those programs.

44:35

I’ve been hit with every one of them, from owners to agents and everybody in between for a couple of years now.

44:42

And I just, I could do it, but I said I had to stay the course on tax credits because I committed to tens of thousands of people and I wasn’t gonna leave them hanging to go chase a shiny object.

44:56

I see it.

44:57

So, all right, what else?

45:02

What am I missing, Syd?

45:03

So I think we’ll roll it out, maybe we can do it on the next call.

45:08

I wanna start modeling our clients.

45:10

I want you to, you know, the initial thing for, I’m gonna give you the initial roadmap to get you started for R&D and R &Dtax credits.

45:21

And I wanna give you the initial roadmap for small business healthcare.

45:24

And I wanna tease out kind of where we think it’s all gonna come in at.

45:28

It’s super close.

45:30

I just don’t wanna show the backend and everything on that until the team is done.

45:34

But there’s no reason we can’t be planning and pre-planning deals right now.

45:40

So I think what we could do on the next call is we’re gonna make it a working call where we’ll just open a PowerPoint up and we will split the call in half and we will identify clients that are good fits, clients that are not good fits, right?

45:56

And we’ll show you why they’re good fits for each.

46:00

And we’ll talk about the approach.

46:03

So on the R &D, there’s going to be a very similar model to the portal.

46:10

It’s the same thing.

46:10

We just customized it.

46:13

On the guys with the healthcare, it’s kind of a custom look, but it has a back end.

46:19

Commissions are paid twice a month.

46:20

They’re doing a very good job.

46:22

I’ve guided them, I’ve protected them from themselves because sometimes they’re their own worst enemies.

46:27

It’s easy.

46:28

you just sort of get lost in getting rich on a spreadsheet.

46:32

And I’ve cautioned them against, you don’t want to get rich on spreadsheets.

46:34

You want to get rich in the real world.

46:36

That’s what everybody wants.

46:38

And let’s see, am I frozen?

46:41

I mean, I’ll turn my camera off.

46:43

It’s happened a few times on my side also, but you’re good right now.

46:49

It’s his connection that slows it down like that.

46:52

Yes, I just saw, okay, there you go.

46:55

Guy or Reggie just asked will the portal reopen to give deal statuses.

46:59

Yeah, so here’s what I’m really doing you guys I’m gonna do a webinar on Wednesday next week.

47:05

I might need to move this Syd.

47:08

Maybe we can move this call or I can make the webinar for ERTC next Wednesday at 2 We could do that so we can keep the integrity of this call I had a couple of rogue agents and one agent.

47:19

Here’s what happened one agent was sharing customer data We gave the agents access to too much information in the spirit of sharing.

47:30

There’s nothing wrong with the portal, you guys. Let me cut all the BS.

47:34

It didn’t break. There’s no massive update going on.

47:38

I’ve been speaking to our legal team on how to handle this one agent.

47:42

One agent had checks routed from the client directly to him instead of to the company.

47:47

So I’ve had to rethink what information to share.

47:51

So yeah, we’re gonna turn it on with a different subset of information for sharing and we’re gonna I’ll be able to announce that on the call next week.

48:00

I want to give you as much as humanly possible without overstepping on client identifying information and other other stuff like that.

48:09

So that’s really what happened straight up.

48:13

Okay, guys, and I’m back.

48:15

It’s a shame how one or two bad apples can ***** the whole bunch.

48:19

You know what I mean, dude and this guy has been a customer for a decade.

48:24

I’ve known him.

48:26

He lives on the East Coast in the mid-Atlantic area.

48:28

I don’t want to give too much information.

48:30

Good dude in general, desperate situation.

48:33

He was up against the wall financially and just did some dumb things.

48:39

And as a result, I am having to take a really, really hard stance with him legally and I’m dropping the hammer with a lawsuit I don’t want to and he forfeited mid six-figure commissions on ERC side guys so I get it I get frustrated too we all do but you can never become a bad actor if you just need to vent Syd’s the best when I need to vent I talked to Syd and I get out what’s going on, but let one of us know.

49:13

Let Syd know, we will listen.

49:17

Do you know who is hurt the most by the moratorium?

49:21

Honestly, it was me, you guys.

49:23

I was up against the wall.

49:25

I’ll tell you a story.

49:27

We were rolling early on, probably 10, $15 million had come in, paid out commissions, and then all of a sudden no revenue was coming in.

49:37

massive operation, massive payroll, 271 employees at the time, and all of a sudden revenue went from here to here.

49:50

So we had a reserve. I wasn’t a spender. I had an eight-figure reserve.

49:57

Similar to 2008.

49:58

Right. Except I didn’t have that much then, but I had an eight-figure reserve to run the business.

50:03

I ran the business smartly, but I slowly started trimming employees down.

50:09

I hit the wire, I put in money.

50:13

Well, no, maybe before that.

50:15

All of a sudden, I’m down from eight figures to maybe two, $300,000.

50:20

Now, mind you, payroll was a couple hundred thousand dollars every two weeks.

50:24

All of a sudden, I have enough for one payroll.

50:27

So I put another quarter million into the business.

50:31

John put in money and Then **** all of a sudden.

50:35

We’re still stuck Did Syd come on board and step up for the team and help us?

50:41

I John and I do it again Syd does it again guys we were at $30 ,000 give or take I don’t remember the exact number.

50:51

I have to go and look in the business bank account and I had to let go of 200 ish employees 200 something people I had to let go and I did it in waves but man I’m a pretty nice guy I don’t want to fire people some of them fired themselves right made it easy on me but **** happens right the rainy day you got to be ready so when I said this moratorium hurt I understand that it hurt me dramatically caused me problems at home taking money from my savings right my wife was all over me I had to ask Syd for help you know, you know, I had to bring, we all had to step up to keep ERTC Express viable when there was zero revenue. We had to.

51:39

And so when I mean I understood it, I did, but I was never going to steal, right? And that’s never the answer.

51:47

And so anyway, I’m disappointed because I liked the person.

51:51

I still like him, but I don’t think very highly of him at this point, you know, ethically bad decisions, but so to answer the question, uh, Reggie, yes, we’ll have the portal reopen. I don’t know what they’re showing right now.

52:04

It’ll just show a different subset of information now. Um, that’s all. Um, so what else?

52:11

Um, yeah, it wasn’t as somebody said. It’s always a guy.

52:15

I swear to God, the bad actors are always a guy. I don’t know.

52:19

I wonder if we’re talking about the same guy who had the commissions paid to him instead of going through the company. It is.

52:25

It’s Okay, yeah. You know who it is, so. Yeah, the same guy we’ve helped out. Time and time again. Same guy.

52:32

Always the guy you help out that screws you in the long run. Did anything for the guy.

52:39

So there’s not going to be any fee to get involved in R &D tax credits.

52:43

I’m not going to charge you guys a fee. You’re going to make money, not pay money. We’re all going to make money.

52:50

So On the, no, I say that I brought in, you know, this business leader from ADP.

52:59

I may come up with a level that maybe has like a paid level.

53:03

I will treat you guys special and make sure you’re covered.

53:07

So don’t worry about that there won’t be a fee for you. But, I’m going to turn some control over to the R &D experts who are not Brian.

53:17

and I’m gonna show them what we did and I’m gonna let them play with the model a little bit.

53:22

Now on the healthcare side, there will be a fee, but I will be able to grandfather you guys to the highest level where you get more commission payouts, you get overrides and you get the equity sharing and stuff.

53:34

So I’ll be able to take care of you guys.

53:36

I don’t own it all.

53:38

I was able to get a piece of an ownership on our side here, but Syd and I don’t have full control, But we’re bringing the sales distribution and we’re bringing a lot of know-how and so we get a lot We get a loud voice at the table.

53:52

So we’ll be able to we’ll be able to do things there What else?

53:58

Brian, so you’re talking about R&D tax credits, right?

54:01

R &D tax credits. Yeah, Reggie. I just saw it. So yes. Yeah, you can Google it.

54:05

It’s been around forever Reggie I just have a finely tuned team right now with with accountants with software I mean I need three more years at ERC where I’m at now I mean my the sales team here is good the processes are finally good I need to go back to day one we would have tripled our our deal flow knowing what we know now and the in the systems that we built so R &D will not make as much money as ERTC did but that’s okay because it’s recurring get a get paid over and over and over again and there are certain niches we’ll go over on next call and i’ll start to walk you guys into it as my beta test and i’ll start sharing but you can google right now and look into it think tech companies they have to be profitable though you know there’s always a catch right can’t have more than x amount employees there’s no employee limiter but the company can’t be a pre-revenue employee writing off all their revenue writing off and you know not paying taxes so they have to be at a point where they’re actually profitable and paying taxes and then the R &D stuff starts to get pretty lucrative.

55:16

We’ll have a cool calculator that I’ve seen and we’ll roll that kind of stuff out.

55:21

Guys, the whole goal is multiple streams and these streams in general, at least for where we are right now, will be like ERC, like this R &D, like this small business health care.

55:33

Do you want to know why?

55:34

Because we saw people from all walks, all levels of ability succeed.

55:39

And I think the more people that make money, that consistency will be key.

55:45

And I want people, especially when there are no deadlines, no partnering with the IRS, none of that insanity.

55:52

Now, there is on R &D. But on the health care, there’s not.

55:55

So the payouts are right away.

55:57

Health care, I’m going to have my hands on the payouts.

56:01

It’s going to be twice a month.

56:02

and there might be a two-week lag at first, but there’s gonna be money flowing from the get-go.

56:07

So, super cool.

56:10

And it’s gonna feel small, but it is gonna stack like you wouldn’t believe.

56:14

At first, I was like, I am not even interested.

56:16

That’s where my head went.

56:18

And Syd was laughing.

56:20

And then I saw what happened, how fast the deals started adding up because there’s a fee per employee and then we start making them.

56:31

And then there’s a second-tier ability, right?

56:34

And the second tiers where, you know, you guys are gonna be able to bring in that old sub agent concept.

56:40

There’ll be a take on that where we can make second-tier commissions and stuff like that.

56:45

But it all adds up.

56:46

The beauty is recurring.

56:47

The beauty is the ease of getting and keeping clients without partnering with the old IRS.

56:53

So, all right, Syd, I’ve been talking for a long time.

56:55

I don’t mean to monopolize.

56:58

Hang on, I’m gonna turn my camera off.

57:00

Let’s see. I’m going to turn it over to you to kind of hit anything that we were supposed to be talking about on today’s call.

57:08

I didn’t mean to. I know we’ve done that cool-to-go today.

57:12

But I think as a roadmap, it’s a pretty good roadmap, you guys.

57:16

So R &D said we can brainstorm on next week’s call.

57:20

We’ll get down and dirty to identify the right client and do some Google searches.

57:28

I think practical, we can even make up, everybody can actually identify a target list initially in your own market, could show you how to go after those, who to go after.

57:39

We can do that live on the call.

57:41

And we can do the same thing with healthcare.

57:44

It starts getting you positioned to jump out of the gate on fire.

57:49

And I think that’ll help because I don’t wanna rush to tech people, but there’s a lot of things that can happen right now that we can get people moving without having to wait.

58:02

Yeah, we’re almost talking at the bit ready to rock.

58:05

I’m gonna go pay a bunch of these people.

58:08

I got a trigger.

58:10

Steve Brantz, how about a five-figure deal, my friend?

58:14

Steve, I’m hitting the process right now.

58:15

If you get an email when I do this, you’re gonna get an email in 30 seconds.

58:19

So nice payout for you, Steve.

58:22

Let’s see if there’s anybody else on the call that has one today.

58:26

see all the congratulations Steve yeah congrats man everybody should congratulate Steve it’s well deserved he came in late and he was on fire truly I think you came in about two and a half years in so you got about a year and a half of it if I’m not mistaken yeah met him in Tampa got to come down and visit us yeah yeah no I remember yeah it was good to meet we got Ray Powell today, Steve Cook, your buddy, uh, Syd. We’ve got, um, Chris Avery, John Pope.

59:00

Um, we got a lot of them yesterday. Really? Okay.

59:05

Well, he needs to get sub agent agreements and I guess he has to do it on every single deal. Honestly, I’m not that close to it.

59:15

Christy with a multiple five figure deal. I love seeing Christy Pepperdine win. Um, she’s great. Yeah.

59:21

A bunch of good ones today, you guys. A lot of them is Bjorn and I don’t know if Paul’s on here.

59:26

It looks like Bill Macken. Look at all the JVs today.

59:28

Onyx and Gall with some deals paying out. Bill McIntosh, Sean Casey, and a lot of guys.

59:34

You guys, you know, they’re not always on all the webinars, but we had a lot of big-name marketers participating in this.

59:41

Do you want to know why I spoke two different years in a row at WebinarCon? It’s because he was making money and he knew it first hand so those guys are smart. We got John Lawrence, Joseph Reinhardt, and Mark Clipsch. Look at all these guys. I’ve seen them today. I love love seeing these guys. Sean V makes me happy. Well, I’m going to make sure all these guys get paid out right now and I got to head down to Savannah. Today, Syd, I got school board training down there for a couple of days so I’m going to head down to Savannah today so I’m going to head down to Savannah today so I’m going to head down to Savannah I’ll be reachable.

1:00:17

I’ll be sitting on my computer, dying, getting my CE training in.

1:00:21

I know that’s the only reason you go to Savannah for that.

1:00:24

Once a year, I go there for a day and a half, two days, and that’s kind of what it is.

1:00:31

But yeah, no, I like it.

1:00:33

Is Kendall on the call?

1:00:34

Kendall Hendricks has a nice one, too.

1:00:36

Kendall Hendricks, good for you, man.

1:00:39

Yeah, there’s a bunch of them.

1:00:41

Syd, you’ve got a bunch, too.

1:00:42

I don’t want to brag on Syd, but Syd’s number one earner today.

1:00:45

I always try to minimize you, Syd, because I don’t want everybody to think you had some special help.

1:00:52

Syd just out-hustles and outworks, you guys. That’s all.

1:00:55

He didn’t know more than you.

1:00:57

He may have started sooner than you, so he did maybe have that advantage.

1:01:02

But the reason he’s usually number one or two every time is because he’s a worker.

1:01:06

And he knows what to do, and he just does it.

1:01:08

His is almost six figures today for you on your, Syd, so it’s pretty awesome.

1:01:14

I get excited sending this to you as well, but guys I want this Thank you. Yeah. All right. Well, I might figure that out.

1:01:22

I might have to might have to revisit that But what I want to do is I want you guys to start thinking about the revenue That you’re making and and don’t I know there’s a lot of people emailing you right?

1:01:38

I’ve tried these last four years I’ve been very selective on what I promoted.

1:01:42

Very selective.

1:01:44

Be very selective on where you spend your money.

1:01:47

Next time you feel like you wanna buy something and you’re itching to spend a grand, some 997 offer, I want you to buy QQQ stock.

1:01:57

I want you to buy that and build your portfolio.

1:02:00

There are a lot of things I wanna see you do rather than waste money on things that aren’t gonna serve you.

1:02:06

QQQ is outperforming S &P right now in the last 12 months anyway, it lasts 18 months.

1:02:11

How’s my Broadcom doing today?

1:02:13

They crushed earnings and so I’m, oh yeah, it’s up another almost 1% today.

1:02:18

Five days, it’s up 5.5% for me.

1:02:20

30% of last year.

1:02:21

The key on your Broadcom play was your enter.

1:02:23

When you entered that, you did a superior entry.

1:02:27

I’m up 700% plus over five years.

1:02:30

Yeah, I got in good and I’ve been in it six years, so I’m up even more than that.

1:02:34

It’s at 260, but it ran up to like 265 a bell, so it’s doing well.

1:02:43

No, I love it.

1:02:44

I’m paying Ryan Jamroz.

1:02:45

I don’t even know who this guy is.

1:02:47

It’s up 96% in the last 12 months, just, you know.

1:02:50

Think about it, guys.

1:02:52

More than 12 months ago, so.

1:02:53

Yeah, I’ve been in over five years.

1:02:55

Guys, but listen, so shout out to, on the call today, Steve Brantz, to Syd, to a bunch of you.

1:03:01

I know, Guy, you had a deal.

1:03:02

I see Guy Bergstrom here.

1:03:03

The guy had a deal recently.

1:03:05

Nice one.

1:03:06

Guys, I want this to be the norm, right?

1:03:10

But I don’t want it to be in just R &D.

1:03:12

I want you to have multiple deals paying all the time.

1:03:15

And then what I want you to do is I’m gonna, I’m gonna, I’ll do like a Brian-level introduction to some of the investment accounts.

1:03:26

I am not a financial planner.

1:03:28

I’m gonna put all the relevant disclaimers.

1:03:31

I do have an MBA in finance, but I’ve never worked.

1:03:34

I’ve never worked in that field with customers and I don’t work at that personal level, but I will tell you this.

1:03:44

I want to highlight as you make money, I want you to be thinking, what’s the right vehicle?

1:03:51

Uh-oh.

1:03:55

Hey, Nicky, will you tell Julissa or Vanessa, that Ruth Ramirez, looks like the setup’s wrong?

1:04:02

It’s unpayable.

1:04:02

I’m trying to pay these people while we’re talking.

1:04:06

Tom Fry with the payments, funny enough.

1:04:08

Tommy Fry with a little pay, he’s got a small one today.

1:04:11

George Rogers is here too.

1:04:14

But I want you guys, I want you to see the impact of how you decide to defer on how much you can grow tax, either tax-free or pre-tax.

1:04:25

And I want you to see how that affects your ability to reduce your taxes.

1:04:29

So we’ll get into all those things.

1:04:31

We’ll talk about some backdoor Roth conversions.

1:04:34

We’ll talk about all kinds of cool things that I’ve been doing.

1:04:38

And we’ll just share, we’ll mix this call up because it’s not about making money.

1:04:44

I think having a good community.

1:04:47

And when I say community, some of you, like I’m gonna pick on Steve.

1:04:51

Steve may be doing some rocket science thing that none of us know about.

1:04:55

And Steve, if you are, and I’m just making this up on the fly, I want you to share, and I want you to let us know, and let us bring you on the call, and I want you to put something together in that case.

1:05:08

And if it’s not something that it’s your baby, but it’s something you participate in, you share at the participate level, and then we’ll find an expert or you can help refer us, and we’ll bring that expert on.

1:05:19

Because that’s what I wanna do here.

1:05:21

So I wanna make this a complete no-brainer for everybody.

1:05:25

Oh, this is good, I just got a text from my daughter flying to Boston this morning. She just landed.

1:05:31

I dropped her off around 7.45 at the airport, so she just got there, so she’s excited.

1:05:36

She’s doing an internship at a cancer hospital in Boston, like a nursing internship right now, so super cool. But that’s all I got, man.

1:05:48

I’d stay on this call day and hang out. This is a lot of fun for me, but I’m going to turn it back over to you.

1:05:53

I appreciate it. And then I’m excited about next week. Let’s go ahead and get some people in position for I know opportunities are coming down the pipe. I’m ready to get into the position myself.

1:06:05

I want to if I’m going to do it, I’m going to do it with my closest friends and they’re all in the call right now. So I’m excited. Let me remind you and I don’t want to sound like a pompous or, you know, 10 grand a month is not a lot of money anymore.

1:06:19

I know that sounds funny, 10 grand could make a difference to a lot of you, but I think a lot of us need to get our head right and realize how expensive the world’s getting, you know, the 10 grand a month, which was something I strive for since I can remember, you know, that was the first pinnacle of success. Unfortunately, you can spend that at grocery stores and gas stations nowadays. I mean, life is expensive. So let’s, let’s make sure everybody has their, their, their eye on the ball.

1:06:46

And, you know, it might sound like a ton or you know overshooting. Shooting for the moon or whatever but 25 grand a month I think is a necessity for all of us to maintain a decent lifestyle that we’re going to do this for but on top of that nobody wants to grind. We’re not in a grinder situation. I can’t stand hearing Gary Vandertsoe that insanity, yeah, me too. Yeah, like you didn’t try hard enough ***** I’m too smart to have to try that hard let’s leave it at that. I think everybody on the calls with me remembers always telling everybody the number one thing, especially in investing is do not be a trader be an investor when you start trading. You get burned you know the Schofield Brian calls me every day and is even our other mutual friend who I love the death you know it’s whatever the biggest mover was yesterday and they want to go chase it.

1:07:41

And did he call you on the biopharmical company that’s up like 1000% in the last three months? I showed it to him.

1:07:49

I messed up. I said, I said, I won’t name his name.

1:07:54

But I said, Hey, I would have put five or 10 grand on that.

1:07:57

He goes, Brian, I would have put a million on that.

1:07:59

I go, No, you wouldn’t have. I would not.

1:08:01

I would not a rational person would have done it. And guess what it’s done since he’s bought in.

1:08:06

And I made a promise me he would buy more than 10 shares.

1:08:08

I’m like, Dude if you buy more than 10 shares, you’re gonna give me a frickin’ heart attack.

1:08:12

Like, I can’t handle a DAR.

1:08:14

What’s it done?

1:08:15

It’s down, well, it was up to 900, now it’s down to 606 today.

1:08:20

Just to give you an idea, I bought one share.

1:08:22

I bought one share at 450 just to have a little taste of the action and to watch it because I know he got involved in it and blah, blah, blah.

1:08:30

But what he’s looking at is, you know, three weeks ago it was at four bucks and it went up to $960.

1:08:35

But what he’s not looking at is, look where that thing is set up and where it’s originated in the world.

1:08:40

That is cookbook, book cooker central.

1:08:43

Yeah, I’m not touching things like that.

1:08:46

And those are not my kind of moves, but yeah, we can all what-if scenarios like that, but come on.

1:08:54

It did a 38-to-one split yesterday though.

1:08:57

Oh Jesus, oh my God.

1:09:00

Wow.

1:09:01

So we’ll see what happens.

1:09:02

Splits used to matter before you could buy fractional shares, But now, you know, it doesn’t matter.

1:09:08

You can buy fractional shares.

1:09:09

Split just creates attention and headlines.

1:09:11

That’s all.

1:09:12

I love it.

1:09:13

All right.

1:09:13

Syd, I’m signing off.

1:09:15

We’re going to perform the call next week at 11.

1:09:21

We’re going to start creating our attack list to start making money.

1:09:26

And I’ll get an update from the team on the rollout date on both the products.

1:09:30

And we can go over that on the call.

1:09:32

but there’s no reason we can’t get started right now.

1:09:35

Very cool. Thank you, everybody.

1:09:36

Hey, thanks. Hey, see you everybody next Wednesday, 11 o ‘clock.

1:09:39

Thank you. See you guys.

1:09:41

Two o ‘clock for ERTC. Yes.

1:09:43

See you.